Melbourne and Sydney, November 11, 2015
Blue Star parent group Ive is continuing its diversification strategy, buying a digital and direct marketing agency, which will join its Kalido division.
The acquisition of Digital Logic comes just two days after Ive
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The decision marks a shift in business strategy for Fitness First, which has kept digital work in-house for the past year.
The global brief includes all of Fitness First’s markets, the largest of which are the UK, Germany, Australia and
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