Digital marketing leaders gather in Singapore
November 10th, 2017
More than 100 senior-level marketers and digital influencers gathered for two days in Singapore for the Digital Marketing Leaders Summit, an exclusive conference for people who are shaping the way marketing campaigns are strategized and implemented across the world.
The summit offered an in-depth overview of future trends in the marketing landscape and real-world marketing user case studies to enhance the understanding around the new technology and opportunities available. Mobile marketing, customer loyalty and omni-channel marketing were some of the topics covered.
Organized by ForwardLeading LTD, the summit hosted brands such as Prudential, SkyScanner, Ferrari, StarHub, WWF International, Google, SAP, Spotify, Alibaba and Yahoo, among others, aiming at gathering some of the brightest minds in marketing together.
Keynote presentations, workshops, panels, roundtable and key take-away round ups were carried out throughout the two-day conference. Experts from a wide array of areas participated as speakers such as Chief Data Officer at Alibaba Danfeng Li, Chief Digital Officer at General Electric Luis Gonzalez and social marketing head at Spotify Kanchi Dheer.
The summit offered participants the opportunity to gain new skills and get familiarized with new technologies, learning directly from experts currently working at global leading organizations. Networking and collaboration was a key part of the conference, with a wide exchange among the participants.