The Effie Awards were launched in 1968 by the New York American Marketing AssociationÂ as an awards programs to honor the most effective advertising efforts.Â The award now honors all forms of effective marketing communications and the companies and individuals creating effective work on six continents and over forty countries.Â In July 2008, the New York AMA assigned its rights in the Effie brand over to a separate non-profit organization, Effie Worldwide, to continue to enhance Effieâ€™s educational offerings.
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success.Â Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, Effie Asia-Pacific, the Euro Effies, the Middle East / North Africa Effies, the North American Effies and more than 40 national Effie programs.
Effie Worldwideâ€™s resources include a Case Studies databaseÂ of hundreds of effective marketing communications cases worldwide â€“ including strategy, ideas and results, the Effie Effectiveness IndexÂ ranking effective companies and brands worldwide, the Effie AwardsÂ and Collegiate Effie awardsÂ Â programs, insights, videos and white papers on effective marketing and other key educational and learning tools around sharing insight on the principles of effective advertising and marketing communications.
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