Page not found – Top Interactive Agencies / Best Digital Agencies http://www.topinteractiveagencies.com A complete online directory of digital agencies, interactive firms and a channel for news, portfolio cases and profiles. Fri, 22 Sep 2017 16:32:59 +0000 en-GB hourly 1 Blue Fountain Media http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/blue-fountain-media/ http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/blue-fountain-media/#comments Tue, 27 Jan 2015 12:00:44 +0000 http://www.topinteractiveagencies.com/?p=5199 We’re a full service digital agency that grows brands online. From digital strategy to custom web designs, mobile apps and digital marketing, we create digital experiences to increase engagements and brand loyalty.

Web: www.bluefountainmedia.com

Headquarters: 102 Madison Ave, 2nd Floor, NY]]> We’re a full service digital agency that grows brands online. From digital strategy to custom web designs, mobile apps and digital marketing, we create digital experiences to increase engagements and brand loyalty.

Web: www.bluefountainmedia.com

Headquarters: 102 Madison Ave, 2nd Floor, NY 10016 United States

Phone: 1-212-260-1978

Staff: 200+

Clients: Procter & Gamble, National Football League, HarperCollins, Canon, Oppenheimer Funds, NASA, European Delegation to the United States

Case studies: http://www.bluefountainmedia.com/case-studies

Services: Website Design, Development Services, Online Marketing, E-commerce, Mobile Development, Logo Design, Video Production & Animations, Print Design, Copywriting, Proactive Website Support.

Blue-Fountain-Media-Digital-Agency-700x349

About: Blue Fountain Media is a full service digital agency that specializes in creative campaigns, website design, mobile app development, and online marketing. Our clients range from fortune 1000 companies to innovative startups. Blue Fountain Media has been listed on INC’s fastest growing companies for the past three years in a row, has won dozens of industry awards, and had has reoccurring features in major publications including The New York Times and The Washington Post. Blue Fountain Media is also an industry leader in the digital landscape.

Social Media:
http://www.facebook.com/BFMweb
http://www.twitter.com/BFMweb
https://www.linkedin.com/company/blue-fountain-media

Mail: info@bluefountainmedia.com

Contact Name: Brian Byer
bbyer@bluefountainmedia.com

Articles and profiles:
Gabriel Shaoolian, Blue Fountain Media Founder & CEO:
BFM on the art of ‘social business’
“Meet Blue Fountain Media CEO and founder”

Samantha Lambert, Blue Fountain Media Director of Human Resources:
“How to create a thriving culture for your agency”

Tatyana Khamdamova, Blue Fountain Media Design Director:
“Tatyana Khamdamova, the woman who took a risk for creativity”

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Ruckus http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/ruckus-marketing/ http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/ruckus-marketing/#comments Tue, 09 Sep 2014 13:06:35 +0000 http://www.topinteractiveagencies.com/?p=12930 Ruckus is a full-service agency that powers game-changing companies and global influencers. Our core strategic engagements in branding, platform design, and campaigns consistently drive greater consumer action and awareness. Boasting a track record that can speak for itself, Ruckus has]]> Ruckus is a full-service agency that powers game-changing companies and global influencers. Our core strategic engagements in branding, platform design, and campaigns consistently drive greater consumer action and awareness. Boasting a track record that can speak for itself, Ruckus has successfully completed hundreds of projects and been featured on prominent media outlets such as ABC, CNN, CBS, Adweek, The Wall Street Journal, and more. Whether you’re just starting out or evolving your brand, Ruckus will help you grow.

Headquarters: 261 West 35th Street, 10th floor, NY 10001, New York, USA

Tel: 646-846-8518

Clients: HSBC, Sport Honda, Selvera, Stays in Vegas, American Heart Association, Westville Restaurants, Owl Computing Technologies, Blue Cherry, The Venetian, The Artezen, JMF

Ruckus Marketing - Digital - Agency - USA

Web: http://www.ruckusmarketing.com/

Social Media:
https://www.facebook.com/ruckusmarketing
https://twitter.com/ruckusmarketing

Services: Web Design, Marketing, Advertising, Branding, Consulting, Packaging, Graphic Design, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Management Systems (CMS), eCommerce, Media Buying, Social Media, Logo Design, Mobile Apps, Startups, Accelerator

Articles and profiles:
Josh Wood, Ruckus FOUNDER & CEO:
“A Digital Agency Dedicated to Measurable Results”

“Riding the creative storm with Ruckus”

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6S Marketing http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/6s-marketing/ http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/6s-marketing/#comments Sun, 13 Jul 2014 21:43:24 +0000 http://www.topinteractiveagencies.com/?p=7194 6S Marketing is a digital marketing and advertising agency in New York, Los Angeles, Toronto, and Vancouver. For over 15 years, the ROI-focused direct response firm has helped clients revolutionize their businesses online. Services include online media buying, search marketing,]]> 6S Marketing is a digital marketing and advertising agency in New York, Los Angeles, Toronto, and Vancouver. For over 15 years, the ROI-focused direct response firm has helped clients revolutionize their businesses online. Services include online media buying, search marketing, conversion rate optimization, and marketing automation. 6S Marketing provides distribution of advertising creative via such paid campaigns across multiple digital channels such as Facebook, Google, Twitter, YouTube, Tumblr, Instagram, Pinterest, LinkedIn, WeChat, Weibo, and Baidu.

Headquarters: 402-1120 Hamilton St Vancouver, BC V6B 2S2, Canada.

6S Marketing New York
100 Crosby St., #403
New York, NY 10012

6S Marketing Los Angeles
1600 Main St, #112
Venice, CA 90291

6S Marketing Toronto
317 Adelaide St. W, #801
Toronto, ON M5V 1P9

Tel: (212) 603-9667

Mail: sales@6smarketing.com

Staff: 21 – 100

Clients: HSBC, Cirque du Soleil, Topshop, Expedia, Pirelli, Criteo, VEGA, 7-Eleven, 1-800-GOT-JUNK?

6s marketing - Vancouver - digital - agency

Web: http://www.6smarketing.com

Social Media:
https://www.facebook.com/6smarketing/
https://twitter.com/6s_Marketing

Services: Digital Marketing Strategy, Social Media Amplification, Online Media Buying, SEO/SEM, Analytics Integration, Media Buying, Marketing Automation

Articles and profiles:
Chris Breikss, Co-Founder and President at 6S Marketing:
“What does success look like for you?”

Mitchell Fawcett, VP Partnerships and Social Strategy at 6S Marketing:
“Building Brand Loyalty Through Social Media”

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Fantasy http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/fi-fantasy-interactive/ http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/fi-fantasy-interactive/#respond Sat, 31 May 2014 21:13:56 +0000 http://www.topinteractiveagencies.com/?p=95

They (fantasy.co) have been sought out by major brands from Twitter to Facebook and since 1999 have picked up a]]> Based in San Francisco and New York, Fantasy is regarded as the absolute premium UX / UI partner.

fantasy

They (fantasy.co) have been sought out by major brands from Twitter to Facebook and since 1999 have picked up a fan following for there pioneering achievements and award winning UX and UI.

Receiving thousands of applicants a year, the small but elite agency get’s to pick their clients, choosing them with a focus on quality and projects that are intent on pioneering according to David Martin, their founder & CEO.

Most recently Fantasy has been blazing the trails with their famous “What if?” concept work which looks at solving user experience problems in major verticals from travel to healthcare.

Major redesigns for USA Today, Sports Illustrated, Met Museum and Balenciaga have long been a trademark for their service offerings. However most recently Fantasy has been engaging in product design for 23andMe, Twitter, Huawei and Rokid.

http://fantasy.co
http://dribbble.com/fantasy
interact@fantasy.co

Services: Strategy, UX, UI for product, web and app.

Articles and Profiles:
David Martin, Founder and CEO at Fantasy:
“Fantasy answers design ‘what if’”

Madeleine DiBiasi, Senior Producer at Fantasy:
“From China to Fantasy, empowering dreams”

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Inovat http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/inovat/ http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/inovat/#comments Thu, 10 Apr 2014 18:25:24 +0000 http://www.topinteractiveagencies.com/?p=7298 We’re Inovāt, a small and mighty digital agency.™ We help courageous brands take on colossal challenges and competitors by treating them less like clients and more like partners.

New York Headquarters:  106 W 32nd Street, 2nd Floor, New York, NY 10001

]]>
We’re Inovāt, a small and mighty digital agency.™ We help courageous brands take on colossal challenges and competitors by treating them less like clients and more like partners.

New York Headquarters:  106 W 32nd Street, 2nd Floor, New York, NY 10001

Elizabethtown Offices:  307 W High Street, Elizabethtown, PA 17022

Phone: 646-880-3632

Email Address: hello@inovat.com

Staff: 8 – 20

Clients: AARP, Plain & Fancy, Zippy Shell, Ferrari.

Inovat-United States-Digital-Agencies

Web: www.inovat.com

Social Media: https://twitter.com/inovat

Services: Research, Digital Strategy & Innovation, Brand Strategy, Digital Marketing Strategy, Content Strategy, Consulting, Digital Marketing, Advertising Campaigns, Content Marketing, Search Engine Optimization, Social Media Marketing, Marketing Automation, Analytics & Reporting, Branding, Creative Direction, User Experience Design, Interface Design, Mobile Application Design, Print & Packaging Design, Responsive Websites, Web Applications, Content Management Systems, Ecommerce, Customer Relationship Management Systems, Mobile Applications

Articles and profiles: 
Doug Logan, Founder and President:
“We treat clients more like partners”

Joshua Buckwalter, Creative Director:
“Meet the Small and Mighty Agency that is Inovāt”

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Isadora Agency http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/isadora-agency/ http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/isadora-agency/#comments Thu, 10 Apr 2014 18:21:08 +0000 http://www.topinteractiveagencies.com/?p=20234 At Isadora we are changing the way brands engage and connect with audiences. Our award winning digital agency provides transformational visual identity, web products and digital marketing services that drive long-term results. From brand strategy to high-end development and everything]]> At Isadora we are changing the way brands engage and connect with audiences. Our award winning digital agency provides transformational visual identity, web products and digital marketing services that drive long-term results. From brand strategy to high-end development and everything in between. Our strategic solutions connect both B2B & B2C market leaders with customers like never before.

Headquarters: 1600 Rosecrans Avenue, Manhattan Beach CA, Manhattan Beach, United States.

Phone: 3105604675

Staff: 21 – 100

Clients: News Corp, Belkin International, Steve Madden, McKinsey and Company, Mass Mutual, Logitech

Isadora - California - Agency - Digital

Contact Name: Alex Mathias

Contact Email: alex@isadoradigitalagency.com

Web:  
isadoradigitalagency.com

Social Media:
https://www.instagram.com/isadoraagency/
https://twitter.com/IsadoraDesign
https://www.instagram.com/isadoradesignagency/
https://www.linkedin.com/company/isadora-design

Services: Brand Strategy, Enterprise Websites, Website Audit, Front-End / Back-End Development, Photography, User Experience + User Flow + Web Design, Corporate Identity, eCommerce, Responsive, Custom Videos, Content creation, Social Media marketing, Search engine marketing, Ongoing Support.

