Page not found – Top Interactive Agencies / Best Digital Agencies http://www.topinteractiveagencies.com A complete online directory of digital agencies, interactive firms and a channel for news, portfolio cases and profiles. Fri, 21 Jul 2017 13:41:09 +0000 en-GB hourly 1 Blue Fountain Media http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/blue-fountain-media/ http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/blue-fountain-media/#comments Tue, 27 Jan 2015 12:00:44 +0000 http://www.topinteractiveagencies.com/?p=5199 We’re a full service digital agency that grows brands online. From digital strategy to custom web designs, mobile apps and digital marketing, we create digital experiences to increase engagements and brand loyalty.

Web: www.bluefountainmedia.com

Headquarters: 102 Madison Ave, 2nd Floor, NY]]> We’re a full service digital agency that grows brands online. From digital strategy to custom web designs, mobile apps and digital marketing, we create digital experiences to increase engagements and brand loyalty.

Web: www.bluefountainmedia.com

Headquarters: 102 Madison Ave, 2nd Floor, NY 10016 United States

Phone: 1-212-260-1978

Staff: 200+

Clients: Procter & Gamble, National Football League, HarperCollins, Canon, Oppenheimer Funds, NASA, European Delegation to the United States

Case studies: http://www.bluefountainmedia.com/case-studies

Services: Website Design, Development Services, Online Marketing, E-commerce, Mobile Development, Logo Design, Video Production & Animations, Print Design, Copywriting, Proactive Website Support.

Blue-Fountain-Media-Digital-Agency-700x349

About: Blue Fountain Media is a full service digital agency that specializes in creative campaigns, website design, mobile app development, and online marketing. Our clients range from fortune 1000 companies to innovative startups. Blue Fountain Media has been listed on INC’s fastest growing companies for the past three years in a row, has won dozens of industry awards, and had has reoccurring features in major publications including The New York Times and The Washington Post. Blue Fountain Media is also an industry leader in the digital landscape.

Social Media:
http://www.facebook.com/BFMweb
http://www.twitter.com/BFMweb
https://www.linkedin.com/company/blue-fountain-media

Mail: info@bluefountainmedia.com

Contact Name: Brian Byer
bbyer@bluefountainmedia.com

Articles and profiles:
Gabriel Shaoolian, Blue Fountain Media Founder & CEO:
BFM on the art of ‘social business’
“Meet Blue Fountain Media CEO and founder”

Samantha Lambert, Blue Fountain Media Director of Human Resources:
“How to create a thriving culture for your agency”

Tatyana Khamdamova, Blue Fountain Media Design Director:
“Tatyana Khamdamova, the woman who took a risk for creativity”

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Ruckus http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/ruckus-marketing/ http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/ruckus-marketing/#comments Tue, 09 Sep 2014 13:06:35 +0000 http://www.topinteractiveagencies.com/?p=12930 Ruckus is a full-service agency that powers game-changing companies and global influencers. Our core strategic engagements in branding, platform design, and campaigns consistently drive greater consumer action and awareness. Boasting a track record that can speak for itself, Ruckus has]]> Ruckus is a full-service agency that powers game-changing companies and global influencers. Our core strategic engagements in branding, platform design, and campaigns consistently drive greater consumer action and awareness. Boasting a track record that can speak for itself, Ruckus has successfully completed hundreds of projects and been featured on prominent media outlets such as ABC, CNN, CBS, Adweek, The Wall Street Journal, and more. Whether you’re just starting out or evolving your brand, Ruckus will help you grow.

Headquarters: 261 West 35th Street, 10th floor, NY 10001, New York, USA

Tel: 646-846-8518

Clients: HSBC, Sport Honda, Selvera, Stays in Vegas, American Heart Association, Westville Restaurants, Owl Computing Technologies, Blue Cherry, The Venetian, The Artezen, JMF

Ruckus Marketing - Digital - Agency - USA

Web: http://www.ruckusmarketing.com/

Social Media:
https://www.facebook.com/ruckusmarketing
https://twitter.com/ruckusmarketing

Services: Web Design, Marketing, Advertising, Branding, Consulting, Packaging, Graphic Design, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Management Systems (CMS), eCommerce, Media Buying, Social Media, Logo Design, Mobile Apps, Startups, Accelerator

Articles and profiles:
Josh Wood, Ruckus FOUNDER & CEO:
“A Digital Agency Dedicated to Measurable Results”

“Riding the creative storm with Ruckus”

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Maxburst http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/maxburst/ Sun, 13 Jul 2014 21:43:32 +0000 http://www.topinteractiveagencies.com/?p=7606 Top rated digital agency focused on creative and results driven solutions. Whether it’s to increase profits, provide support, sell products or promote your brand, allow our web design services to bring your company front and center. Established in 2003, our]]> Top rated digital agency focused on creative and results driven solutions. Whether it’s to increase profits, provide support, sell products or promote your brand, allow our web design services to bring your company front and center. Established in 2003, our web design services have a proven track record of what it takes to have a successful website. Our firm shines when it comes to conceptualizing inspired and inventive online business models, brand friendly websites, powerful direct response tactics, and ingenious marketing strategies that create hyper-growth for our clients.

