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Siegel+Gale Unveils New Name and Brand Identity for Tobacco Control, Non-Profit: Truth Initiative

New York, September 29, 2015.

Global strategic branding firm Siegel+Gale announced the completion of the rebrand for Truth Initiative, formerly the American Legacy Foundation or Legacy, the largest non-profit public health organization in the U.S. devoted specifically to tobacco control.


Siegel + Gale

Siegel+Gale is a global brand strategy, design and experience firm. Using facts, intuition and creativity, we blend science with art, unlocking the power of simplicity to help organizations realize their full potential.

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