Articles and profiles:
Richard Chen, User Experience Strategist at Isadora:
“How to bring wireframes to life”

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Crafted http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/crafted/ http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/crafted/#comments Sun, 09 Mar 2014 16:25:01 +0000 http://www.topinteractiveagencies.com/?p=6435 Crafted is a full service digital creative studio located in New York City. We are big thinkers with a passion for creating beautifully crafted digital experiences.

Headquarters: 205 East 42nd Street, 17th Floor • Suite 30 – New York, NY 10016]]> Crafted is a full service digital creative studio located in New York City. We are big thinkers with a passion for creating beautifully crafted digital experiences.

Headquarters: 205 East 42nd Street, 17th Floor • Suite 30 – New York, NY 10016 – United States

Phone: + 1 (844) 4-CRAFTED

Email: hello@craftedny.com

Clients: AppleInsider, Armani, Bloomberg, BMW, Banana Republic, New York Times, NBA, Tishman Speyer.

Crafted HP

Web: http://www.craftedny.com

Social Media:
https://www.facebook.com/craftednyc
https://twitter.com/craftedny

Services: Design, Branding, Mobile Web & App Development, Web Design & Development, Content Development, Search Engine Marketing, Search Engine Optimization, Email Marketing.

Our Work:  http://www.craftedny.com/our_work.php

Opinion and PR: “How to be founders and leading a team in a New York’s digital agency”

Articles and profiles:
Greg Valvano, Crafted FOUNDER & CREATIVE DIRECTOR:
“We pride ourselves on artistic integrity in everything we create”

Peter Mendez and Greg Valvano, Crafted FOUNDERS:
“How to be founders and leading a team in a New York’s digital agency”

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Creuna http://www.topinteractiveagencies.com/digital/agency/europe/creuna/ Sun, 09 Mar 2014 14:25:39 +0000 http://www.topinteractiveagencies.com/?p=4715 Creuna helps clients build brands, grow business and harness change in the connected world. We are the largest digital agency in The Nordic Region. We are a leading Nordic agency with more than 340 visionary professionals in Sweden, Denmark, Norway and Finland.]]> Creuna helps clients build brands, grow business and harness change in the connected world. We are the largest digital agency in The Nordic Region. We are a leading Nordic agency with more than 340 visionary professionals in Sweden, Denmark, Norway and Finland. Every day we develop unique digital products and services creating good user experiences and delivering real value to our clients. Our areas of expertise range from analytics, strategy, idea and concept, to design and technical implementation as well as the ongoing improvement of our client solutions. We solve challenges in sales, marketing, branding and communication. And we create the digital solutions that make it easier for our clients to collaborate, produce and deliver, with optimal use of resources.

Headquarters: Hammerensgade 4 Copenhagen, DK-1267 Denmark
+ Offices in AarhusHelsinki, Helsingborg, Stockholm, Oslo, Stavanger, and Gothenburg

Tel: +45 70 20 00 42

Mail: info@creuna.dk

Clients: Alecta, Arla, Assa Abloy, AstraZeneca, DSB, Fiskars, FLSmidth, IKEA, JOTUL, Libero, Libresse, METRO, Nasdaq OMX, Nobia, Nordea, Post, Q8, REC, ROCKWOOL, SanofiAventis, Sweco, Telenor, TeliaSonera, Tetra Pak, TINE, Tropicana, VELUX, Vestas, WIDEX

Creuna - Denmark - Digital - Agency

Website: http://www.creuna.com

Social Media:
https://da-dk.facebook.com/CreunaDanmark
https://twitter.com/creuna_dk

Services: Business development, Product development, Marketing and sales, Process optimization

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AVEX http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/avex/ http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/avex/#comments Fri, 31 Jan 2014 17:36:30 +0000 http://www.topinteractiveagencies.com/?p=20692 We’re a New York Digital Agency, specializing in web design and development. Founded in 2013, Avex was born by the desire to create beautiful and immersive digital experiences for brands and businesses of all sizes.

Web: www.avexdesigns.com

Headquarters: 175 Varick Street]]> We’re a New York Digital Agency, specializing in web design and development. Founded in 2013, Avex was born by the desire to create beautiful and immersive digital experiences for brands and businesses of all sizes.

Web: www.avexdesigns.com

Headquarters: 175 Varick Street – 4th Floor, New York, NY 10014, United States

Phone: 1-646-982-1574

Staff: 10+

Clients: HBO, Cantor Fitzgerald, Data Hug, Kith, HAVAS, JWT, Starter, Pony, Icoix, Stony Brook University, USA Network, Google.

Services: E-commerce, Website Development, Web Design, Digital Marketing, Content Creation and Branding.

AVEX -Digital Agency- NYC

About:
Avex is a boutique digital creative agency in New York City. Small by design, Avex can quickly scale up depending on the size and needs of your project. With offices located in the WeWork building on Varick Street in NYC, Avex was built on the foundation of cutting edge technology and user-first design.

Avex believes in a strong partnership with our clients, which helps us truly understand your business, audience & goals. We strive to provide the best possible solutions for each challenge, pushing the boundaries of technology and user experience.

Social Media:

https://twitter.com/avexdesign/
https://instagram.com/avexdesigns
https://www.facebook.com/avexnyc
https://www.linkedin.com/company/blue-fountain-media

Articles:
“Iconix joins forces with Avex on new projects”

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Passion, skills and experience, the keys for a successful design http://www.topinteractiveagencies.com/digital/agency/profiles/passion-skills-and-experience-the-keys-for-a-successful-design/ Thu, 21 Sep 2017 18:52:16 +0000 http://www.topinteractiveagencies.com/?p=21831 Los Angeles, Sep 21st, 2017

While studying graphic design, Valesi Tiplea was already working in order to get early experience through freelance work. Website design and digital arts became his main strength and that lead to his first full time job as a designer. But it all changed when Tiplea resigned to his job and started Creative27.]]>
Los Angeles, September 21st, 2017

While studying graphic design at Orange County, Vasile Tiplea was already working in order to get early experience through freelance work. Website design and digital arts become his main strength and that lead to his first full time job as a designer. As years passed, he was part of the staff of several companies, moving further from graphic design.

Nevertheless, it all changed when Creative27 was born. Tiplea resigned to his job and started the agency, building a team from scratch and quickly gaining recognition from his work with big brands from all over the world. Based in Los Angeles, Creative27 is now a pioneering app development and design powerhouse, with a growing potential.

Tiplea, CEO of the agency and also Director of UX and Design, talks to TIA to give us an insight on Creative27 and its agency life.

We keep the client always in the loop throughout the scope of working together. We hold weekly touch-points and before a client sees anything created by us on the design side, we provide mood-boards and insights into what the direction should be,” Tiplea said, describing the key way of avoiding problems with clients.

Could you tell us about your carreer path before Creative27 and what made you start at your current agency?

I’ve always enjoyed helping startups and mature companies alike build sustainable products. While working full-time, I did not have a same feeling because I was constrained by budgets and expectations. It was scary but I remember as if it was yesterday. One day I said, you know what, I will quit my full time job and I will start my digital agency. I was focused on a very specific niche. But with time I’ve built my team which is now under my leadership and at the help of Creative27, earning this digital agency international recognition and having Fortune 500 clients like Samsung, Sony, BBC Worldwide and Bose, among others. We’ve also been named best digital agency in California two years in a row.

Three things you like about your current position:

1. Designing products from scratch to launch and seeing them come to life
2. Working with my team and collaborating together to come up with innovative solutions
3. Playing ping pong every afternoon

Three things you dislike about your current position:

1. Doing financial reports
2. Having my significant other also be one of my best employees
3. Having to tell people I am the CEO of Creative27

What are the key ingredients to have a successful design?

Passion for the craft, skills to back it up and experience working on relevant projects. Most importantly, you have to enjoy what you’re doing, otherwise it will show in your work.

How do you work out your design, taking into account your target audience or users?

-Research & Discovery, doing the ground work of understanding who your best competition is, understanding their strengths and weaknesses and capitalizing on opportunities to bring something to market that’s better.
-User Experience Design, understanding the blue-print of how a product will work, its functionality, features and key user funnels before talking design.
-User Interface Design, putting together a killer design and brand in place that will make a statement.
-Interactive Prototyping, seeing a clickable version of a product and adjusting things before handing it over to developers.

What recent projects have you worked on that turned out to be very successful?

1. Stashimi – Winner of 2017 IAC award for best music application
2. Pensterdocs– Featured on Entrepreneur and Awarded Best design mobile award
3. District27 – Nominated Platinum Award for best social/lifestyle app 
4.  REOP – Awarded Best design mobile app award

Could you name a challenge that you and your team are currently facing?

Expansion of our services to better support our clients post launch. We now help our clients put their product together for conceptualization to launch. We are now working on what happens once you have launched, how to create buzz, get users on board and building a sustainable business model.

Suppose that a client is upset with a particular element of the design that you have done. They believe that you have not created what they asked for. How would you handle this?

Our methodology in avoiding this ever happening is keeping the client constantly in the loop throughout the scope of working together. We hold weekly touch-points and before a client sees anything created by us on the design side, we provide mood-boards and insights into what the direction should be. We also provide three completely different solutions based on clients feedback. Since the past eight years running this agency, I have not come across any clients being disappointed with what we’ve presented.

What piece of advice would you give a recent grad looking to work in digital marketing?

Skill is important but attitude is more important. Be humble, try to learn everything you can and be helpful to those around you. Attitude is everything in this industry.

Which are the most important web tools that you use?

Adobe suite, Omnigraffle, Sketch, In-vision and Vabotu.

What do you like doing on your free time?

In my free-time, I enjoy composing music, playing ping pong and taking pictures.

Are there online publications, professionals, industry leaders you follow?

AIGA, Web Summit, Adobe conferences and Cnet news.

Thanks Vasile!

Learn more about Creative27

Follow Vasile Tiplea on social media:
LinkedIn

Follow Creative27 on social media:
LinkedIn
Dribbble
Facebook
Twitter
Instagram
Behance

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Capiche, the Smart Assistant for Refugees http://www.topinteractiveagencies.com/digital/agency/articles/capiche-the-smart-assistant-for-refugees/ Wed, 20 Sep 2017 16:35:07 +0000 http://www.topinteractiveagencies.com/?p=21809 ]]> September 20th, 2017

Europe is suffering a migrant’s crisis with reportedly up to 6.6million people waiting to cross to Europe from Africa alone. One of the main issues in the refugees situation is that communications is not always straight forwards, owing to the language barriers.

To remedy this situation, EIT Digital has launched a new Artificial Intelligence (AI) and crowd-based innovation, named “Capiche”. Originating from the European Refugee Information and Communication Service (ERICS), itself an EIT Digital Innovation Activity, it aims to support refugees with a mobile translation and search service, including an extremist and fake news filter solution.

Capiche will soon be available for mobile users. It will be the first AI-system on the market that integrates crowd-sourcing with further exploitation of the collected and interpreted data to enhance the machine-learning system.

Communication inside the European Union primarily depends on language and understanding each country’s cultural, economic and social nature. With growing numbers of refugees every day, there are thousands and thousands of persons facing huge hurdles. To solve such barriers Capiche provides real-time multilingual communication microservices based in the cloud, offered in major EU and refugee languages.

