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Australia welcomes the Digital Marketing Leaders’ Summit

April 23rd, 2018

More than 100 participants are expected at this year’s summit.

Organized by Forward Leading, the Digital Marketing Leaders’ Summit is ready to begin in Australia, welcoming the country’s forward thinkers and entrepreneurs in April 26 and 27 to discuss the new trends and innovations in the sector.

More than 100 senior marketers and digital strategies will gather at the Intercontinental Sidney Double Bay to discuss issues such as measuring ROI, native advertising, smart content and chatbots, promising two days of learning and networking.

The summit aims to help the participants to achieve leadership growth in the digital world by focusing on management skills, advanced business experiences and practical case studies. It will give the chance to learn skills and techniques needed to business growth and enhance digital marketing strategies.

The speakers were hand-picked for their expertise, experience and influence within the digital marketing sphere, with significant stories and case stories to share. PayPal Australia CMO Elaine Herlihy, Temple & Webster Chief Commercial Officer Susie Sugden and News Corp head of Digital Strategy Alice Almeida are only some examples.

The agenda was co-developed with the Digital Leaders group, promising a variety of activities, sessions and networking opportunities. Among the topics to be discussed, storytelling, content marketing, China’s digital war, Facebook Messenger as a marketing channel and engaging with digital audiences can be highlighted.

The Digital Marketing Leaders’ Summit is Australia’s foremost Digital Marketing conference and has always been a highly popular event. Nevertheless, this year is set to be one of the best, with an agenda and a list of speakers that will keep everybody in their seats during the two days.