Effie Effectiveness Index
About us: The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards programs to honor the most effective advertising efforts. The award now honors all forms of effective marketing communications and the companies and
New York, June 25, 2015.
The Effie Index ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie competitions around the world.
Effie Worldwide, one of the world’s preeminent advertising