Agencies work highlighted at Drum Content Awards
November 14th, 2017
Digital agencies We Are Pi and AnalogFolk took home the top accolades at The Drum Content Awards 2017, a prestigious recognition that is now in their third year and rewards the top talent in Content Marketing.
Amsterdam company, We Are Pi, snapped up the Grand Prix, as well as best Branded Content Campaign, for its work on Desperados Bass Drop, the world’s first festival in zero-gravity, a historic event in music culture. More than just a party, it revealed what happens when you drop the bass in space.
Judge Joanna Carrigan, one of the juries of the award, explained: “The judging panel and I were blown away by this groundbreaking and outrageous execution. As well as style, the campaign also had substance – they used excellent audience insight to form a campaign they knew their audience would love and engage with“.
Another top cathegory that is awarded is the Chairman’s award, given to an entry which has stood out against the rest. This year it was given to AnalogFolk for its work with PG tips on Morning Moods, which also won Content Marketing Agency of the year, Most Innovative or Creative Use of Content and Best FMCG/Consumer Products or Services Content Marketing Strategy/Campaign.
“AnalogFolk as an agency and as a producer of powerful content stood out from the crowd with their entries. Their personality, passion and purpose oozes into everything they do – from the work they do for their clients to the actual submission they crafted for the awards,” said jury member Lisa Gilbert.
Other winners included: Iris for Most Innovative Use of New Social Platforms and Best Internal Content Marketing Strategy/Campaign, Drum OMG for Best not-for-profit/charity Content Marketing Strategy/Campaign and Best news/media/publishing Content Marketing Strategy/Campaign and MediaCom UK for Best Use of Mobile Content.