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Cannes Lions: Takeaways from the 2018 edition

Last week, Cannes Lions Advertising Festival took place in the south of France, gathering media and marketing executives, creative directors, and advertising salespeople to debate the future of the industry. Despite the festival’s creative emphasis, this years’ edition was dominated by technology, AR, VR and its role in the advertising /media world.

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Stratégies is a brand of the group Intescia. Stratégies accompanies all professionals in the marketing, communication and media. Around the magazine, a comprehensive range of services was deployed: the Magazine, Guides, the Website, Newsletters, Grand Prix Strategies,