Krispy Kreme Taps VML as Global Digital Agency¬†by¬†¬†Maureen Morrison
Krispy Kreme has named digital agency WPP’s¬†VML¬†as global digital agency.
The review, which began in January, was handled internally, and the company said it solicited requests from a dozen creative agencies.
Estee Lauder‘s Clinique has consolidated its global digital marketing business with¬†Dentsu‘s 360i following an agency review.
“We feel that our approach as we go forward will be more disciplined and strategic,” said Agnes Landau, ‚Äésenior VP-global marketing at Clinique. “Part