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DPDK wins 2 Fwa’s for their Peugeot campaign

Rotterdam, July 23, 2015.

Catch the dragon’, the film-meets-game experience to launch the new Peugeot 208, has won the FWA site of the day. The interactive virtual reality experience was developed by dpdk and had already won the FWA Mobile of the Day earlier this month.

Every day, the FWA (Favourite Website Award) crowns one website worldwide as ‘Site of the Day’ and one mobile project as ‘Mobile of the Day’. For dpdk it is not their first FWA Mobile of the Day for a Peugeot campaign. They’ve also won two FWA Mobile of the Day awards for their Peugeot GTi Legend Game and the Peugeot RCZ-R TestRace. This makes their latest win a hat-trick for their work for Peugeot.

Michael Vromans, Creative Director at dpdk, says: “We are very happy with the 2 FWA’s we won for this campaign. It’s an affirmation that we really pushed the limits on both mobile and desktop browsers and created a surprising VR experience. Peugeot really gives us trust and freedom which results in award winning work time after time.”

Dpdk was tasked to create a campaign that fitted seamlessly with the international TVC where the new Peugeot 208 was introduced. The result is an online activation that unites the TVC with Virtual Reality images. In the film-meets-game experience the consumer is challenged to catch the dragon that comes to life in the TVC.

You can try to catch the dragon in your web browser as well as your mobile browser with a Google Cardboard. Due to the combination of WebGL 3D and the integration of a 360-degree video you don’t have to download an app to participate.

The 360-degree images were shot in the south of France and are combined with a virtual 3D world that is rendered in a styled low-poly look and feel. This world also exists of handmade animations.


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