Stéphane Péan, Digital Cities Action Line Leader asserted: “Through AI algorithms and collaborative crowdsourcing, Capiche activity supports refugees with reliable translated services, improving hospitality in our European cities. Even outside this specific application, such a technology-based translation and information service has great potential for public sector providers and companies.”

Key advantages and use cases demonstrating direct benefit for refugees include:
• Real-time translation service: German, English, Arabic, Persian in 2017, and many more languages in 2018
• Fake-news check and extremist filter
• Legal document check
• Requests for information about regional locations and public services that can be sent to the chatbot-system in a foreign language

Refugees often face big challenges while trying to read and understand announcements, blogs, newspapers and FAQ documents in local languages. Not knowing the local language often leads to a loss of information, unresolved questions and slower integration. Domestic operators – websites, online-journals, public administration services – refrain from direct communication with refugees because they do not understand e.g. Arabic, and refugees hardly get access to basic information that is highly necessary. Therefore, Capiche’s major impact is on societal integration of refugees, as it enables mutual understanding and mediating of FAQ documents containing important information like accommodation availability, asylum procedures, culture matters or life style in the EU.

Capiche can reduce integration costs and speed-up time-to-job, while providing opportunities for services offered by public as well as private organizations in fields like transportation, healthcare, education, legal counselling, job offerings, or FMCG. All the accumulated data and content produced by refugees after analysis will be collected and translated to help match refugees’ demands of businesses or institutions and vice versa.

Tim Polzehl, Innovation Activity Leader of ERICS from TU Berlin: “Capiche will revolutionize the way we deal with multi-language content. Directing one’s content to speakers of other languages will be just a click away for everybody.”

The partners involved in this Innovation Activity are: Deutsches Forschungszentrum für Künstliche Intelligenz GmbHTechnische Universität BerlinAalto University FoundationT-Systems Multimedia Solutions GmbH as well as Crowdee.

EIT Digital’s Innovation Activities deliver new products or services, create startups and spinoffs to commercialise outputs from projects, and encourage the transfer of technologies for market entry.

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“We are a team hungry to learn and improve ourselves” http://www.topinteractiveagencies.com/digital/agency/profiles/we-are-a-team-hungry-to-learn-and-improve-ourselves/ http://www.topinteractiveagencies.com/digital/agency/profiles/we-are-a-team-hungry-to-learn-and-improve-ourselves/#comments Fri, 15 Sep 2017 21:38:40 +0000 http://www.topinteractiveagencies.com/?p=21672 Singapore, Sep 15th, 2017

Sport marketing and management was Jeffrey Lim’s initial focus of work, helping big organizations on their messages. NGO’s followed, taking charge of new media and marketing. Nevertheless, it all changed when taking over the role of General Manager at Carbon Interactive, an award-winning digital and creative agency. With a talented team, the agency develops websites and apps and creates compelling content. ]]>
Singapore, September 15th, 2017

Sport marketing and management was Jeffrey Lim’s initial focus of work, helping big organizations on their messages. NGO’s followed, taking charge of new media and marketing. Nevertheless, it all changed when taking over the role of General Manager at Carbon Interactive, an award-winning digital and creative agency.

Based in Singapore, Carbon Interactive aims at helping brands and organizations to create the best user-experience for their target audience. With a talented team, the agency develops websites and apps and creates compelling content. Their aim is helping brands grow in the long term thanks to their help.

Lim, General Manager at Carbon, talks to TIA and gives us a close eye on Carbon and their daily work at the office in Singapore.

A great working environment is one where everyone is in it to learn, grow, and do great work. There are no corporate ladders to climb, hence no politics to meddle in. The organization constantly looks at opportunities to meet the aspirations of our staff,” Lim says, describing the work at the agency.

Can you briefly explain your career path to date?

I started my career in sport marketing and management, where I was given the privilege to work with brands such as Adidas, Salomon, AXN, and other major sports organizations. I loved the “Jerry Maguire” lifestyle of using one the world’s most powerful medium—sports—to help organizations cut through the clutter to bring across their messages. It helped me understand the importance of understanding our target audience and how to engage them. I spent three and a half years in this industry.

My next move was to a global non-profit organization to take charge of marketing and new media where I picked up the ropes of technology, digital, eCommerce, and social. Over the course of the six years there, I worked on several major projects that involved digital marketing, building eStores and social media. I was then headhunted to head the digital division in a Media Company before taking over the role of General Manager at Carbon, an award-winning digital & creative agency five years ago.

Tell us about your company: Give us an overview of what you do and your procedures

Carbon Interactive is an award-winning integrated communications & digital agency. Our multi-talented team comprises digital strategists, digital marketers, designers, developers, content experts, and account managers. We come together to create awe-inspiring experiences for brands and organizations in this digital-driven era.

We specialize in helping brands and organizations create the best user-experience for their target audience through website, portal and applications design and development, as well as creating compelling content, engaging stories and meaningful engagement in the social and digital spaces.

We are not your typical agency. We see ourselves as a communication arm of our clients/partners in helping create the most effective messages for their target audience. We often choose to work on accounts that allow us to help the brands grow in the long term.

Tell us one thing you love the most about your role

We are all paid to solve problems regardless of the vocation we are in. I love the fact that I get to help others solve problems in the most creative and strategic ways in this role.

And what you don’t like?

I get discouraged when working with team members or clients who lack a sense of ownership to grow and to make things great.

What do you believe has been the key to your success thus far at Carbon?

Awesome God. Supportive Family. Great Team. Fantastic Clients. My unwavering belief and pursuit of awesomeness and excellence. I am blessed to have all these on this journey.

Steve Jobs once said, “It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.” I see myself as a curator of great talent; in the case of Carbon, I see it is a platform that brings awesome and passionate people together to make a difference in the advertising industry.

How would you describe your company culture?

The main thing that underlines the company culture at Carbon is every person’s dedication to do awe-inspiring work working as one team. This is a team that is professional and passionate, advocates open communication, and is always hungry to learn and improve themselves, and are eager to help teammates, clients and partners do so well.

How is that culture cultivated and maintained?

We have an open culture where we can talk about everything and challenge anything. We organize a weekly huddle where we share feedback, updates, anything we’ve come across that can inspire the team to do better. We constantly challenge the status quo to make things better.

What does a great working environment look like for you?

A great working environment is one where everyone is in it to learn, grow, and do great work. There are no corporate ladders to climb, hence no politics to meddle in. The organization constantly looks at opportunities to meet the aspirations of our staff, and add value to them individually and collectively, in addition to just remuneration or corporate benefits.

How do you organize and prioritize your workload?

I organize my schedule/workload based on my personal working style. I have more clarity and I am more creative at night, so I work on strategies, concepts, ideas and even emails at night. I am relational in the daytime; hence, I meet my team and clients during this period.

How do you monitor and review the delegated responsibilities?

In addition to weekly meetings with different departments / department heads, I use technology to aid me: applications that enable multi-device/multiple platforms synchronization.

What is the communication style within your team? Do you use any apps or tools?

We have many face-to-face, stand-up dialogues during office hours. I also rely on Google Drive, Google Calendar, Facebook Workplace, WhatsApp, and Wunderlist to keep communication flowing both ways.

What do you like doing in your free time?

Play sports if I can afford the time. Watching sports. Consume anything creatively crafty, digitally disruptive, and socially sound on the internet/social media.

Thanks Jeffrey!

Learn more about Carbon Interactive

Follow Jeffrey Lim on social media:
Linkedin
Twitter

Follow Carbon Interactive on social media:
Facebook
LinkedIn
Twitter
Instagram

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BIMA celebrates UK digital mavericks http://www.topinteractiveagencies.com/digital/agency/articles/bima-celebrates-uk-digital-mavericks/ Fri, 15 Sep 2017 21:26:22 +0000 http://www.topinteractiveagencies.com/?p=21715 ]]> September 15th, 2017

Some of this year’s winners at BIMA awards. Photo: BIMA

In a ceremony in London, the British Interactive Media Association (BIMA) unveiled the 2017 winners of its prestigious BIMA awards, held every year and considered the longest standing and most prestigious digital awards in the UK.

The BIMA awards seek to support and encourage the work in the British digital sector that is pushing the limits of what is possible, making a difference in business, culture and society. Winning an award is a prestigious honor for any digital agency or brand.

The 2017 ceremony was a celebration of the most innovative, thought provoking and adventurous digital work to come out of Britain in the past 12 months. Numerous brands and agencies such as Adidas, Google, Zone, Boxt, Nike and Jaguar were awarded on BIMA’s 12 categories, including technology, innovation, communications and content and product and service design.

UK digital agency Zone was awarded on product and service design for developing a platform for the startup BOXT, which explains the process of sorting out a new. Meanwhile, on technology impact, Google became a winner for its global campaign in support of the 2016 release of Fantastic Beasts and Where to Find Them.

Gorillaz got hold of the immersive award by launching the first mixed reality album. A blend of real world, augmented reality, virtual reality and 360 environments, the app immersed fans into the intimate world of Murdoc, 2D, Russel and Noodle. Also on the music ground, Judedeck, which enables to create soundtrack for video, was considered the best startup of the year.

An independent panel of industry experts and leading brands chose the winners of this year BIMA awards, including CEO at CODE First Amali de Alwis, BBC Worldwide Global Director of Digital Marketing Anna Rafferty and Tech Evangelist and Microsoft UK David Coplin.

Bridget Beale, managing director of BIMA said the shortlistshowcases the power of digital to transform businesses and bottom lines.”

Our jury has selected game-changing work from all across the country – produced by agencies large and small, by in-house teams at brands and by tech startups,” she added.

BIMA groups Britain digital community and its mission is to drive innovation and excellence across the digital industry. The organization holds regular networking events throughout the year, where the industry meets and make connections. BIMA’s awards vehicles include the Hall of Fame, BIMA 100 and BIMA Advance Awards.

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“It’s not just about design, we are solving problems” http://www.topinteractiveagencies.com/digital/agency/profiles/its-not-just-about-design-we-are-solving-problems/ http://www.topinteractiveagencies.com/digital/agency/profiles/its-not-just-about-design-we-are-solving-problems/#comments Mon, 11 Sep 2017 15:58:04 +0000 http://www.topinteractiveagencies.com/?p=21590 Vancouver, Sep 11th, 2017

Rebecca Rochon and Alejandro Quinteros were able to combine their close friendship since college and their wide work experience by creating Pivot and Pilot, a digital agency from Vancouver that has been quickly growing over the past few years and is now considered one of the best in the city. TIA talked to Rebecca, Founder and Creative Director at Pivot and Pilot, to give us the inside track on the agency. ]]>
Vancouver, September 11th, 2017

Rebecca Rochon and Alejandro Quinteros were able to combine their close friendship since college and their wide work experience by creating Pivot and Pilot, a digital agency from Vancouver that has been quickly growing over the past few years and is now considered one of the best in the city.

The agency works with clients from Toronto and the United States and offers fully responsive, engaging, interactive and highly customized websites, logos, motion graphics and print collateral, combining Rochon’s background on animation and Quinteros’s on communication design.

