Digital Analyst (Senior)
Digital Analyst Wanted
We’re a team of strategists, designers, and technologists, driven by a shared passion for creating thoughtful digital platforms, products, and services that span web, mobile, and connected spaces. Based in Vancouver and New York City, we’re focused on changing how organizations connect with users in an increasingly digital world. If you’re up for that challenge, you should join us.
Being a Digital Analyst at Engine Digital
We believe that an informed strategy leads to far greater outcomes. Analytics helps provide the guiding insights that influence the decisions we make throughout a project lifecycle. By using data intelligence to validate business strategy, product strategy, design, and technology decisions, we begin to uncover opportunities to create greater impact through the outputs we deliver. As we build out our Insights & Planning group, we’re looking for the sharpest talent to help us make data a core part of the strategic process. Working across our teams and practice groups, this individual will play an influential role, considering the big picture of business objectives while moving in and out of the metrics related to KPIs and measurable behaviors.
Help to identify and explain user behaviors, trends, and patterns based on data analysis and research and provide clear, actionable recommendations to project teams
Create, manage, and lead the presentation of strategic plans, learning objectives, KPIs, and post-implementation reports based on a clear interpretation of data and business goals
Define the analytics solution design approach across a range of clients and projects
Participate with client and project teams in the development of Business Requirements and how performance tracking will be factored into the product or platform
Work to uncover and understand the core needs and objectives of our clients and their users
Conduct customer segmentation analysis to inform personas, customer journeys, personalization, and marketing targets
Guide the technical implementation and validation process through various tools (Google Tag Manager)
Lead and manage multivariate and A/B testing and optimization programs from planning through execution and reporting
Work with our Client Engagement team to make analytics a core part of how we inform and educate, and ultimately improve our clients’ business
Work collaboratively across our practice groups to ensure data informs our team’s approach to strategy, design, content planning, user experience, and development
Required Skills & Experience
3-5 years experience in a digital strategy, management consulting, marketing, or product management role, with a focus on data analytics
Experienced in planning and implementing analytics within web and mobile platforms and products for both consumer and enterprise users
Proven experience using quantitative and qualitative analytical skills to extract insights and inform strategic plans, preferably in the digital product space
Complete working knowledge of Google Analytics with demonstrated knowledge of other platforms such as Adobe Analytics, Omniture, WebTrends, etc.
Experienced with A/B testing and optimization tools such as Adobe Target, Monetate, Optimizely, Unbounce, and Visual Website Optimizer
Working knowledge of UX principles and language including user-centered design, patterns, and design thinking, and how data can positively influence the planning process
Solid communication skills; ability to listen, present, and simplify complex data and analyses both internally and directly to executive level client stakeholders
University degree required, MBA or relevant business experience preferred
Candidates should be a resident of Vancouver or willing to relocate
In addition to an exceptional company culture, we offer the following benefits to all employees:
A welcome kit, a brand new MacBook, and all the tools you need on day one
Personal learning budget for classes, events, and conferences, and access to General Assembly, Treehouse, Udemy, and One Month to help you expand your skills
Winter holiday break in addition to 3 weeks vacation time to start
Office snacks, coffee, tea, beer, and monthly birthday lunches
Holiday parties, happy hours, and team building activities
Health and dental coverage
Offices in two of the best cities in the world – Vancouver and New York City
An incredible global client list including some of the most recognized brands
Focused yet casual work environment in downtown Vancouver and close to public transit
How to Apply
If this sounds like a fit, please apply through our online application form. Only candidates with recent and applicable work samples may be shortlisted and contacted. Please clearly state your personal contribution to each project submitted. Of particular interest are projects where you have been responsible for developing insights from research and the process you follow for translating this into project requirements and strategies. If you have a blog or other online projects, please send those URLs along too. Extra attention will be given to creative candidates who are active online.
No recruiters, agencies, or phone calls please.
Vancouver - British Columbia