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IA and UX experts gathered at EuroIA in Stockholm

October 3rd, 2017

IA and UX experts and enthusiasts gathered in Stockholm for this year’s EuroIA. Photo: EuroIA


Leading Information Architecture (IA) and User Experience (UX) experts gathered in Stockholm for the 13th edition of EuroIA, an inspirational conference organized by a team of volunteers every year in September in a different European city.

Workshops and keynote speeches were scheduled throughout the three days of the conference, held at the Elite Hotel Marina Tower. Argus Associates founder Lou Rosenfeld focused on the role and value of librarianship in IA and UX while University of Oxford professor Luciano Floridi and architect Stephanie Hughes reffered to innovation.

Other issues discussed at EuroIA were VR and the next level of social communication, the importance of perception in designing for organizational change, modelling adaptive content for multiple channels and exploring the transition from graphical to linguistic UI, among others. There were also many social events for networking, one of the key parts of the event.

Since its beginning in 2003, EuroIA has always focused on providing an intersection between organizations large and small, showcasing ideas and practices from academic research as well as industrial case studies. That was also the case of this year’s gathering in Stockholm, with hundreds of UX and IA enthusiasts.

Throughout the years, EuroIA organizers have worked hard to share experiences across national, cultural, and linguistic boundaries; encourage the practice of Information Architecture, User Experience and related disciplines like Service Design; promote national communities of practice; help nurture emerging markets in Central and Eastern Europe.