Dutch Design Week (DDW) celebrated a new edition in the city of Eindhoven in the Netherlands, showcasing during nine full days the work of more than 2,500 designers in 110 different venues. This year’s theme was “Stretch,” with the exhibitions and events trying to show ways that designers try to make a difference.
In collaboration with PepsiCo, creative agency DPDK recently unveiled the new Dutch website for the soda brand 7UP, having already received awards from three competitions because of its innovative and animated platform.
The site combines a premium product portfolio with
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