How to be a succesfull digital creative in Southern Europe
Zabok, November 12, 2015
ForgeBIT is a digital agency based in Zabok, Croatia, that systematically and masterfully works on providing the best service in all forms of digital business and communications. Its CEO Goran Deak talked with TIA about his ways and resources for inspiration, his background career, future perspectives and projects that he reminds for being the most importants.
What do you do for inspiration?
I would say my biggest inspiration comes from talking to people. People are the biggest well of inspiration, I often see myself as Bethany Mota: “I kind of like to be a sponge, in a way. So everywhere that I am, I like to keep an open mind and just get ideas from everything.”
What country excites you the most in terms of innovation?
I would say definitely China. That many years working for other countries and now slowly beginning to be an innovation leader. The Chinese economy and its innovation capability are unquestionably “hot topics” in the world these days.
Why did you decide to be a digital creative?
Hmm. For one, the digital is the future. But for me, I love working and talking with people.
The best thing is you are working with successful people, companies and projects. All that positive energy drives me to be better every day as a person and a professional.
Where do you find time for your own?
Haha. For me as a relatively new company owner there is really little of that. But to be inspired and creative you have to have a “relief valve”. Mine is spending quality time with my lovely wife and my dear friends and family.
When did you decide that you wanted to get involved in this field and why?
It was sometime in 2009. Why? I thought I could bring fresh and innovative things to market and I think as a company we did it. It is nothing revolutionary, but small things count very much.
Which step of the designing process do you think is the most important one?
The hardest step is always going into the head of the client because they usually have an idea what they want but don’t know how to get there. To find the right path to begin with is always the most difficult part for us, but also the most gratifying.
What project/client represented the hardest challenge for you? Why?
I would say it was the first website project we had. The first website we did came as a result of many sleepless nights trying to represent our first client as best as we could, so we could use it as a good work reference and to show our competitors what can we do. Here’s a link on our first site for Excell Assemblies (http://bit.ly/1McBDEc), a huge manufacturer and supplier of cable harness working with JCB, Boeing, Lotus and many other famous brands.
Looking 5 years in to the future, how far can new media go?
Websites have already become identity cards of every brand, product or business. It’s crucial nowdays to have a site which would present an ideal reflection of every business identity. Websites are already revolutionizing the way products and services are offered to potential customers and clients. 5 years from now, when Internet becomes available to even wider audience, it will be essential for companies to take their place on this fast growing global digital market. Not only to showcase their work and services, but simply to stay competitive. We cannot be sure if the aliens would come on Earth within 5 years, but be sure that ForgeBIT team will be here, speaking their language.
What advice do you often give to people who are starting to work in your same field?
Always do your research! Almost all of us are subjective when looking at own projects. Look for a second opinion because it is always more objective than yours. If your plan doesn’t look good it doesn’t mean you have to give up, it only means you have to shift into higher gear!
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