The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards programs to honor the most effective advertising efforts. The award now honors all forms of effective marketing communications and the companies and individuals creating effective work on six continents and over forty countries. In July 2008, the New York AMA assigned its rights in the Effie brand over to a separate non-profit organization, Effie Worldwide, to continue to enhance Effie’s educational offerings.
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, Effie Asia-Pacific, the Euro Effies, the Middle East / North Africa Effies, the North American Effies and more than 40 national Effie programs.
Effie Worldwide’s resources include a Case Studies database of hundreds of effective marketing communications cases worldwide – including strategy, ideas and results, the Effie Effectiveness Index ranking effective companies and brands worldwide, the Effie Awards and Collegiate Effie awards programs, insights, videos and white papers on effective marketing and other key educational and learning tools around sharing insight on the principles of effective advertising and marketing communications.
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Latest projects from a World-Class agency
What if Tinder did Travel?
Here at Fantasy we often ask the question, "What if?" This lead to a series of concepts and UX and design experiments we launched for the travel and health industries. Well today we ask ourselves; What if booking a vacation was as easy and enticing as home and dating?
A landmark New York City institution. A complete redesign of the Metropolitan Museum of Art.
Presenting a global brand at a global scale
The Facebook brand is one of the most recognized in the world. Having evolved over many years, Facebook asked Fantasy to design an experience to communicate their brand language.
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