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Top Interactive Agencies / Best Digital Agencies | December 6, 2016

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How does a russian digital agency’s CEO sees the future of new media

Krasnodar, November 9, 2015

Starcode is a digital agency in Russia which offer a custom software development based on the deep analysis of business processes and goals of our clients since 2009. Its CEO Nikita Eremin, talked with TIA about his ways of inspiration, the future of new media and other stuff.

What did your very first site look like? Is it still online?

I wrote my first website when I was 13 or 14 years old, website was about our school. It looked terrible and was written on pure HTML+CSS without any Back-End, but my¬†informatics’ teacher was very impressed.¬†Unfortunately it isn’t online nowadays.

What do you do for inspiration?

Around 20% of our customers are early-stage technologicalNikita-Agencia-Rusa-Profile startups. Working with such companies is the most inspirational experience that any entrepreneur can achieve. I respect people who are ready to break their status quo and start risky and stressful journey to their dream. And sometimes there could be only one step deviding fail and success.

Please list 3 of your favourite sites.

In first place, Habrahabr.ru,¬†russian technological news feed. Second,¬†Techcrunch.com¬† and, by last,¬†Lumosity.com which is that’s my personal passion. Maybe because my father is M.D. researching genesis of intellect.

Looking 5 years in to the future, how far can new media go?

I think in next five years many physical things for everyday life will have Internet connection and almost all computer software will transform to SaaS. Websites will know everything about it’s visitors and we will treat Internet as an external part of our brain. Internet of things will be updated with the Internet of thinking. Nobody can guarantee that it happens in 5 years, but I really believe it’s possible!

What country excites you the most in terms of innovation?

It’s Finland! Finnish government is doing a lot to push innovative business – supports several cool IT conferences like Slush, financing local technological startups with it’s governmental fund Tekes, has strong startup accelerator – Startup Sauna. Finland has 30 times less polulation than Russia, but it’s list of technological companies impresses me a lot: Rovio, Supercell, ZenRobotics, Jolla, Walkbase and lots of others. Also our favourite customer is a Finnish cashback startup Bonusbay.com. I wish Russia would have Finnish passion for innovations.

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