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Digital culture innovations highlighted at Interactive Festival

August 18th, 2017

Will we all be sitting in the cinema with a Virtual Reality glasses in the future? How do new digital technologies change our lives? These and many other questions about the topic of digital transformation were discussed in the fifth edition of the Interactive Festival in lectures, interactive panel discussions and workshops, which took place in Cologne, Germany.

Digital culture enthusiasts met industry leaders and experts to discuss the latest developments, divided in five thematic areas: Retail, Community, Media/VR, Sports and Growth. World-class speakers gave lectures such as SmartLab portfolio officer Jakob Luickhardt, professor Ruth Cremer, reporter Thomas Riedel, designer Niels Anhalt and business developer Florian Zuhlke.

In addition to international companies such as Adblock Plus showing their new developments and innovations, local Cologne companies such as Pirate Global, Day of Good Living and the app Fiete presented their concepts in the “Community” series, moderated by Anja Backhaus.

For example, the Fiete app introduces children to the digital world by the friendly and helpful sailor Fiete. The Cologne company Evrbit also introduced their software “VR Sync”: With the help of a Virtual Reality glasses you can visit sun-drenched coastal landscapes in California or see through the eyes of a ski jumper.

The event was held at the Chamber of Industry and Commerce (IHK) and was aimed at creative professionals from the digital and creative industries and all those interested. A special highlight for the visitors was the Virtual Reality Cinema, which features films using VR state of the art technology.

The idea for the festival was created in 2012/2013, when a variety of local creatives and creators realized that Cologne has great potential as a digital city – but not a sensible platform or event to present it. The first festival took place over a week in June 2013 and established an impressive format mix at quite different venues in the city center of Cologne.