A Global Studio Mastering Digital
New York, July 13th, 2016
Although it began as a small offshoot of the film production company Stink, Stinkdigital is now a global creative studio with offices in New York, London, Paris, Berlin, and Los Angeles. As a company that originally worked in digital production, Stinkdigital evolved a fuller set of services and now helps many top international brands run unique and strategic digital campaigns.
It only takes a little exploring on the Stinkdigital site to become impressed with projects for well-known companies like Google, Ray-Ban, Nike, Facebook, and GE. Not only does Stinkdigital work with top brands, but the company has also garnered prestigious awards from Cannes Lions, FWA, and The One Show. This year, Stinkdigital won big at The Webby Awards, taking home six Webbys and another seven awards in the Peopleâ€™s Voice category.
To learn more about their award-winning work, we went straight to the source. As the CEO and Founder of Stinkdigital, Mark Pytlik has been present for all phases of the studioâ€™s growth. A former music journalist, Mark now fulfills many different roles as he leads the successful team at Stinkdigital in both creative and logistical aspects.
Describe Stinkdigital in a few adjectives:
Craft-focused, flat, nimble, and thoughtful.
How did you become interested in this industry?
My background is in journalism. I was a full-time music journalist for about seven years before finding my way into advertising and marketing.
What are some challenges you and your team face every day?
Name some of your favorite Stinkdigital campaigns:
Last year, we worked with Spotify on their 2015 Year in Music campaign. The website, which was central to the campaign, allowed Spotify users to experience their year as a series of insights and stories that were created based on their listening habits and preferences.
The campaign was integrated across online, outdoor and cinema. Some of the out of home was hyper-local. For example, a mural highlighted the fact that Justin Bieber was the top played artist in the Brooklyn neighborhood of the supposedly super-hipster Williamsburg. That was enough to get press attention from AdWeek to The Wall Street Journal.
We also did a project for Google to create a virtual tour of the Abbey Road Studios in London. As the studios are not open to the public, the site offers a unique experience for music fans. This project involved a great deal of work on our end to create an interactive site that allows the users a 360 degree experience into the legendary studios.
â€¨How do you define creativity?â€¨
I guess itâ€™s about being open to new concepts, being curious and drawing inspiration from as many places as possible. Everything has already been done. All thatâ€™s left to do is to find ingenious new spins on old ideas.
Name a digital brand you love:
I love that Netflix is challenging the television model, and the way that theyâ€™ve built and metatagged their database in order to be able to present recommendations is fascinating.
What do you do for inspiration?â€¨
Iâ€™m on Twitter a lot, probably too much.
Where do you see the industry in 5 or 10 years?
Even more fragmented.
Virtual reality will obviously be a thing, but the juryâ€™s still out on how relevant it will be for marketers. I could imagine a future where gaming companies own the VR content creation space more than brands do.
What advice do you often give to people who are starting to work in â€¨your same field?â€¨â€¨
Your creative mind is your biggest asset. Keep yourself steeped in inspiration from music, culture, film and the arts. Don’t get too caught up in what advertising is doing – the best ideas always come from outside of advertising, not within it.