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Beyond expands its team and appoints new Chief Creative Officer

Karyn Pascoe, has been appointed as the new Chief Creative Officer at Beyond. With an extensive experience across product and marketing, she will be now heading up creative across the agency’s studios and will be based out of San Francisco.

Digital agencies on the #WorldEmojiDay

Emojis are so likable by people and so used in social media that it even has its own celebration day. But how emojis were created and which was the first one? On this article we take a look back at the beginning of emojis and how digital agencies celebrated #WorldEmojiDay on the 17th of July. Don’t miss it!

Loylogic launches disruptive ‘buy, gift and transfer’ technology platform

The global leader in E-commerce and E-payment solutions for loyalty programs, Loylogic, announced its entrance into the Buy-Gift-Transfer market with its new BGT-module by offering a state of the art technology platform combined with excellent commercials.

How US digital agencies celebrated Independence Day

One of the most celebrated holidays across countries, it’s their Independence Day, and certainly one of the biggest is the one from the United States, which is every 4th of July. On that day, digital agencies from USA were closed, but anyway, all of them celebrated this day through social media. Take a look!

6S Marketing and Drive Digital merge to form Major Tom

Major Tom, a full-service agency that’s been purpose-built to help clients thrive in today’s increasingly complex marketing landscape; launched in New York, Toronto, and Vancouver today. The new agency was formed after a merger between award-winning agencies 6S Marketing and Drive Digital.

Cannes Lions: Takeaways from the 2018 edition

Last week, Cannes Lions Advertising Festival took place in the south of France, gathering media and marketing executives, creative directors, and advertising salespeople to debate the future of the industry. Despite the festival’s creative emphasis, this years’ edition was dominated by technology, AR, VR and its role in the advertising /media world.

Digital agencies celebrate #NationalSelfieDay

Mobile phones and social media are nowadays an important part of our lives, which is why since 2014, every 21st of June is the National Selfie Day. From UK to United States, agencies celebrated the day by taking a selfie and of course, by sharing it on their Facebook, Twitter or Instagram profiles. Take a look!

10 Brilliant Examples of Experiential Marketing Campaigns

Brands are evolving and rather than being passive receivers of messages, experimental marketers trust that costumers should be actively involved in the experience and developing a relationship with the brand. Find on this article some of the best campaign examples that we came across regardless Experiential Marketing.

Judy Gibbons appointed Chair at Beyond

Beyond recently announced the appointment of Judy Gibbons as Chair, who has over 25 years of experience in Product marketing, E-Commerce, Digital media and International business strategy. Aside from her advisory roles, she has been named two times as one of the most influential European Business Women and one of Time Magazine’s “People to Watch in International Business.”

UK agencies get together for Mental Health Awareness Week

Last week, many charities, foundations and agencies from the UK got together under the #MentalHealthAwarenessWeek to aware about the importance of enjoying good Mental Health. This year the focus of the week was on stress, taking place from the 14th to the 20th of May. Take a look at how UK digital agencies participated!

DigiStrategy welcomed innovation leaders in San Francisco

More than 200 attendees and 40 guest speakers gathered in San Francisco for a new edition of the DigiStrategy World Forum. The focus throughout the day was on uniting leading minds, generating unrivalled learning experiences and creating passionate discussion and actual transformation, which certainly was a success.

Australia welcomes the Digital Marketing Leaders’ Summit

Digital Marketing Leaders’ Summit 2018 is ready to begin in Australia, welcoming the country’s forward thinkers and entrepreneurs in April 26 and 27 to discuss the new trends and innovations in the sector. The event is Australia’s foremost Digital Marketing conference but this year is set to be one of the best, with an agenda and a list of speakers that will keep everybody in their seats during the two days.