Meet the partners of Bonne Marque
Plovdiv, January 4, 2016.
Bonne Marque is a digital agency based in Bulgaria. Alexander Engzell and Samuel Burrows create work synonymous with an unrivalled degree of bold minimalism that has seen them win most industry awards, promising to chase the rest. In this interview they tell us of their beginnings in digital communication, where they find inspiration, and their impressions of the digital age, amongst other things.
What do you do in your free time? What do you do to get inspiration?
Alexander:Â We donâ€™t go places just to be inspired, but thatâ€™s not to say that we arenâ€™t inspired by that which we see. We exercise a lot, visit the mountains when we can, but spend the majority of our time in the city. Inspiration can come from anywhere, like when we watched 2001: A Space Odyssey together. To me, itâ€™s the best designed film ever made and, when you take a look at our recently-launched portfolio, you can certainly spot a couple of black monoliths making their presence known.
Samuel: Also, I think itâ€™s important to add that the idea of the creative who relies on inspiration to function is simply false. Creatives can be hardened professionals who create day in and day out however they are feeling, and Alex and I certainly fall into this category. We do use inspiration to fuel our creativity, but our creativity isnâ€™t dependant on outside inspiration.
What does the word creativity means to you?
Alexander:Â First of all, there is such a broad spectrum of people and things that could be deemed creative that I think itâ€™s difficult to answer succinctly. I suppose, creativity is making something new every time. Youâ€™ve seen our website. Every single page is distinct, every part achieves its goal by being entirely new. This is creativity.
Samuel: To add to that point of what creativity means to us, we strongly believe that any creative work worth anything must be two things: new and brilliant. Otherwise, it isnâ€™t worth anything. When we say weâ€™re a creative agency, weâ€™re saying we have to make new things and they have to be brilliant. If they arenâ€™t, whatâ€™s the point?
When did you decided that you wanted to get involved in this field and why?
Alexander:Â I started 11 years ago, the way a lot of people begin, I think, designing and producing websites. I first designed and programmed a website for a bestselling Swedish author, and everything grew from there, pretty quickly too after being recommended after always doing a good job.
Samuel:Â As a novelist, I wasnâ€™t exactly rich. My initial reason for joining this industry was financial, but then I met Alex and realised that we could have a good go at changing this industry to make it more favourable towards creatives. Thatâ€™s my incentive now.
Talking now about your work atÂ the office, which step in the designing process do you think is the most important?
Alexander: The most enjoyable part is the actual designing, when I begin to form the first draft from thousands of brilliant loose ideas, but the most important part is probably getting to know the client at the beginning of the project. Good conversations are crucial in laying the foundation for award-winning work.
Digital communication isÂ constantly changing, so I would like you to take a risk and predict which important changes will take place in the near future?
Alexander:Â Iâ€™m tired of there being different browsers and competing video platforms vying for attention, so I want to see universal platforms come into place and improve the user experience.
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