R/GA won Agency of the Year Lion
New York, June 29, 2015.
Digital agency R/GA is having arguably its best year ever, leaving last week’s Cannes Lions International Festival of Creativity with 33 shiny new Lions statues, including eight Cyber Lions and 11 Mobile Lions. That total—a record for R/GA—earned it Agency of the Year honors. Plus, Bob Greenberg received the Lion of St. Mark for lifetime achievement.
Among the agency’s most-awarded work of the year were the Love Has No Labels PSA (which R/GA created with the Ad Council), The Pursuit by Equinox campaign and its work for Hammerhead Navigation, which created a hands-free navigation device for bikers.
So, how did R/GA pull it all off?
“For the past two years, we have been working under a new agency model, one built around business transformation, product and service innovation, and communications for the connected age,” evp and global chief marketing officer Daniel Diez told Adweek. “If you look at the 33 Lions we won this year, they represent work that spans each of those categories, and that is something we are very excited about.”
“Each of our 16 offices and all of our creative, strategic and technology disciplines had a hand in the 33 Lions we won this year,” Diez said. “So, it goes without saying that the mood is very good at R/GA today.”
Here’s a complete list of R/GA’s wins:
Branded Content & Entertainment:
Beats By Dre, The Game Before the Game – silver
Ad Council, Love Has No Labels – three bronze
Beats by Dre, The Game Before the Game – silver
Hammerhead, Hammerhead Navigation – gold, silver, two bronze
Samsung, Samsung Holiday Dreams – bronze
Ad Council, Love Has No Labels – gold, two silver
Beats By Dre, The Game Before the Game – gold, silver
Diagenetix, BioRanger – gold
Owlet – gold
Equinox, The Pursuit – gold, silver, bronze
Hammerhead, Hammerhead Navigation – gold, silver, bronze
LISNR – gold
Logitech, Logitech Harmony App – two bronze
Owlet – silver, bronze
Ad Council, Love Has No Labels – silver
Diagentix, BioRanger – gold
Equinox, The Pursuit – gold
Hammerhead, Hammerhead Navigation – gold
Titanium & Integrated:
Ad Council, Love Has No Labels – bronze
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