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BIMA celebrates UK digital mavericks

September 15th, 2017

Some of this year’s winners at BIMA awards. Photo: BIMA

In a ceremony in London, the British Interactive Media Association (BIMA) unveiled the 2017 winners of its prestigious BIMA awards, held every year and considered the longest standing and most prestigious digital awards in the UK.

The BIMA awards seek to support and encourage the work in the British digital sector that is pushing the limits of what is possible, making a difference in business, culture and society. Winning an award is a prestigious honor for any digital agency or brand.

The 2017 ceremony was a celebration of the most innovative, thought provoking and adventurous digital work to come out of Britain in the past 12 months. Numerous brands and agencies such as Adidas, Google, Zone, Boxt, Nike and Jaguar were awarded on BIMA’s 12 categories, including technology, innovation, communications and content and product and service design.

UK digital agency Zone was awarded on product and service design for developing a platform for the startup BOXT, which explains the process of sorting out a new. Meanwhile, on technology impact, Google became a winner for its global campaign in support of the 2016 release of Fantastic Beasts and Where to Find Them.

Gorillaz got hold of the immersive award by launching the first mixed reality album. A blend of real world, augmented reality, virtual reality and 360 environments, the app immersed fans into the intimate world of Murdoc, 2D, Russel and Noodle. Also on the music ground, Judedeck, which enables to create soundtrack for video, was considered the best startup of the year.

An independent panel of industry experts and leading brands chose the winners of this year BIMA awards, including CEO at CODE First Amali de Alwis, BBC Worldwide Global Director of Digital Marketing Anna Rafferty and Tech Evangelist and Microsoft UK David Coplin.

Bridget Beale, managing director of BIMA said the shortlistshowcases the power of digital to transform businesses and bottom lines.”

Our jury has selected game-changing work from all across the country – produced by agencies large and small, by in-house teams at brands and by tech startups,” she added.

BIMA groups Britain digital community and its mission is to drive innovation and excellence across the digital industry. The organization holds regular networking events throughout the year, where the industry meets and make connections. BIMA’s awards vehicles include the Hall of Fame, BIMA 100 and BIMA Advance Awards.