Donny Escolastico: “We help brands discover what stories they are trying to tell and what identity they would like to build.”
New York, October 23, 2015.
Maxburst is a top rated digital agency focused on creative and results-driven solutions. Whether it’s to increase profits, provide support, sell products, or promote your brand, Maxburst web design services will bring your company front and center. Maxburst’s Lead Art Director, Donny Escolastico talked with TIA about its ideal work process, brands advantages when contacting them, and how they help create a brand identity with the help of his inspiration and background career.
How is a day in your life?
I guess my day starts with a cup of coffee, letting the dog out, and checking my email to see what’s going on for the day. I get to the office and meet with our design team and project managers to see what the priorities are for the agency that day. We discuss what ideas the team has and get to work on the many projects the agency has at any given moment.
We would like to know more about one project, one that was important for the agency and the future projects to come.
One project that we are currently working on is for a logistics company. It’s actually in development, but we have worked with them in the past. Now, they need a new brand image. They wanted to feel more modern. That specific project was great because we knew exactly what the client wanted. Planning the project and all the on-going communication has been great. We also worked very well with their designers, marketing team and their CEO.
That was great, understanding the problems they currently have and the problems they are trying to solve.
What tips do you give clients who have a project with Maxburst?
I would say having a project with us can be very beneficial. I think the important part is trying to find the specific problem you have, since trying to fix that problem is the service we provide. You can also have a lot of important problems and in those cases, you must prioritize: this is problem number 1, focus on this first, then look at problem number 2. I think those are the most important tips on having a project with us.
What are brands’ advantages on contacting Maxburst?
We work very closely with our clients and are knowledgeable about brand identity. There are so many advantages, but I think that we actually follow any brand rules and we always bring something new to the table, something fresh. We love working closely with the client.
What are your ways or resources of inspiration?
I receive inspiration from design groups, where everyone brings their own individuality to the table. But I get the most inspiration on the web. I like to look at other design sites and see what other designers are doing. We also work very close to NY, so it isn’t difficult for us to make a trip to the city. We can easily visit a museum and get inspiration from them to see what the new trends are. I think that the art perspective is my favourite way to get inspired.
Which other countries do you look to for inspiration?
I would say Ukraine because there are a lot of fresh ideas, a lot of clean minds, and a lot of organized concepts. It’s a totally different culture and I think it is nice to see what’s popular on the other side of the world. Sometimes you get stuck in your own world, and it’s interesting to see what else is going on.
How did you start on digital marketing?
I’ve always been an artist at heart. I was always painting and then I realized that I could make graphic designs. Then, I met my business partner Andrew while I was working freelance as a designer in a company and we started to work together designing websites for clients. This was about 10 years ago, and nowadays we both focus on the business aspect. I have a business background, an artist background and a technology background.
What is your ideal work process?
The ideal process is focusing on the specific problem. When the clients come to us and present their problems, we try to solve that problem in multiple ways, not only one way. Then, we try to find the best solution to that problem. The most important thing is being confident about your work and your experience.
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