Headquaters: 565 Broadhollow Rd., Suite 12E, Farmingdale, NY 11735, United States

Tel: 631-293-9100

Mail: design@maxburst.com

Staff: 21 – 50

Clients: Couristan, Garage Tek, Boces, Touro College, JetBlue, Canon USA, Tamron

MAXBURST Best Digital Agencies New York

Web: http://www.maxburst.com

Social Media:
https://www.facebook.com/maxburst/
https://twitter.com/maxburst/

Services:  Web Design,  Web Development, Branding, App Development, Search Engine Marketing, Social Media, Marketing, Email Marketing

Profiles and Articles:

Andrew Ruditser, Co-Founder & Lead Technology Coordinator at Maxburst:
“I believe that one sure way to find out if you are leading well is to leave behind those that you have been leading.”

Donny Escolastico, Co-Founder at Maxburst:
“We help brands discover what stories they are trying to tell and what identity they would like to build.”

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Fantasy http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/fi-fantasy-interactive/ http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/fi-fantasy-interactive/#respond Sat, 31 May 2014 21:13:56 +0000 http://www.topinteractiveagencies.com/?p=95

They (fantasy.co) have been sought out by major brands from Twitter to Facebook and since 1999 have picked up a]]> Based in San Francisco and New York, Fantasy is regarded as the absolute premium UX / UI partner.

fantasy

They (fantasy.co) have been sought out by major brands from Twitter to Facebook and since 1999 have picked up a fan following for there pioneering achievements and award winning UX and UI.

Receiving thousands of applicants a year, the small but elite agency get’s to pick their clients, choosing them with a focus on quality and projects that are intent on pioneering according to David Martin, their founder & CEO.

Most recently Fantasy has been blazing the trails with their famous “What if?” concept work which looks at solving user experience problems in major verticals from travel to healthcare.

Major redesigns for USA Today, Sports Illustrated, Met Museum and Balenciaga have long been a trademark for their service offerings. However most recently Fantasy has been engaging in product design for 23andMe, Twitter, Huawei and Rokid.

http://fantasy.co
http://dribbble.com/fantasy
interact@fantasy.co

Services: Strategy, UX, UI for product, web and app.

Articles and Profiles:
David Martin, Founder and CEO at Fantasy:
“Fantasy answers design ‘what if’”

Madeleine DiBiasi, Senior Producer at Fantasy:
“From China to Fantasy, empowering dreams”

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Inovat http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/inovat/ http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/inovat/#comments Thu, 10 Apr 2014 18:25:24 +0000 http://www.topinteractiveagencies.com/?p=7298 We’re Inovāt, a small and mighty digital agency.™ We help courageous brands take on colossal challenges and competitors by treating them less like clients and more like partners.

New York Headquarters:  106 W 32nd Street, 2nd Floor, New York, NY 10001

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We’re Inovāt, a small and mighty digital agency.™ We help courageous brands take on colossal challenges and competitors by treating them less like clients and more like partners.

New York Headquarters:  106 W 32nd Street, 2nd Floor, New York, NY 10001

Elizabethtown Offices:  307 W High Street, Elizabethtown, PA 17022

Phone: 646-880-3632

Email Address: hello@inovat.com

Staff: 8 – 20

Clients: AARP, Plain & Fancy, Zippy Shell, Ferrari.

Inovat-United States-Digital-Agencies

Web: www.inovat.com

Social Media: https://twitter.com/inovat

Services: Research, Digital Strategy & Innovation, Brand Strategy, Digital Marketing Strategy, Content Strategy, Consulting, Digital Marketing, Advertising Campaigns, Content Marketing, Search Engine Optimization, Social Media Marketing, Marketing Automation, Analytics & Reporting, Branding, Creative Direction, User Experience Design, Interface Design, Mobile Application Design, Print & Packaging Design, Responsive Websites, Web Applications, Content Management Systems, Ecommerce, Customer Relationship Management Systems, Mobile Applications

Articles and profiles: 
Doug Logan, Founder and President:
“We treat clients more like partners”

Joshua Buckwalter, Creative Director:
“Meet the Small and Mighty Agency that is Inovāt”

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Isadora Agency http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/isadora-agency/ Thu, 10 Apr 2014 18:21:08 +0000 http://www.topinteractiveagencies.com/?p=20234 At Isadora we are changing the way brands engage and connect with audiences. Our award winning digital agency provides transformational visual identity, web products and digital marketing services that drive long-term results. From brand strategy to high-end development and everything]]> At Isadora we are changing the way brands engage and connect with audiences. Our award winning digital agency provides transformational visual identity, web products and digital marketing services that drive long-term results. From brand strategy to high-end development and everything in between. Our strategic solutions connect both B2B & B2C market leaders with customers like never before.

Headquarters: 1600 Rosecrans Avenue, Manhattan Beach CA, Manhattan Beach, United States.