From Vancouver, Rebecca Rochon, Founder and Creative Director at Pivot and Pilot, talks to TIA to give us the inside track on the agency.

We saw that Vancouver was going through incredible growths and we wanted to be a part of it. The business in the city were rapidly changing and people started to understand the importance of innovative design and branding,” she said, explaining the reason of starting the agency.

What are you passionate about and why did you choose to do what you do?

Good design is powerful. It’s the way of communicating ideas. We want to help our clients by identifying their key messages and positioning their brand. Our goal is to help business stand out. We see people trying to replicate the same look on their websites repeatedly. We want to push the boundaries and make things different. We want our clients to stand out. If you keep aiming towards the same standard, it just doesn’t work.

What was the driving force and inspiration behind creating Pivot and Pilot? Tell me its history

We saw that Vancouver was going through incredible growths and we wanted to be a part of it. The business in the city were rapidly changing and people started to understand the importance of innovative design and branding. Alejandro and I were in different jobs and we have been friends for a long time. We work very well together and we wanted to create something ourselves so to be in charge of what we do.

Tell us about your team!

We first saw the need of bringing inhouse developers into the team. We presented things to clients and realized we needed developers to create something different and new. We hired an inhouse developer straight from school and he is a very enthusiastic person. Another designer started a month ago and he was recommended to us. When we do our websites, we think about every aspect of them and the motion they should have. The user experience is key. We also work a lot on animation, probably because of my background.

How do you work out your design, taking into account your target audience or users?

We take into account all of those things. We try to go through a brand position session first. We want to understand the personality of our clients and get them to understand us as well. There’s so many ways to represent something visually depending of the client and the product. We need to know everything about the client from the beginning. We aim at different directions first and we later choose one. It’s a very collaborative process. Once the best option is selected, we create a logo option. But it’s not just a logo, it’s creating an entire brand.

Which are the most important web tools that you use?

Most our website are WordPress based. We use a combination of HTML and various codes to create our sites. We create costumed templates for the clients.

If you had to choose the three most successful projects you have worked on, which ones would they be?

We worked with a pop dance festival that had been going on for a while. They didn’t use digital marketing for their previous years. We ended up coming up for different strategies for them. We did a website to sell things through the site and we worked on mobility to increase sales. We came up with a strategy to get sponsorship that changed their whole business. Tickets and sales went really up because of what we did.

We worked with a small real estate agent. He had a website that was really stuck in the 90s. We came up with digital and printed marketing strategy. We are digital but we believe in the power of in person marketing as well. We developed a website with many animations that showed the process to buy a home, from meeting realtor to moving in with all the financial aspects. He now has one of the most frequented visited websites here.

We worked with a doctor who does medical esthetic. Many people are scared of the procedure and many doctors have the same type of websites. We used a deep dark navy blue so it feels an elite service. People felt safer because of that. We used more natural photos than the digitally altered ones. That really helped him. We organized the site more strategically. His business improved a lot.

Name a challenge your team is currently facing

We are doing fine with clients but at the beginning people would come to us and expect it to be very cheap. They didn’t understand what design is. It’s not just about design, we are solving problems. There’s a lot of time spent on educating clients. People might think that they can do them by themselves, using for example a cheap template. But they are missing the strategy part. It’s not just having a website with your contact information.

Any new projects or future plans for Pivot and Pilot?

We want to keep being a small boutique agency with six to ten employees. We want to focus on quality and not quantity. We are not jumping from trend to trend. We don’t pay attention to trends, we want to do what we think it’s unique for the client to make them stand out. We want to keep the quality high and we do costumed work. We would like to reach out to clients in Toronto in the future as well.

What do you like doing in your free time?

We don’t have much at the office but we like to go to the beach as we live in the West Coast. I like hiking as well and Alejandro loves drawing and singing.

Thanks Rebecca!

Learn more about Pivot and Pilot Creative

Follow Rebecca Rochon on social media:
Linkedin
Twitter

Follow Pivot and Pilot Creative on social media:
Linkedin
Twitter
Facebook
Instagram

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Reasons to be Creative celebrates 10th anniversary http://www.topinteractiveagencies.com/digital/agency/articles/reasons-to-be-creative-celebrates-10th-anniversary/ Thu, 07 Sep 2017 15:05:36 +0000 http://www.topinteractiveagencies.com/?p=21536 ]]> September 7th, 2017

Reasons to be Creative brought together more tan 900 people in Brighton, UK. Photo: Twitter

The best in art, design, code, & inspiration got together in Brighton, United Kingdom for the 10th anniversary of Reasons to be Creative, a fantastic three-day conference that sought to inspire and enlighten its more than 900 attendees.

Previously known as Flash on the Beach, Reasons to be Creative has been going on for 10 years in a row and it has been a massive hit. The festival takes place every first Monday, Tuesday and Wednesday of every September, giving the stage to the very best international creative and developer speakers, who inform, inspire and entertain.

As the digital world gets more multi-disciplined, Reasons was curated with that in mind, bringing content from many disciplines to give designers, coders, creatives, film makers, animators, installation builders, illustrators, artists and more the opportunity to see and hear new perspectives.

For the 10th year in a row, Reasons had a phenomenal line up of speakers. It was a great chance to see over the best minds in art, design and code, delivering three full days of awe-inspiring sessions. Recently awarded with Germany’s Design Award, Erik Spiekermann gave a session, as well as Noma Bar, who’s work was highlighted in Time Out London, BBC and Random House.
For those into typography, Elliot Jay Stocks, the former Creative Director of TypeKit, held a session, while for CSS lover Harry Roberts was at Reasons to tell more about his ubiquitous CSS grid systems. Anouk Wipprecht’s wearable tech and Zemer Peled amazing work were also highlighted in other sessions.

As every year, Reasons to be Creative was held in the fantastic city of Brighton. Situated on Britain’s south coast, Brighton has lots to offer: sea, (not that much sun), great social hang-outs (pubs!), plenty of great places to stay and eat. It has a ton of history, and also is home to one of Britain’s most thriving digital communities of coders and designers too.

The type of people who usually comes to Reasons are the ones who agonizes over the details, care about their craft, want to know what peers are creating, be aware of what the world’s best are up to and choosing to surround themselves with the best in design, code and inspiration. If that sounds like you, then you should attend next year’s event.

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How to bring wireframes to life http://www.topinteractiveagencies.com/digital/agency/profiles/how-to-bring-wireframes-to-life/ http://www.topinteractiveagencies.com/digital/agency/profiles/how-to-bring-wireframes-to-life/#comments Thu, 31 Aug 2017 17:45:28 +0000 http://www.topinteractiveagencies.com/?p=21432 Manhattan Beach, Aug 31st, 2017

Richard Chen, User Experience Strategist at Isadora, is a fervent believer that UX cannot be effective unless the unique factors that operate in the human mind are taken into account. He has recently finished his masters on Information Management Systems, User Experience Research from UC Berkeley’s School of Information. Now, working at Isadora he can put all of the tools on his skill set and dive right into practice.]]>
Manhattan Beach, August 31st, 2017

Los Angeles based agency Isadora’s mission is to change the way brands engage and connect with audiences, guided by human behavior and emerging technologies.

Founded in 2009 by web designer Isadora Marlow-Morgan, the digital agency provides transformational visual identity, enterprise web products and digital marketing for B2B and B2C enterprises. Isadora has crafted award winning digital experience for clients such as Dow Jones, News Corp, Belkin, McKinsey & Company and Logitech using progressive development and user-cantered design. 

Richard Chen, User Experience Strategist at Isadora, is a fervent believer that UX cannot be effective unless the unique factors that operate in the human mind are taken into account.

It all started with a simple fascination for the human brain,” recalls Richard “I took a Biology course in a community college near home during the summer before my junior year, and was instantly captivated with the mysteriousness of how the brain works. I quickly switched my major from computing and the arts to cognitive science the following year, and was introduced to human computer interaction“.

This was my foot into the world of user experience design. In graduate school, I worked on developing an app for depression and mental health that called on my UX research skill set.”

Richard has recently finished his masters on Information Management Systems, User Experience Research from UC Berkeley’s School of Information. Now, working at Isadora he can put all of the tools on his skill set and dive right into practice.

In your opinion, what ingredients are key to create a successful UX design?

There are many ingredients, but the most important ones are empathy and an open mind.

Empathy is a skill that allows you to visualize and feel other people’s experiences through their shoes. This was what drew me to the field of UX design in the first place.

As a cognitive science major with a deep curiosity for human psychology, I wanted to know how I could tap into other people’s minds and grapple with the emotions they felt.

An open mind is important because you learn early on that the nature of this field is iterative. There are so many elements dictating the direction of UX work, and there are always improvements that can be made. You can never allow yourself to become too attached to an idea.

Our founder and President Isadora Marlow-Morgan has over 15 years in the industry, her expertise provides tremendous insight is actively involved in the day-to-day and influences the creative direction of our strategic partner solutions.

Could you share what methodologies from the ones you use more often and which ones give you a greater insight?

I would say that for discovery and strategy, stakeholder interviews, sitemaps, and flowcharts are the most important methodologies for me.

Stakeholder interviews allow me to tap into the minds of our clients and their users; I get to hear about people’s pain points and struggles (as well as what they love) through their own words.

From there, sitemaps and flowchartsforce me to start thinking about the new web experience both (sitemap) and on a user-specific level (flowcharts). All three of these methodologies are crucial for setting up perhaps the most important things that I create as a UX strategist – wireframes.

How do you work out your design considering your target audience or users?

I draw from a toolkit of UX methodologies that serve to help me better understand our users’ pain points and struggles. Simply having the ability to empathize is not enough – our innate biases and assumptions are so deeply ingrained in us that they often dictate our thinking on a subconscious level.

These methodologies force me to step out of my own circle. As a project progresses, I often find myself reciting what I have learned from and about the user.

Another important thing I keep in mind always is that what our users want is not always necessarily what they need, and this means that each decision I make must undergo a deliberate thought process.

Which are the most important web tools that you use?

Sketch App, Word Doc, Asana, CloudApp, InVision, Skype

Can you tell us about a project you worked on (a case study) and that was especially successful?

We recently launched a new web experience for Barnum Financial Group, an industry leader in tailored financial services. With an influx of ‘one-size-fits-all’ financial applications, it was important that we focused on the personalized solutions and customer relationships provided by Barnum’s experts.

We asked ourselves why are people really looking for Financial Advisors? The answer was simple; to improve their financial health and way of life.

With this as our guiding directive we crafted an experience using a storytelling approach to speak to audiences on a personal level, that is both informative and relatable.

The homepage for example, is structured like a timeline with common life experience visuals and high value financial insights, ultimately guiding users to an interactive conversion form.

Throughout the services pages for instance, we introduce real life use cases and expert tips to further connect with visitors, trigger an emotional reaction, and compel them to convert.

Within three weeks of the new launch we saw an increase of over 30% in online conversion. We are continuing to monitor user interaction and enhance the experience to further drive conversion!

How do you imagine the UX concept to work in the future?

I do not have any prophetic foresight to share, but I do strongly believe that the concept of UX will continue to make its way into all domains of life.

