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Krispy Kreme Taps VML as Global Digital Agency

Krispy Kreme Taps VML as Global Digital Agency by  Maureen Morrison

Krispy Kreme has named digital agency WPP’s VML as global digital agency.

The review, which began in January, was handled internally, and the company said it solicited requests from a dozen creative agencies.

A study revealed that 63% of luxury marketers think that most of their brands advertising will be done through social media by 2015.

A new survey from Luxury Interactive and ShopIgniter shows that 63 percent of luxury marketers predict that by 2015 digital marketing will be the most important form of marketing for their brands — more important than traditional print, TV or