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Meet Blue Fountain Media digital agency CEO and founder

New York, November 26, 2015.

Gabriel Shaoolian is Blue Fountain Media’s CEO and founder, a very important and complete digital agency from New York. He took a few minutes in his office and answered theses questions to us about his background career, preferences in reading and design process and ways of inspiration.

When did you decide that you wanted to get involved in this field and why? 

I started working in the website design industry in the late 90s – relatively early given the prominence of the field during that time. At that point, there were no college degrees for website design, but nonetheless I still found the entire concept incredibly fascinating. The idea that you could create a website and anywhere in the world someone could discover it felt like magic to me. It was the beginning of an entire transformation of how we communicate and connect with people. Today, we take that notion for granted, but at the time, it was pretty much unchartered. Gabriel-CEO-BFM

I enjoyed the digital focus as opposed to the print focus because I felt like with print, once it was done that was it. No changes or updates could be made. With a website, you can change any aspect of it instantly, and really engage with it.

Which step of the designing process do you think is the most important one?

Strategy, where you learn to understand the client, their needs, values, objectives, barriers, differentiators, and audience is crucial. It can be time consuming, but a strong strategy goes hand in hand with an excellent and effective design. That being said, you still need a great designer to bring your strategic approach to life.

What do you do for inspiration?

As funny as it sounds, I take walks. I really like to get away from my computer and go for a long walk to breathe and get some fresh air in a more relaxed environment than an office. I spend way too much time sitting at a desk and looking at a computer screen where I am constantly flooded with information each moment. When I get up and take a walk, I can unwind and do some much needed, uninterrupted thinking.

Who do you consider a mentor?

I really find people within younger generations to be inspiring. People who bring fresh ideas to the table without being dissuaded because of the challenges they face, and those who aren’t afraid to think outside the box can teach a lot to anyone—regardless of experience.

Tell us your 3 favorite sites: is not only a beautifully designed website, but it’s very functional in terms of user engagement and how visitors interact with it. It’s a real community online, and the look and feel of the platform really appeals to its demographic and what the audience enjoys—but without losing any aspects of high-quality functionality along the way.

Google is an obvious choice, but my main reason for why it’s one of my favorites is simply because it’s so fast. You conduct a search on Google and regardless of what your connection is like, the site garners results incredibly quickly. Speed is critical. is visually appealing, with lots of innovative design elements that make it enjoyable as a user. The functionalities and plenty of different elements of the site take the visitor on a journey through the entire brand quickly and efficiently.