Krispy Kreme Taps VML as Global Digital AgencyÂ byÂ Â Maureen Morrison
Krispy Kreme has named digital agency WPP’sÂ VMLÂ as global digital agency.
The review, which began in January, was handled internally, and the company said it solicited requests from a dozen creative agencies.
Estee Lauder‘s Clinique has consolidated its global digital marketing business withÂ Dentsu‘s 360i following an agency review.
“We feel that our approach as we go forward will be more disciplined and strategic,” said Agnes Landau, â€Žsenior VP-global marketing at Clinique. “Part