Being a Creative Director in a New York’s digital agency
New York, December 11, 2015
FOUR32C is an independent digital design studio in New York with full capabilities in strategy, user experience, design, and technology. TheyÂ create thoughtful, compelling experiences by starting every project with questions. TIAÂ had an informal interview with Mark, its Creative Director,Â about his ways of inspiration, background career, and the future of digital communication and apps.
Where do you find time for your own?
We try to get out of the office before it getâ€™s too late. I like to do yoga,Â physicall and healthy things are my favourite.
Why did you decide to be a digital creative and work in an agency?
I feel into it. In 2000 I started to work for some websites and magazines. I had to work with art stuff, fashion and dance and I think that type of work makes me feel into this field.
What is your principal work in the agency?
We work with a lot of clients of fashion, food and dance. We work with user experience, design, technology and development for websites and apps. Thatâ€™s our principal activity today.
I would like you to take a risk and predict which important changes will take place in digital communication? What do you think about it?
I think that websitesÂ will probably moving away to other types of platforms, maybe a multiplatform model. I think this will definitely happen. Our business is going to change and that thingâ€™s going to be interesting.
Do you think websites are going to change?
Yes, is going to change how they are denominated.Â What we think about websites itâ€™s going to have another type of existence 5 years down the road.
Iâ€™d like to know what project or client represented the hardest challenge for you and why?
For us the hardest client is a type of clients that donâ€™t understand or appreciate the discovery process.
What does the word creativity means to you?
Thw word is really overused. I think that all the persons who work with love and in a hard and rigorous way for their passion are creative, not only people who say that come up from ideas.
Which place or country is the best in terms of inn ovation?
Obviouslly, I think NY is global, but if you want another answer I would say Vietnam because of it arquitecture and potential.
What advice do you often give to people who want to start in the same field as you?
I would say have a passion for what you are doing and work very hard. Having good ideas is not enough, you have to love what you do.
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