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SAScon: Social media at its best


Hundreds gathered in Manchester’s Contact Theatre for the launch of a new edition of SAScon, one of the United Kingdom’s finest Search, Analytics and Social Media Conferences organized by a variety of Manchester SEO agencies.

The conference attracted a wide range of digital and communications professionals including representatives from the public, private and not for profit sector, with the aim of educating, sharing best practices, inspiring and enthusing. It showcased the latest thinking and technologies in digital marketing.

Speakers included many of the world’s experts in search engine optimization (SEO), analytics and social media marketing. SAScon also featured a number of social and networking opportunities such as the Candidate Social, a social event at the Roxy Ballroom to unwind and have some fun after days of learning. It was a great opportunity to network with the speakers and other delegates.

Facebook partner manager Ben O’Sullivan focused on capturing attention in the mobile world, while TBC Global founder Jon Burkhart chose to discuss how to get customers to incessantly crave your attention. Other speakers included BANC SEO director Charlie Whitworth, KOOZAI strategy director Sam Noble, KAIZEN managing director Pete Cambell and MEDIACOM head of emerging digital actication Renne Mellow.

“This year, the keynote speakers were a mix of UK and US based experts and their diverse range of expertise and experience promises to make for some very interesting discussions,” said Richard Gregory, one of SAScon’s founders. “Speakers ensured the event was full of search, analytics and social media insight and intrigue.”

Although SAScon started off seven years ago as a conference which attracted mostly SEOs and was quite techy, it now attracts delegates from the whole of the digital marketing industry. It was set up on a non-for-profit basis by industry professionals such as Manchester Digital and SEMPO so to bring a quality event to Manchester.

PH: SAScon