The Webby Awards Celebrate Twenty Years of Internet Excellence
New York, May 6, 2016
Labeled by The New York Times as “The Internet’s Highest Honor”, The Webbys have been doling out awards to the best and brightest of the Internet for twenty years. Created in 1996, the Webby Awards launched as a program to celebrate those doing great things on the Internet. The International Academy of Digital Arts and Sciences (IADAS) is the lifeblood of the awards program and consists of over 1,000 members who are web leaders, entrepreneurs, celebrities, and other creatives. Former Webby winners are also included in this honorary Internet club.
As the Internet has evolved since the initial formation of The Webbys, the award categories have expanded and morphed along with the times to include honors in 5 major media types: Websites, Advertising & Media, Online Film & Video, Mobile Sites & Apps, and Social. Even ten years ago, social wouldn’t have been such an important category, but in 2016 we can’t imagine brands without social networks.
The Webbys offer two awards for each category: The Webby Award and The Webby People’s Voice Award. The IADAS selects the nominees for both honors and chooses the final winners in The Webby Awards. As for the People’s Voice Awards, anyone online has the opportunity to voice their opinion and vote for the winners. Millions of individuals from all corners of the globe take part in the vote. A big part of The Webbys is the internet community, and so it’s only fitting to have a separate set of awards chosen by the citizens of the worldwide web.
Each year one of the most coveted awards is the Webby Agency of the Year Award. The IADAS has spoken and announced that R/GA took home the big win for 2016. To be considered for this prestigious honor, an agency must demonstrate exceptional achievement across all Webby categories that include wins in all of the mentioned media types. The award is given to agency that not only demonstrates clear successes, but also said agency must have a proven passion for all things web-related. R/GA is proud to take home the big prize this year and more of their winning agency work can be seen on their site.
Listed below are some winner highlights:
Webby Agency of the Year Award: R/GA
Webby Lifetime Achievement Award: The Onion
Webby Special Achievement Award: Lena Dunham and Jenni Konner
Webby Entrepreneur of the Year: Jessica Alba
Social Movement of the Year: #BlackLivesMatter
Best Social Content and Marketing: The Tonight Show Starring Jimmy Fallon
Best Writing in Social: Last Week Tonight with John Oliver
Best Web Personality: Tyler Oakley
Best Digital Campaign: Straight Outta Compton
Best Events and Live Webcast: Saturday Night Live 40th Anniversary Special
Online Film & Video (Variety): Saturday Night Live 40th Anniversary Special
Best Overall Social Presence: Game of Thrones
For all the latest news surrpuindng the awards, be sure to follow The WebbyAwards on Twitter, Instagram and Facebook and check out the live ceremony in New York City on May 16th with hose and Parks and Recreation star, Nick Offerman!
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