Building Brand Loyalty Through Social Media
Vancouver, Aug 9th, 2017
Vancouver headquartered digital agency, 6S Marketing describes it self as the wheels turning behind the web. 6S Marketing specializes in connecting data and story telling, working in partnership with its clients.
Founded in 2000, the agency has physical offices in New York, Toronto, and Vancouver, and service clients in these cities and beyond.
Based in Vancouver, Mitchell Fawcett, VP Partnerships and Social Strategy talks to TIA to give us the inside track on the agency.
Now on his early 30s’, Mitchell was born and raised in Calgary. After finishing his college, he moved to Vancouver.
“Marketing has always appealed to my creative side,” Says Mitchell. “My career started in the hotel industry because I had a passion for travel. My dad got me into computers at a young age so I was naturally tech savvy. In hotels I was often called on for these skills to work on creative projects that involved web development or design.”
Mitchell joined 6S Marketing earlier this year after the agency acquired his social media company, Motive Communications.
“I started my own social media agency, Motive Communications in 2013,” comments Mitchell. “Then this year, 6S Marketing made the offer to acquire the company.”
When do you go to bed and when do you get up?
I am usually in bed at 10pm and up at 6am during the week. And for the sake of balance I’ll go to bed at 6am on the occasional Saturday.
What book or movie has had the greatest impact on you? Why?
I read Dale Carnegie’s How to Win Friends and Influence People when I was quite young. It really gave me a good understanding of how to communicate, and that shaped a lot of my philosophies in marketing.
Can you briefly explain your career path to date?
I was able to advance my career quite quickly at a young age by covering a series of maternity leave positions. Employers were willing to take a chance on someone less experienced when the stakes were lower with a one-year contract. I bounced around for a few years on those and found myself with a solid foundation of experience in my early twenties.
Then in 2013 I founded Motive Communications and earlier this year 6S Marketing offer to acquire the company, and me in the process.
What do you believe has been the key to your success thus far and at 6S Marketing in particular?
If I could attribute it to one key tactic, it’s that I’ve always gone a step ahead to do more than is asked of me. It’s early days in my new role here at 6S, but it’s a young company that values grit, so I know I can bring that to the table.
What is the best way to earn trust from customers
Trust is a long game, and it starts with building and maintaining a solid relationship. I’m also a believer that connecting outside of the boardroom is key to relationship building.
What role does VP Partnerships & Social Strategy play at 6S Marketing?
This role is all about focused and strategic growth. We’ve identified an opportunity to grow and scale our social media division. We have partnerships and pipelines to support this, and of course the backing and support of 6S’s co-founders Chris Breikss and John Blown.
What kinds of skills and qualities do you think you need to possess to be a community manager?
I’ve found that energy, enthusiasm, and personality really need to be present offline if you expect them to translate to online.
Which social media brand strategy has inspired you lately and why?
I’ll go out of my way to watch any and all of Lululemon’s Instagram Stories right now. They’re nailing it on that platform.
What does a great working environment look like for you?
I like the energy that comes from a good balance of hustle and fun.
Tell us one thing you love the most about your role and what don’t you like
I love the variety of working with so many different clients in an agency, but sometimes it’s a bit taxing on the brain.
By Geny Caloisi.
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