I see the UX skill set as one that can be applicable anywhere. The beautiful thing about this field is that it can instantly – I mean instantly – bring value to any project, team, company, in any industry or field. I think people are starting to realize this more and more, so I can only imagine that there will be a greater proliferation of UX professionals in the future.

Name a challenge your team is currently facing.

We are currently working with a client whose primary audience are children and teenagers. Designing for this age group – as with any other age group – has its own unique factors that we must consistently place at the forefront of our thought processes.

With this client, we are also starting with mobile design, which has a different set of rules from desktop.

What piece of advice would you give a recent grad looking to work in digital marketing?

The fast-paced nature of this field can be daunting and overwhelming. Don’t fall into the trap of forcing yourself to learn as much as possible about everything only to realize that you don’t fully understand anything that you are doing.

You cannot rush UX work – you are responsible for establishing a strong foundation both individually and for the project(s) you work on, and this can only come from honouring and trusting the strategies you implement over time.

Are there online publications, professionals, industry leaders you follow?

Baymard Institute for e-commerce UX research, Nielsen Norman Group, UXmatters, uxdesign.cc, Usability Geek, to name a few.

Please list a few of your favourite digital brands:

Fitbit, Bose, Shazam, Vent, Yelp, Pandora, Spotify, Apple, amongst others.

What do you like doing in your free time?

I love working out and the natural high that it gives me. When I’m not in the gym, you can find me doing pull ups and push ups at any random location.

I am also in love with rap music. If it were not for UX, I would have taken a stab at becoming billboard hot 100 artists.

Thanks Richard!

By Geny Caloisi.
genyc@topinteractiveagencies.com

Learn more about Isadora

Follow Richard Chen on social media:
Linkedin

Follow Isadora on social media:
Linkedin
Twitter
Facebook
Instagram

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Twitter’s #Hashtag turns 10 years. What digital agencies said about it? http://www.topinteractiveagencies.com/digital/agency/articles/twitters-hashtag-turns-10-years-what-digital-agencies-said-about-it/ Wed, 23 Aug 2017 16:24:33 +0000 http://www.topinteractiveagencies.com/?p=21240 ]]> August 23rd, 2017

Ten years ago, Chris Messina used a symbol that changed social media. Almost created by accident, nowadays #hashtag is one of the symbols that digital agencies can’t live without using it.

On this day but in 2007, Chris Messina tweeted #barcamp, the very first time a hashtag was used. Today, the average of shared hashtags every day is 125 million only on Twitter.

Many agencies shared gifs, images and even drawings celebrating the anniversary. TIA did a review of the agencies that joined the celebration.
Take a look!

1. BWP Group took the time to create a human hashtag!

2. Intermarketing, we want to eat that cake!

https://twitter.com/Intermarketing/status/900358234841763841

3. Young&Rubicam, shared a funny gift.


4. UFOMAMMOOT, Happy Hashday sounds great!


5. Brand42, time really flies!
https://twitter.com/Brand_42/status/900327974175744001

]]> Key question on UX design: What can you strip away? http://www.topinteractiveagencies.com/digital/agency/profiles/key-question-on-ux-design-what-can-you-strip-away/ http://www.topinteractiveagencies.com/digital/agency/profiles/key-question-on-ux-design-what-can-you-strip-away/#comments Tue, 22 Aug 2017 18:07:10 +0000 http://www.topinteractiveagencies.com/?p=21161 New York, Aug 22nd, 2017

Sanborn is an interactive agency with offices in New York and Los Angeles. Sanborn produces digital campaigns and products focusing on web, mobile, video, content and experiential. Since it started in 2004 it has been an all-digital agency working with some of the leading brands in the world. Edith Levin, Creative Director, talks about UX and the best way to satisfy big demanding client. ]]>
New York, August 22nd, 2017

Sanborn is a 32-person interactive agency with offices in New York and Los Angeles. Sanborn produces digital campaigns and products focusing on web, mobile, video, content and experiential. Agility and innovation guide its work.

Since it started in 2004, Sanborn has been an all-digital agency working with some of the leading brands in the world, such as AEG, Estee Lauder, The New York Times and Wired magazine, to name but a few.

We talked with Edith Levin, Sanborn’s Creative Director about UX and the best way to satisfy big demanding clients. She started at the agency in 2012 as an Interaction Designer and worked her way up to the top.

Edith is a Yoga and Pilates practitioner, dog owner, Kombucha drinker and motorcycle rider, who was born into a very artistic family.

Both of my parents are artists, and I was taking classical drawing & painting classes since I was little,” says Edith and adds, “I went to Pratt Institute for Graphic Design, thinking I would be designing band t-shirts and posters. I took a few Flash classes my senior year and fell in love with interactive. I then landed an internship at the in-house digital department of Atlantic Records, which then turned into a full time position creating digital experiences for recording artists. I was very fortunate in that position to have had a few key mentors.

In your opinion, what ingredients are key to create a successful UX design?

The key ingredient is what probably anyone else will tell you – simplicity. I could plug a handful of quotes here in favour of keeping things simple, but I think it’s fairly evident that if you’re making it complicated for your user to get from point A to point B, they will eject themselves from your experience far quicker than you can believe they would. When approaching every part of your user flow, always think about the single simplest path forward, and then simplify it once more. Always ask yourself – what can I strip away?

What methodologies from the ones you use you use most often and which ones give you a greater insight?

We move really quickly at Sanborn, it’s what sets us aside from our competition. A lot of time we don’t have the benefit of doing the sort of usability testing that is performed at big corporation. We love to be scrappy, and do adhoc testing. To that end – rapid prototyping is our prime route, which we find to be extremely enlightening. We prototype often and iterate quickly. This means getting something clickable at the earliest stages, often as preliminary wireframes in InVision, and getting our peers and trusty cohorts to provide us with their feedback.

Can you give us some examples of your experience dealing with usability studies, eye-tracking study, field study, or focus groups?

One of the most memorable examples of focus groups for us has been for an interactive experience we created for young girls (ages 6 – 12) for the Girl Scouts, called ‘Be the Video Game Developer’. The experience was all about teaching (and empowering) young girls to code and make their own mini video game that they could then share with their friends. Throughout the process, we would gather young girls in the age group and watched them navigate the experience and take those learnings to then iterate and enhance. This step was crucial for us in getting to an end product that was user friendly for that very specific demographic. Needless to say – this was also very entertaining and rewarding for all of us!

Can you tell us about a project you worked on and that was especially successful?

The subscription video on demand platform Alpha, which we created for Legendary Entertainment, is one of the more recent products that everyone has felt really proud of. At the time that Legendary approached us with this concept over a year ago, we had already worked with them on their main .com, and had the benefit of having learned a lot about their audience. The goal was to provide this dedicated audience with even more exclusive and engaging content. Their two primary audience bases were from Nerdist and Geek & Sundry, which had their own demographics and behaviours. We were able to bring those users under one roof and create an experience that is engaging, interactive, social and unique. And then we did it all over again with a proprietary iPhone app.

Being that this was an established and dedicated audience, it was very important for us that we get feedback from the users and provide them with the kind of experience that was befitting to their expectations. Our metrics indicate that we have done them proud.

Suppose that a client is upset with a particular element of the design that you have done. They believe that you have not created what they asked for. How would you handle this?

In an agency setting, when you are dealing with many different clients at any given moment, a client objecting to some part of the design is not exactly rare. My first course of action is always to listen, and digest exactly what they are saying without any ego or judgement.

My next step is always to work with them to take one step back and establish what problem we are trying to solve for and what our ultimate collective goal is. I find that breaking the issue down to it’s absolute core, getting away from things like colour preference and the desire to make the logo bigger, resets the conversation. With the base problem/goal set – you can have a discussion about the various options for moving forward and iterating.

From my experience, when these conflicts occur, 9 times out of 10 we come out of it with something even better than what was originally presented. Collaboration with our clients is paramount to us.

How do you imagine the UX concept to work in the future?

I think that UX is going to be largely dictated by emerging technologies. The devices we are using are getting more intelligent and are more catered to personalizing your experience.

It’s hard to say how far this will take us, but I can see how more and more your behaviour on the web will be translating to how the information is being served up. I can see that technological advancement making for more organic and seamless experiences.

My only hope is that I’m long gone by the time we start creeping into that Black Mirror territory.

Name a challenge your team is currently facing

In our remote work structure, I always struggle with finding the best and most seamless ways for us to collaborate internally as a design team. When you don’t have the advantage of turning our screen to your fellow designer for feedback, you have to find creative ways of filling that void. We have a handful of great processes in place to keep us sharing our work, and getting feedback from our peers, but we could always be doing better.

What’s the story behind the agency’s name, Sanborn?

The story behind Sanborn has to do with repetitions of names. Two of the three founding partners share the last name, Sanborn. And two partners share the same first name Chris/Cris. So you can just ask for C(h)ris or Sanborn and someone will answer.

What piece of advice would you give a recent grad looking to work in digital marketing?

If we’re talking about someone going into the creative field, I would encourage them to experience all the various options, sooner rather than later. Work in-house at a large corporation, then work for a small agency, and simultaneously take on freelance work. Knowing all your options is so important when you get started, you may be surprised by where your preferences lie (I was). And of course work your tail off, and pay your dues.

Get your hands on everything. Learn the basics of what those around you do, it will make you a better partner and launch you past simply being a ‘creative’.

Are there online publications, professionals, industry leaders you follow?

InVision, Adobe, Product Hunt, Creative Mornings, Huge, Jessica Hische, Swiss Miss, The Dieline

Please list a few of your favourite digital brands:

Slack, Evernote, Sketch, InVision, Simple Bank, Venmo

Thanks Edith!

By Geny Caloisi.
genyc@topinteractiveagencies.com

Learn more about Sanborn

Follow Edith Levin on social media:
LinkedIn
Instagram

Follow Sanborn on social media:
Linkedin
Twitter
Facebook
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Digital culture innovations highlighted at Interactive Festival http://www.topinteractiveagencies.com/digital/agency/articles/digital-culture-innovations-highlighted-at-interactive-festival/ Fri, 18 Aug 2017 13:48:58 +0000 http://www.topinteractiveagencies.com/?p=21123 ]]> August 18th, 2017

Will we all be sitting in the cinema with a Virtual Reality glasses in the future? How do new digital technologies change our lives? These and many other questions about the topic of digital transformation were discussed in the fifth edition of the Interactive Festival in lectures, interactive panel discussions and workshops, which took place in Cologne, Germany.

Digital culture enthusiasts met industry leaders and experts to discuss the latest developments, divided in five thematic areas: Retail, Community, Media/VR, Sports and Growth. World-class speakers gave lectures such as SmartLab portfolio officer Jakob Luickhardt, professor Ruth Cremer, reporter Thomas Riedel, designer Niels Anhalt and business developer Florian Zuhlke.

In addition to international companies such as Adblock Plus showing their new developments and innovations, local Cologne companies such as Pirate Global, Day of Good Living and the app Fiete presented their concepts in the “Community” series, moderated by Anja Backhaus.

For example, the Fiete app introduces children to the digital world by the friendly and helpful sailor Fiete. The Cologne company Evrbit also introduced their software “VR Sync”: With the help of a Virtual Reality glasses you can visit sun-drenched coastal landscapes in California or see through the eyes of a ski jumper.

