Marketers and advertising types gathered in New York for the annual industry event known as Advertising Week, aiming to provide insights to an industry grappling with significant changes in technology, culture and consumer habits.
Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. The company’s analysis bridges the gap between the marketing and financial worlds. Brands are looked at as business assets, which can
Stockholm, February 4, 2016.
Champs & Chimps, a sweden digital agency dedicated to creating the most remarkable products based on their clients’ needs. Its CEO Marc Andersson talked with TIA about digital marketing channels, the importance of digital brands, the
Prague, May 5, 2015
Jan’s young face is the only thing that betrays his 22 years old. But at the precise moment when he starts talking, perplexity invades you. When he was just 19 years old, he embarked on a