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Lucie Calschi: “Websites design and architecture will be more oriented towards data collection and monetization”

New York, October 7, 2015

Hudson Mind is a creative & digital agency that helps their clients to outperform their business goals. Its CEO, Lucie Calschi, has talked with TIA about her ways of getting inspiration, preferences in reading and websites future perspectives.

What do you do for inspiration? Lucie-Calsch-Profile

Each encounter is precious and a source of inspiration. I also travel a lot and meet both digital experts and random inspiring people all around the world.

Looking 5 years in to the future, how far can websites go?

I think websites design and architecture will be more and more oriented towards data collection and monetization. The data treatment is already and will keep on being a real challenge. Gathering global offline and online data across channels and devices (including connected objects) and processing them to optimize local interests (marketing & sales for companies, life quality for charities and NGO) is complex but might revolutionize the way we live (from the retail customer experience to the rise of smart cities).

Which country excites you the most in terms of innovation?

In terms of innovation the US excites me the most, especially the west coast. But some governmental initiatives whose goals are citizens empowerment and Quality of life improvement such as *Digital India* get my interest too.

Please list 3 of your favourite sites.

I like Amazon for ecommerce and efficiency. I also love Mashable and Wikipedia for content and, by last, I may mention for UX, its business model and the way it has impacted the hostel & travel industry.

What did your very first site look like? Is it still online?

My very first site almost looked like the current one – We only improved it with a few additional sections.