Krispy Kreme Taps VML as Global Digital Agency by Maureen Morrison
Krispy Kreme has named digital agency WPP’s VML as global digital agency.
The review, which began in January, was handled internally, and the company said it solicited requests from a dozen creative agencies.
Estee Lauder‘s Clinique has consolidated its global digital marketing business with Dentsu‘s 360i following an agency review.
“We feel that our approach as we go forward will be more disciplined and strategic,” said Agnes Landau, senior VP-global marketing at Clinique. “Part