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Top Interactive Agencies / Best Digital Agencies | December 4, 2016

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Oliver Davies

Britain’s Got Talent app records 1.5m interactions in five weeks (nma.co.uk)

An app that lets audiences ‘boo’ Britain’s Got Talent acts has had more than 1.5m interactions since the show’s return five weeks ago, according to its developer.

Social TV firm Live Talkback, which incorporated its buzzer into the Britain’s Got