The event was held at the Chamber of Industry and Commerce (IHK) and was aimed at creative professionals from the digital and creative industries and all those interested. A special highlight for the visitors was the Virtual Reality Cinema, which features films using VR state of the art technology.

The idea for the festival was created in 2012/2013, when a variety of local creatives and creators realized that Cologne has great potential as a digital city – but not a sensible platform or event to present it. The first festival took place over a week in June 2013 and established an impressive format mix at quite different venues in the city center of Cologne.

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Aesthetics and empathy are two key elements of good UX design http://www.topinteractiveagencies.com/digital/agency/profiles/aesthetics-and-empathy-are-two-key-elements-of-good-ux-design/ http://www.topinteractiveagencies.com/digital/agency/profiles/aesthetics-and-empathy-are-two-key-elements-of-good-ux-design/#comments Thu, 17 Aug 2017 20:41:07 +0000 http://www.topinteractiveagencies.com/?p=21092 Vancouver, Aug 17th, 2017

Canadian agency Idea Rebel (IR) is approaching its 10th anniversary, and since its inception in 2008, it has had clear views about its core values and direction. IR is an environmentally sustainable company wiht a positive attitude that goes beyond UX developing and copy writing, taking time to admire nature, suf, taste good food and watch movies. ]]>
Vancouver, Aug 17th, 2017

Canadian agency Idea Rebel (IR) is approaching its 10th anniversary, and since its inception in 2008, it has had clear views about its core values and direction. IR is an environmentally sustainable company wiht a positive attitude that goes beyond UX developing and copy writing, taking time to admire nature, suf, taste good food and watch movies.

IR was co-founded by Jamie Garratt, Aimee Croteau and Neil Hayes. The three met while working at digital marketing agency Blast Radius and, when this one was bought by WPP Group plc, the saw the opportunity and took it, and they never looked back.

Today the company has offices in Vancouver, Toronto, Montreal and Santa Monica. It specialises in anything with pixels, a display and an interaction – from website design, eCommerce and app development to SEO, Social, VR and experiential campaigns. IR has been the agency of choice for brands like Converse, Keurig, Arc’teryx, WestJet and BMW. From time to time it tackles branding and traditional media projects but its focus is mainly digital.

We talk to Andrew Mowbray, IR Creative Director, who team joined IR in 2016. He started his career under the tutelage of John Gagné, then Creative Director at Proximity Canada.

“I cashed in a few favours and got to sit down with John. As luck would have it, this was just after the previous Jr. Designer had quit. John came pretty close to scaring me off with the horror stories of what they put that poor soul through, but it was this role that forced me to learn quickly in the company of some of the best in the industry. It also gifted me the opportunity to get a lot of good work under my belt pretty quickly. That was a decade ago.”

At work, Andrew powers on pushing the boundaries of the creative team. However, on his free time, he likes to travel, getting away from the screen to de-stress, while experiencing ‘something foreign and new.’

“Traveling is It’s always inspiring,” he says, “and it helps to contribute to my creative mindset. Even if it’s just a weekend road trip, it’s amazing what’s outside your work-home bubble. When I stay locally, I try to balance out my interests in movies (another great source of inspiration), Toronto restaurants and beer (yet another great source of inspiration) with keeping active – lots of bike rides and yoga.”

What does it take to be a Rebel?

‘Rebel’ is a pretty subjective term but in context to our shop, it means having conviction behind your ideas and the courage to execute them. We’re an eclectic group. Everyone on our team understands the value of self-management and ownership – no one’s here to hold your hand.

But there’s also the awareness that we’re a team, working in a silo-free environment to achieve great things – so expect answers to your questions, and help when you ask for it.

We’re small enough that the entrepreneurial attitude runs pretty deep but ultimately, it’s the level of emotional and functional intelligence that really makes someone a good fit for Idea Rebel.

What do you rebel against?

The creative team just had a lengthy discussion about this, in relation to some art we’re installing in our new Toronto space.

At IR, “rebel” isn’t defined by defiance or an anti-establishment attitude. It’s about nonconformity and fighting for what’s right. It’s a term that unites us in challenging the status quo and pushing our ideas (and the technology that supports them) to new levels.

It’s a philosophy that applies not only to the non-traditional, award winning stuff we do but also to the seemingly banal elements of a project – like convincing a client to change their approach to the UX of their cart experience.

In your opinion, what ingredients are key to create a successful UX design?

I believe that there are three key parts to UX success: User Understanding, Aesthetics & Empathy, and Testing.

User Understanding

It’s amazing how often designers and developers work in a bubble away from end consumers. You can’t create anything that’s tailored to your users if have no idea who they are.

Every project should start with data on the wins/losses of an existing product, the analytics of abandoned experiences and existing user flows. Then, getting to know who your users are – their goals and frustrations – and understanding as much about the purpose and context of their experience as possible.

Aesthetics & Empathy

Google and Apple have raised the bar for the level of design and polish that users (and clients) expect. While we can start with research, wireframes and user flows, good UX has to involve a deep understanding of how aesthetics impact experience – and from my experience, users abandon a poorly designed experience faster than one that’s aesthetically pleasing. It’s common sense!

Poor visual design is an eyesore that adds to user frustration. I like to group this idea with Empathy too, since so much of good design should translate into a happy experience for the user – one that’s easy and human. This means striving to reduce cognitive load and creating experiences that are approachable, intuitive and considerate – providing human-like interactions over cold, sterile or technical ones.

Testing

Testing doesn’t have to mean one-way mirrors and test subject eye-tracking. For IR, it’s often getting a quick, clickable prototype or series of sketches to test-drive on co-workers, friends, family, even clients!

Anyone who thinks a little differently from the team closest to the project can potentially provide invaluable feedback.

How do you work out your design, taking into account your target audience or users?

The process at IR for creating UX designs follows the three steps that I mentioned before. We perform research and discovery to understand our users, clients and competitors, making notes of key challenges/opportunities that might be solved in design, as well as the particular client’s business objectives and KPIs.

Next, we do rough personas and user flows where empathy comes into play. Personas get a bad wrap as nothing more than agency self-talk – which, while somewhat true, doesn’t diminish their value as a means of viewing alternative perspectives.

Then, we move into whiteboard sketches and wireframes – and the first cues of aesthetics appear. Quick wire sketches let us stress test ideas and make sure we’re creating flows and features that will work for our users. As things come together in sketches, we work on information architecture, content matrixes, feature lists and iterative mini-prototypes to validate and expand on our ideas.

Then comes the most exciting part of the process for me – moving from the initial wireframes and user flows into more polished designs high-fidelity wires or early designs, bringing it all to life in full colour and really getting a feel for how the end result will look and function. We have some amazingly talented designers and art directors with a great understanding of UI, UX and development. They’re an invaluable asset to the UX process.

Which are the most important web tools that you use?

Primarily, our UX team works with Sketch, Craft and Invision, although we’re not very silo’ed, so Photoshop invariably gets thrown in the mix too. Invision is great for in-office and on-the-street user testing.

When project timelines permit, we also use UserTesting.com to collect as much actual user data as possible – anything that will help the design process early rather than relying on post-launch optimisations.

Can you tell us about a project you worked on that was especially successful?

Our most successful project in recent memory was also one of our most challenging Working with Keurig, one of North America’s biggest coffee brands, we performed a UX overhaul of their Canadian digital property focusing on enhancement within a fully responsive design. That included improved user experience flows, new user-centric content and overall optimisation – all on an insanely tight timeline to deliver before their biggest sales season.

Keurig.ca experienced a 70% increase in traffic, with commercial transactions growing 60% but the biggest impact that the Keurig website conversion rate experienced was on mobile. On desktop and tablet, conversion rates increased a healthy 30% and 17% respectively but mobile conversion rates increased over 250%.

Essentially, mobile has become the primary platform for the initial browsing experience. The UX improvements we made through the quick refresh delivered incredible, tangible results for our client.

How do you imagine the UX concept to work in the future?

Recently, I’ve been exploring Zero UI and the idea of designing experiences for natural language and connectivity in a potentially screen-less way. As more connected devices and digital assistants come to market, UX strategy is going to move to accommodate that in new and exciting ways.

Name a challenge your team is currently facing

With the recent acquisition of new clients, our biggest challenge (one we’re lucky to have) is scaling up as a company. With corporate growth come new challenges in managing how our staff, processes and workflows grow, too.

Right now, Idea Rebel is working through the growing pains, realigning our leadership team to be able to coach the rest of the rebels into a very exciting time.

What piece of advice would you give a recent grad looking to work in digital marketing?

Check your attitude. Everyone starts at the bottom and you’ve got to do a lot of boring, frustrating work before getting that nugget that you can really succeed with. I had an ACD when I was starting out he said “you get two portfolio projects a year, at most, the rest keep the lights on.”

To be clear, I don’t want to perpetuate that stereotype of millennials and younger demographics being entitled, since this isn’t endemic to any particular age group –but I can’t stress enough how important it is to approach a career in this industry with humility, respect and a willingness to learn from whatever you’re thrown. That goes for most industries, in fact.

Are there online publications, professionals, industry leaders you follow?

Daily I’m checking out InVision Blog (which is a godsend), and Muzli turns every new tab in Chrome into a quick moment of inspiration and UX learning. I also follow Wired and Fast Company on most social networks to get quick tid-bits of tech news. Monthly, I read digital publications of Computer Arts and Esquire – to stay artistic and fashionable!

For artistic inspiration, I’m really into PichiAvo these days (Pichi & Avo are an amazing Spanish based artist duo creating some fantastic graffiti). They’re currently creating a lot of stuff that’s a really interesting fusion of classic art and contemporary urban art.

In terms of industry folks – art, design and UX – I’ll just name drop some people who pop up in my feeds: Ben Johnston, Nick Kumbari, AgenceMe, Sabrina Smelko, Jennet Liaw, Bethany Heck, Thomas Le Corre and of course Tobias van Schneider.

Please list a few of your favourite digital brands

There’s the clichés that I love: Google, Apple, Nike. You can’t really talk about success or inspiration in the digital space without mentioning them. Again, Invision deserve a nod for being well designed, constantly innovating and providing a great product and knowledgebase to their users and followers. Lastly, I’d say Dropbox is a great inspiration. It’s a wonderful service I use daily that has amazing UX, UI and even marketing and support collateral.

Thanks Andrew!

By Geny Caloisi.
genyc@topinteractiveagencies.com

Learn more about Idea Rebel

Follow Andrew Mowbray on social media:

LinkedIn

Follow Idea Rebel on social media:
Linkedin
Twitter: @idearebel
Facebook
Instagram: @idearebel

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How to change the world? Learning artificial intelligence http://www.topinteractiveagencies.com/digital/agency/articles/how-to-change-the-world-learning-artificial-intelligence/ Thu, 17 Aug 2017 18:17:01 +0000 http://www.topinteractiveagencies.com/?p=21062 ]]> August 17th, 2017

Artificial intelligence could be as important to transforming the economy as electricity was 100 years ago. But for that to happen, the world will need a huge new workforce of people trained in using AI.

