Get to Know Moscow’s Digital Studio Flyphant
Moscow, June 7th, 2016
Founded in 2012, Flyphant is a successful Russian digital shop that has has grown from a one-man show to include additional staff members. At its core, Flyphant primarily does UX/UI work but also has disciplines in prototyping, mobile and web development, motion graphics, branding and identity.
Upon visiting the studio’s website, it’s apparent that the minds behind Flyphant value good, clean design and minimalist spaces. With further investigation of the recent projects the team has completed, one can observe that Flyphant is doing exceptional work in Moscow. To learn more about the agency we interviewed Co-Founder and Creative Sasha to hear about what things inspire him and what his work preferences are.
When did you become interested in design?
None of my studies in the university really connected to design work. I made it myself. I observed how people do it and how it should be and self-taught myself the methods.
What does the word creativity mean to you?
What we do in this industry is not something magical. You have a task at hand and you must decide how to show something to best sell it. This is not creativity. You simply have to seek out different solutions and choose which one of them is the best. This is what we do in the advertising industry. Can we call it creativity or not? I think the phrase design solution offers more fitting words for this business.
What do you do for inspiration?
Walking, running, or cycling. Every good thought comes to me when I’m active and in motion.
Describe your daily activities at Flyphant:
In the last 2-3 months, I do less of the actual work and find myself occupied with the business-side of things. I have to answer emails, complete excel management work more and more. I almost don’t have time to work with my hands, but I always make the effort to fit some part of that into my day. I love to do this, that’s why this is my business.
What kind of online publications do you follow?
I start my day with Feedly. I follow about 30 subscriptions, half about design, and I read over these every morning before I go to work. I have to know what’s recent in the world of design and this is the easiest way for me to stay current.
What do you like doing in your free time?
Playing games on the PS4 is something I enjoy to relax. I like biking when it’s warm. It’s nice to go to my office by bike when I can and get more physical activity into my daily routine.
Which countries excite you most in terms of digital creativity?
Florence, Italy. When I saw Il Duomo, the cathedral of Florence, for the first time I almost cried. Every detail is beautiful and it is such an intricate work of art. I also find Budapest, Hungary to be inspiring.
Where do you see the industry in 5 or 10 years?
Everything will be totally made for mobile devices. I think and hope the websites and apps will have less interfaces and they will understand what we need before we press a button.
What advice do you often give to people who are starting to work in your same field?
Design is a job and I wish every person would understand this. It’s a job. There are business opportunities and tasks to complete. It is not just about drawing some picture and waiting to see if the client will like it. As design professionals we must draw working solutions, even if these designs aren’t the most beautiful. It’s not about that. It is about what makes most sense for the client.