Scroll to top


Carousel30 Launches New Website for Masseria Restaurant

Washington DC, October 14, 2015.

Upscale D.C. restaurant launches a website which emphasizes aesthetic nature and functionality of urban dining experience.

Carousel30, a strategic digital agency based in the Washington, DC region, launched the website for Nick Stefanelli’s first restaurant. Masseria was recently awarded a three­star rating and third favorite restaurant in The Washington Post’s 2015 Fall Dining Guide by Tom Sietsema. The Italian fine dining restaurant can be found in the Union. Market/NOMA district. The website can be viewed at www.masseria­


Carousel30 worked closely with Stefanelli to create a strategy that combines the restaurant’s clean, urban aesthetic with a functional site that recreates the restaurant’s relaxed, open­air aura in a digital format. The site includes features that allows users to view menus, make reservations, and learn more about the history and culinary vision of Masseria. Carousel30 also produced a collateral collection including letterhead, thank you cards, and check presenters, that continues to communicate the luxury brand’s sophisticated online presence through traditional media

Masseria’s website marks the agency’s first collaboration with the local restaurant scene. CEO Greg Kihlström says, “As DC’s restaurant reputation continues to grow, we are proud of our contribution to marketing an excellent new addition to the scene.” Carousel30 is excited to continue play an integral role in the creative and technological development of local businesses.

The agency’s development capabilities worked hand ­in­ hand with Masseria’s goals. Chef and owner Nick Stefanelli says, “Masseria is about creating an experience for our customers, our website is often their first time connection with our brand. I needed to make sure that their digital experience is as close to how it would feel to walk in our doors.” The website created by the Carousel30 team brings in the refreshing feel of Masseria’s cuisine and atmosphere by featuring clean, white space and large photography. The capabilities of the site were created with the user in mind, emphasizing functionality over form to create streamlined navigation.

About Masseria and Nick Stefanelli

Masseria opened its doors in Northeast D.C. in August of 2015 and has since been the rated as one of the area’s greatest culinary experiences. Owner Nick Stefanelli is a former chef at Bibiana Restaurant and a 2001 graduate of L’Academie de Cuisine in Gaithersburg, Maryland. The vision for Masseria’s menu and aesthetic comes from Nick Stefanelli’s childhood experiences in Puglia, Italy, “Masseria is a celebration of the big, harmonious Italian flavors that shaped chef Nick Stefanelli’s palate as a child. The name itself is a heartfelt tribute to the sun dappled, walled agricultural estates that dot the Puglia region where his heritage is rooted, and the honest coastal cuisine of the breadbasket of Italy. Capturing the warm welcome of the masseria, Stefanelli’s first restaurant embodies the austere beauty of a simple Italian farmstead, the industrial grit of its Union Market neighborhood, and the irrepressible chic of its fashion­savvy chef­owner.”