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Digital as Everything

Johannesburg, October, 02, 2014 By Jarred Cinman, Managing Director NATIVE VML

Ever since the dawn of the so-called “digital marketing revolution” this new medium has represented a new, alternative way of reaching consumers and driving engagement with brands. As

The Era Of Self Defining Content

The era of self defining content by Antonio Petra, Head of Strategy and Insight at NATIVE VML 

What drives people to share content in social media?It is true that a part of people sharing a piece of content through socialmedia is

Using Social ROI to measure relationships is just wrong

Using Social ROI to measure relationships is just wrong By Tshwaraganang Tshikedi, Digital Analyst at NATIVE VML

While many may agree that social media is not for everyone, the bandwagon of businesses in the social space continues to gain momentum.

Nedbank Ke Yona Team campaign wins at Discovery Sport Industry Awards

Nedbank’s Ke Yona Team Search campaign was awarded for the best use of digital communications in sport at the Discovery Sport Industry Awards last night.

The idea for the campaign launched in March 2013 was originated by full-service digital agency

London’s FutureBook Innovation Awards recognises bookly as Best Start-up ap

Yesterday (21 November) bookly, a Mxit e-reader app created by NATIVE VML, received the prestigious Best Start-up award at the annual FutureBook Innovation Awards in London.

Over 220 entries were received from 12 different countries for the