That’s the vision of Andrew Ng, a founder of the Google Brain deep learning project, and former head of AI at Baidu who announced a set of five interconnected online courses on the subject.

Participants in the “Deep Learning Specialization,” available only through Coursera, will be steeped in neural networks, backpropagation, convolutional networks, recurrent networks, computer vision, natural language processing, and more. They’ll get hands-on experience using the technology in healthcare, visual object recognition, music generation, language understanding, and other applications.

Today, if you want to learn deep learning, there are lots of people searching online, reading [dozens of] research papers, reading blog posts, and watching YouTube videos,” Ng said. “I admire that, but I want to give people that want to break into AI a clear path of how to get there.

Students who enroll will also be able to participate in applied deep learning projects to address real-world problems in healthcare, music generation and language understanding. Some of the lectures will include interviews with deep learning developers. Three of the five courses are launching today.

Today, the major breakthroughs in the field are coming from the world’s largest tech companies, which have in-house AI departments and are investing significantly in the field. As Ng sees it, getting to an AI-powered economy is going to take the work of much more than any one, or even several companies. It’s going to take huge numbers of newly trained experts.

I hope we can build an AI-powered future that provides everyone affordable healthcare, accessible education, inexpensive and convenient transportation, and a chance for meaningful work for every man and woman,” Ng said in his announcement, which is the first from his newly created company, deeplearning.ai. “An AI-powered future that improves every person’s life.

Ng is aware that many people are still confused by AI, often getting bogged down in the different subspecialties, and lingo that can easily be misused. That’s led to popular projects like Andreessen Horowitz partner Frank Chen’s AI primers, which are 45-minute-long videos taking viewers through the basics of artificial intelligence.

Ng founded Coursera along with fellow Stanford computer science professor Daphne Koller. It offers a wide-ranging set of online classes geared toward giving anyone the ability to learn new technical specialties from top-tier educators without having to go to a major university. One of the first classes was in machine learning, and in the subsequent five years, Ng says, more than 1.5 million people have taken the course.

Ng’s new curriculum was built with the original Coursera machine learning course in mind. He had seen how graduates had done things like build a machine learning-powered coffee roaster, or helped a university figure out how to predict which students were most at risk of dropping out.

“The thing that gets me out of bed in the morning is building an AI-powered society,” Ng said. Obviously, he wants a whole lot of people to come along for the ride with him.

PH: Reuters

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Cherry Digital http://www.topinteractiveagencies.com/digital/agency/europe/cherry-digital/ Mon, 14 Aug 2017 16:10:16 +0000 http://www.topinteractiveagencies.com/?p=20967 We are a team of website designers, developers, search engine optimizers, user experience fanatics, which means you are always in safe hands. Everyday we try to push the boundaries of design, creativity and development using the latest technology with an]]> We are a team of website designers, developers, search engine optimizers, user experience fanatics, which means you are always in safe hands. Everyday we try to push the boundaries of design, creativity and development using the latest technology with an impeccable look to create products that link your company with your target audience.

Headquarters: Mihail Kogalniceanu 75, of. 4, Chisinau, Moldova

Tel: (+373) 022-997-736

Mail: info@Cherry.Agency

Staff: 21 – 100

Clients: Vitalie Burlacu, Vasabi, TokyoSushi


Web: https://cherrydigitalagency.com/

Social Media:
https://www.facebook.com/cherrydigitalagency/
https://twitter.com/agency_cherry
https://www.instagram.com/cherry_digital_agency/
https://plus.google.com/u/0/109076370370623612027

Services: Web Development, Web Design, Digital Marketing

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As technology changes, so does the digital landscape http://www.topinteractiveagencies.com/digital/agency/articles/as-technology-changes-so-does-the-digital-landscape/ Sun, 13 Aug 2017 17:21:30 +0000 http://www.topinteractiveagencies.com/?p=20992 ]]> August 11th, 2017

Digital technologies have changed the world and in a very little window of time, taking big steps towards the digital revolution over the last 20 years. Nevertheless, countries continue to move at different speed in the road to a digital planet and there are roadblocks on the journey that still are very resilient.

The World Economic Forum’s Digital Evolution Index was introduced in 2015 to trace the emergence of a digital planet and how physical interactions are being displaced by digitally mediated ones. Two years later, there are many hotspots around the world where these changes are happening rapidly and others where momentum has slowed.

There are now more mobile connections than people on the planet, and more people have access to a mobile phone than to a toilet. Cross-border flows of digitally transmitted data have grown manifold, accounting for more than one-third of the increase in global GDP in 2014, even as the free-flow of goods and services and cross-border capital have ebbed in the aftermath of the 2008 recession.

Apple, Alphabet, Microsoft, Amazon, and Facebook are now five most valuable companies in the world. The most valuable non-American company, 7th overall, was China’s e-commerce giant, Alibaba Group. With products that rely on network effects, these players enjoy economies of scale and dominant market share.

Automation, big data, and artificial intelligence enabled by the application of digital technologies could affect 50% of the world economy. There is both anticipation and apprehension about what lies on the other side of the threshold of the “second machine age.” More than 1 billion jobs and US$14.6 trillion in wages are automatable by today’s technology, which could open the door to new ways to harness human energy.

Politics, regulations, and levels of economic development now play a major role in shaping the digital industry and its market attractiveness. With the world’s largest internet user population – 721 million – China has a parallel digital market because so many of the major global players have no presence there. India, with its 462 million internet users, has a digital economy representing arguably the greatest market potential for global players

Retail e-commerce sales worldwide are expected to hit $4 trillion by 2020, about double of where it is now. A major hurdle is the continuing stickiness of cash, which has not been displaced by digital alternatives despite myriad options. In 2013 85% of the world’s transactions were in cash. France, Sweden, and Switzerland are among the least cash-reliant countries in the world.
The Digital Evolution Index also groups countries according to their progress on moving towards a more digital world. Singapore, the UK and New Zeland anre some of the countries that stand out because of their digital development level, while South Africa, Peru and Greece face significant challenges.

“We all know technology can do more to improve economies and make our lives better, but growth is only achievable if everyone has confidence in the developing ecosystem,” the authors say. “In our pursuit of a truly connected world, trust and security are critical to successful digital development.”

Photograph:Reuters

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Building Brand Loyalty Through Social Media http://www.topinteractiveagencies.com/digital/agency/profiles/building-brand-loyalty-through-social-media/ http://www.topinteractiveagencies.com/digital/agency/profiles/building-brand-loyalty-through-social-media/#comments Wed, 09 Aug 2017 18:21:07 +0000 http://www.topinteractiveagencies.com/?p=20877 Vancouver, Aug 9th, 2017

Described it self as the wheels turning behind the web. 6S Marketing specializes in connecting data and story telling, working in partnership with its clients. Based in Vancouver, Mitchell Fawcett, VP Partnerships and Social Strategy talks to TIA to give us the inside track on the agency.]]>
Vancouver, Aug 9th, 2017

Vancouver headquartered digital agency, 6S Marketing describes it self as the wheels turning behind the web. 6S Marketing specializes in connecting data and story telling, working in partnership with its clients.

Founded in 2000, the agency has physical offices in New York, Toronto, and Vancouver, and service clients in these cities and beyond.

Based in Vancouver, Mitchell Fawcett, VP Partnerships and Social Strategy talks to TIA to give us the inside track on the agency.

Now on his early 30s’, Mitchell was born and raised in Calgary. After finishing his college, he moved to Vancouver.

“Marketing has always appealed to my creative side,” Says Mitchell. “My career started in the hotel industry because I had a passion for travel. My dad got me into computers at a young age so I was naturally tech savvy. In hotels I was often called on for these skills to work on creative projects that involved web development or design.”

Mitchell joined 6S Marketing earlier this year after the agency acquired his social media company, Motive Communications.

“I started my own social media agency, Motive Communications in 2013,” comments Mitchell. “Then this year, 6S Marketing made the offer to acquire the company.”

When do you go to bed and when do you get up?

I am usually in bed at 10pm and up at 6am during the week. And for the sake of balance I’ll go to bed at 6am on the occasional Saturday.

What book or movie has had the greatest impact on you? Why?

I read Dale Carnegie’s How to Win Friends and Influence People when I was quite young. It really gave me a good understanding of how to communicate, and that shaped a lot of my philosophies in marketing.

Can you briefly explain your career path to date?

I was able to advance my career quite quickly at a young age by covering a series of maternity leave positions. Employers were willing to take a chance on someone less experienced when the stakes were lower with a one-year contract. I bounced around for a few years on those and found myself with a solid foundation of experience in my early twenties.

Then in 2013 I founded Motive Communications and earlier this year 6S Marketing offer to acquire the company, and me in the process.

What do you believe has been the key to your success thus far and at 6S Marketing in particular?

If I could attribute it to one key tactic, it’s that I’ve always gone a step ahead to do more than is asked of me. It’s early days in my new role here at 6S, but it’s a young company that values grit, so I know I can bring that to the table.

What is the best way to earn trust from customers

Trust is a long game, and it starts with building and maintaining a solid relationship. I’m also a believer that connecting outside of the boardroom is key to relationship building.

What role does VP Partnerships & Social Strategy play at 6S Marketing?

This role is all about focused and strategic growth. We’ve identified an opportunity to grow and scale our social media division. We have partnerships and pipelines to support this, and of course the backing and support of 6S’s co-founders Chris Breikss and John Blown.

What kinds of skills and qualities do you think you need to possess to be a community manager?

I’ve found that energy, enthusiasm, and personality really need to be present offline if you expect them to translate to online.

Which social media brand strategy has inspired you lately and why?

I’ll go out of my way to watch any and all of Lululemon’s Instagram Stories right now. They’re nailing it on that platform.

What does a great working environment look like for you?

I like the energy that comes from a good balance of hustle and fun.

Tell us one thing you love the most about your role and what don’t you like

I love the variety of working with so many different clients in an agency, but sometimes it’s a bit taxing on the brain.

Thanks Mitchell.

By Geny Caloisi.
genyc@topinteractiveagencies.com

Learn more about 6S Marketing

Follow Mitchell Fawcett on social media:
@mitchellfawcett
https://www.linkedin.com/in/mitchell-fawcett-9a877b15/

Follow 6S Marketing on social media:
https://www.facebook.com/6smarketing/
https://twitter.com/6s_Marketing
https://www.instagram.com/6s_marketing

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Enjoy Digital relaunches brand as revenues increase http://www.topinteractiveagencies.com/digital/agency/articles/enjoy-digital-relaunches-brand-revenues-increase/ http://www.topinteractiveagencies.com/digital/agency/articles/enjoy-digital-relaunches-brand-revenues-increase/#comments Fri, 04 Aug 2017 13:51:07 +0000 http://www.topinteractiveagencies.com/?p=20813 ]]> Enjoy Digital - from left to right Chris Jackson, Andy Hey and Jonathan FilewoodAs it enters into its tenth year, Leeds-based agency Enjoy Digital has relaunched its brand and said its revenues for the year to July 2017 reached £2.9 million – up 26% from the previous year, a result of a series of new business wins and an effort to expand and develop its service offering.

The relaunch “reflects the evolution of its integrated approach and a shift in market demand for a more agile and adaptive agency model,” according to the agency, which has provided fully integrated digital marketing and solutions development to clients across the UK since 2008 Enjoy Digital’s clients include Cox Automotive Group, Costcutter, Bank of Ireland and HESCO Bastion, operating internationally. It has 50 staff, including a mix of specialists across accounts, search, strategy, design and development.

Speaking about the agency’s plans, managing Director Jonathan Filewood commented: “The last 12 months have seen continued success for us, winning some fantastic new clients and attracting some of the best talent from across the region.”

“We truly understand the importance of continuing to evolve our service offering and I am absolutely thrilled to celebrate entering into our tenth year by repositioning the agency proposition and refreshing the brand,”
he added.

Enjoy Digital’s continued success can be attributed to its commitment to developing long-term client partnerships, built around its insight-driven philosophy. Among its last year achievements, the attainment of two information security accreditations, a larger client services team and a large investment on technology can be highlighted.

Enjoy Digital is an RAR recommended agency, Drum Digital Census Elite, BBC Digital Excellence finalist and Google Premier partner. It puts customer insight at the heart of multi-channel digital marketing campaigns, and prides itself on best in class technology integration.

Learn more about Enjoy Digital

PH: Enjoy Digital – from left to right Chris Jackson, Andy Hey and Jonathan Filewood

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Iconix joins forces with Avex on new projects http://www.topinteractiveagencies.com/digital/agency/articles/iconix-joins-forces-avex-projects/ http://www.topinteractiveagencies.com/digital/agency/articles/iconix-joins-forces-avex-projects/#comments Wed, 26 Jul 2017 16:58:18 +0000 http://www.topinteractiveagencies.com/?p=20780 ]]> In alliance with NYC digital agency Avex Designs, premier brand management company Iconix Brand Group (ICON) launched a new company website and also developed new platforms for many of its core brands such as PONY, Rocawear and Starter, showing an overall revitalized customer experience.

Iconix houses a large portfolio of industries including fashion, sports, entertainment, and home. The company specializes in marketing, merchandising, and licensing, having 1,100 licenses that sell a cross various distribution channels. Their brands range from mass tier to luxury, as well as other media outlets.

Avex helped Iconix create a platform to showcase its grand family of fashion, home and technology brands on their new responsive company website, experimenting with modern and user friendly designs. It’s a new immersive digital experience, helping Iconix connect with their target audience.

As part of their partnership, Avex has also worked on the needs of some of Iconix’s core brands, such as Starter, which needed a new design for Black Label and Active, two of its brands. The new Starter website com tells the story of the brand though parallax scrolling, full width imagery, and custom typography. It’s a fully responsive mobile platform.

In the case of Pony, Avex worked with the men’s sneaker brand to to develop a digital conversion platform in the form of a magento eCommerce website. Avex shifted the focus to user experience, design, and a new backend system. Once launched, there was a drastic increase in online sales and traffic, giving users control over their shopping experience.

A new minimal responsive website was designed for the men’s company brand Artful Dodger, using a mobile first approach. The goal was to increase brand awareness so Avex focused on high resolution, full width photographs to help tell the brands story and showcase the new collection. Similar was the case of Waverly, a home lifestyle brand that needed a website to exhibit their products and developed a product finder through Avex, and of the apparel brand Rocawear, which relaunched its main website with the help of Avex and started and online publication.

“The partnership between Iconix Brand Group and Avex offers endless possibilities and working together allows for successful collaboration between strategic business and design, highlighting the importance of user friendly, intuitive design,” representatives from Iconix and Avex highlighted.

About Avex Designs, LLC: Avex is a Creative Digital Agency in New York City that partners with brands, agencies and start-ups to create engaging experiences. From strategy and consulting to design and development, we’re more than just an agency. We’re your next digital partner.

About Iconix Brand Group: Iconix Brand Group (ICON) is the world’s premier brand management company and owner of a diversified portfolio of strong global consumer brands across fashion, sports, entertainment, and home. Iconix specializes in marketing, merchandising and licensing its brand portfolio and has over 1,100 licenses with leading retailers and manufacturers worldwide that sell across various distribution channels from the mass tier to the luxury market, as well as through various media outlets.

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SAScon: Social media at its best http://www.topinteractiveagencies.com/digital/agency/articles/sascon-social-media-at-its-best/ Tue, 25 Jul 2017 16:20:24 +0000 http://www.topinteractiveagencies.com/?p=20746 ]]> Conference-SAScon-Manchester-TIA

Hundreds gathered in Manchester’s Contact Theatre for the launch of a new edition of SAScon, one of the United Kingdom’s finest Search, Analytics and Social Media Conferences organized by a variety of Manchester SEO agencies.

The conference attracted a wide range of digital and communications professionals including representatives from the public, private and not for profit sector, with the aim of educating, sharing best practices, inspiring and enthusing. It showcased the latest thinking and technologies in digital marketing.

Speakers included many of the world’s experts in search engine optimization (SEO), analytics and social media marketing. SAScon also featured a number of social and networking opportunities such as the Candidate Social, a social event at the Roxy Ballroom to unwind and have some fun after days of learning. It was a great opportunity to network with the speakers and other delegates.

Facebook partner manager Ben O’Sullivan focused on capturing attention in the mobile world, while TBC Global founder Jon Burkhart chose to discuss how to get customers to incessantly crave your attention. Other speakers included BANC SEO director Charlie Whitworth, KOOZAI strategy director Sam Noble, KAIZEN managing director Pete Cambell and MEDIACOM head of emerging digital actication Renne Mellow.

“This year, the keynote speakers were a mix of UK and US based experts and their diverse range of expertise and experience promises to make for some very interesting discussions,” said Richard Gregory, one of SAScon’s founders. “Speakers ensured the event was full of search, analytics and social media insight and intrigue.”

Although SAScon started off seven years ago as a conference which attracted mostly SEOs and was quite techy, it now attracts delegates from the whole of the digital marketing industry. It was set up on a non-for-profit basis by industry professionals such as Manchester Digital and SEMPO so to bring a quality event to Manchester.

PH: SAScon

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The world of virtual reality joined forces at VRLO http://www.topinteractiveagencies.com/digital/agency/articles/the-world-of-virtual-reality-joined-forces-at-vrlo/ Fri, 21 Jul 2017 17:09:07 +0000 http://www.topinteractiveagencies.com/?p=20718 ]]> virtual-reality-tia-rewind

More than 800 members of the virtual reality community got together in London for a new and so far the biggest VRLO event, a regular and extremely popular hands-on social gathering for professionals who are curious to see what impact virtual reality and applications will have on every aspect of our lives.

Among the highlights of the event, VRLO offered a great line-up of content and tech including Madam Butterfly and The Magic Flute reimagined for VR; a Red Bull Air Race MR experience on HoloLens; a broadcast quality 360° live stream; a VR app for CPR training; a virtual safari and some of the latest 360° video content of a giant cylinder.

One of the most celebrated content was also an online and open-source map that features all augmented and virtual reality companies in the United Kingdom, done jointly with PWC, Digital Catapult and Immerse. There are 463 companies, half located in the London area, according to the map.

Instead of having talks from industry leaders, the organizers decided to carry out roundtable discussions hosted by them, giving the participants the opportunity to join the session. “Will AR kill by VR” by Rewind director Greg Furber, “Is VR a political and ethical minefield” by Wired editor Rowland Manthorpe and “How can VR improve our working lives” by Byron Bay film festival director J’aimee Skippon-Volke were some of the discussions.

The five finalists of the Community Competition, a contest to find awesome VR demos from indie developers, also participated in the event. Hundreds replied to the contest call but only five were chosen by a jury, featuring a really diverse range of content – from a recreation of a historical building to a game where you play an elephant and catch donuts on your trunk.

The first VRLO event launched in 2015 by the digital agency REWIND, which wanted to create a premium tech event centered around virtual reality; one that could bring together developers, creators, investors and enthusiasts to talk, share and test some of the most cutting edge products in the industry.

Since then, it has only grown, offering its attendees a first class ticket into the world of virtual reality. It’s a community that continues to blossom, with industries that have grown up around it and start to bloom too.

“The industry is moving so fast that we’re able to have different exhibitors each time, which keeps the event feeling fresh, current and exciting. HMDs, peripherals and new software advances, we’re able to bring them to the people before they’ve even touched the shelves,” said Sol Rogers, managing director and founder of REWIND.

PH: Rewind

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Tech Open Air: Bringing everyone together in Berlin http://www.topinteractiveagencies.com/digital/agency/articles/tech-open-air-bringing-berlin/ Thu, 20 Jul 2017 16:24:14 +0000 http://www.topinteractiveagencies.com/?p=20662 ]]> berlin-tech-open-air-tia

For the sixth time now, the national and international startup and tech world met at the unique Funkhaus Berlin on the Spree banks for Tech Open Air (TOA). The festival united the most diverse branches of technology, music, art and science and promoted exchange and collaboration beyond the scene.

TOA entered its largest edition to date with four days, more than 200 speakers, 200 satellite events and 20.000 participants. Satellite events took place simultaneously, hosted and organized throughout the city by national and international corporations, startups and scientific institutions, among others.

“We have certainly taken one of our biggest development leaps forward with TOA this year which is not least thanks to our World Tour stops in L.A., Tokyo and Austin”, stated TOA founder Niko Woischnik. “I am very happy to say that our Berlin edition in 2017 didn’t lag behind in diversity and internationality among speakers and participants”.

Besides the outdoor area as well as the halls where panels, keynotes and workshops took place, TOA introduced The Haus of Tech – a 3.000sqm exhibition space located in a former industrial warehouse divided into five theme areas focusing on AR/VR Entertainment, Mobility, Energy/Cleantech, Life Sciences/Social Impact, Data Infrastructure and Fintech. The clear focus of this: B2B Matchmaking.

Google cofounder Sergey Brin secretly attended TOA and listened to a talk given by ClearAccessIP founder and CEO Nicole Shanahan. Brin also spoke on one of the conference’s smaller stages, taking part in an AMA (Ask Me Anything) session that was attended by 20 people who happened to be around by chance.

But he wasn’t the only one big name to be there. NASA Image Coordinator Rebeca Roth, Kilele Global founder Yaël Eisenstat, artist Richie Hawtin, Germany’s former Vice-Chancellor Phillip Rosler, Soundcloud CEO Alex Ljung, Babbel founder Markus Witte, Shazam CTO Richard Sharp, Quora CEO Adam D’Angelo and WeTransfer President Damian Bradfield also attended.

The festival is significantly based on collaboration and puts emphasis upon the exchange of knowledge between technology entrepreneurs of all levels, from small start-ups to companies of a more established stance. For the less tech-savvy attendees, the chance to try out some of the latest VR hardware was one of the experiences available.

TOA represents Berlin’s uniqueness and contributed to the success and development of the city’s tech and startup ecosystem. Within the past five years, the festival grew from being a crowdfunded festival to international grandeur. For its first investment round, it managed to win over big names like the founders of SoundCloud, Native Instruments, Hello Fresh, Zalando, OneFootball or Berlin startup veterans like Christophe Maire (Atlantic Labs) and Project A.

PH: TOA

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