Phone: 3105604675

Staff: 21 – 100

Clients: News Corp, Belkin International, Steve Madden, McKinsey and Company, Mass Mutual, Logitech

Isadora - California - Agency - Digital

Contact Name: Alex Mathias

Contact Email: alex@isadoradigitalagency.com

Web:  
isadoradigitalagency.com

Social Media:
https://www.instagram.com/isadoraagency/
https://twitter.com/IsadoraDesign
https://www.instagram.com/isadoradesignagency/
https://www.linkedin.com/company/isadora-design

Services: Brand Strategy, Enterprise Websites, Website Audit, Front-End / Back-End Development, Photography, User Experience + User Flow + Web Design, Corporate Identity, eCommerce, Responsive, Custom Videos, Content creation, Social Media marketing, Search engine marketing, Ongoing Support.

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Crafted http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/crafted/ http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/crafted/#comments Sun, 09 Mar 2014 16:25:01 +0000 http://www.topinteractiveagencies.com/?p=6435 Crafted is a full service digital creative studio located in New York City. We are big thinkers with a passion for creating beautifully crafted digital experiences.

Headquarters: 205 East 42nd Street, 17th Floor • Suite 30 – New York, NY 10016]]> Crafted is a full service digital creative studio located in New York City. We are big thinkers with a passion for creating beautifully crafted digital experiences.

Headquarters: 205 East 42nd Street, 17th Floor • Suite 30 – New York, NY 10016 – United States

Phone: + 1 (844) 4-CRAFTED

Email: hello@craftedny.com

Clients: AppleInsider, Armani, Bloomberg, BMW, Banana Republic, New York Times, NBA, Tishman Speyer.

Crafted HP

Web: http://www.craftedny.com

Social Media:
https://www.facebook.com/craftednyc
https://twitter.com/craftedny

Services: Design, Branding, Mobile Web & App Development, Web Design & Development, Content Development, Search Engine Marketing, Search Engine Optimization, Email Marketing.

Our Work:  http://www.craftedny.com/our_work.php

Opinion and PR: “How to be founders and leading a team in a New York’s digital agency”

Articles and profiles:
Greg Valvano, Crafted FOUNDER & CREATIVE DIRECTOR:
“We pride ourselves on artistic integrity in everything we create”

Peter Mendez and Greg Valvano, Crafted FOUNDERS:
“How to be founders and leading a team in a New York’s digital agency”

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Creuna http://www.topinteractiveagencies.com/digital/agency/europe/creuna/ Sun, 09 Mar 2014 14:25:39 +0000 http://www.topinteractiveagencies.com/?p=4715 Creuna helps clients build brands, grow business and harness change in the connected world. We are the largest digital agency in The Nordic Region. We are a leading Nordic agency with more than 340 visionary professionals in Sweden, Denmark, Norway and Finland.]]> Creuna helps clients build brands, grow business and harness change in the connected world. We are the largest digital agency in The Nordic Region. We are a leading Nordic agency with more than 340 visionary professionals in Sweden, Denmark, Norway and Finland. Every day we develop unique digital products and services creating good user experiences and delivering real value to our clients. Our areas of expertise range from analytics, strategy, idea and concept, to design and technical implementation as well as the ongoing improvement of our client solutions. We solve challenges in sales, marketing, branding and communication. And we create the digital solutions that make it easier for our clients to collaborate, produce and deliver, with optimal use of resources.

Headquarters: Hammerensgade 4 Copenhagen, DK-1267 Denmark
+ Offices in AarhusHelsinki, Helsingborg, Stockholm, Oslo, Stavanger, and Gothenburg

Tel: +45 70 20 00 42

Mail: info@creuna.dk

Clients: Alecta, Arla, Assa Abloy, AstraZeneca, DSB, Fiskars, FLSmidth, IKEA, JOTUL, Libero, Libresse, METRO, Nasdaq OMX, Nobia, Nordea, Post, Q8, REC, ROCKWOOL, SanofiAventis, Sweco, Telenor, TeliaSonera, Tetra Pak, TINE, Tropicana, VELUX, Vestas, WIDEX

Creuna - Denmark - Digital - Agency

Website: http://www.creuna.com

Social Media:
https://da-dk.facebook.com/CreunaDanmark
https://twitter.com/creuna_dk

Services: Business development, Product development, Marketing and sales, Process optimization

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AVEX http://www.topinteractiveagencies.com/digital/agency/north-america/united-states/avex/ Fri, 31 Jan 2014 17:36:30 +0000 http://www.topinteractiveagencies.com/?p=20692 We’re a New York Digital Agency, specializing in web design and development. Founded in 2013, Avex was born by the desire to create beautiful and immersive digital experiences for brands and businesses of all sizes.

Web: www.avexdesigns.com

Headquarters: 175 Varick Street]]> We’re a New York Digital Agency, specializing in web design and development. Founded in 2013, Avex was born by the desire to create beautiful and immersive digital experiences for brands and businesses of all sizes.

Web: www.avexdesigns.com

Headquarters: 175 Varick Street – 4th Floor, New York, NY 10014, United States

Phone: 1-646-982-1574

Staff: 10+

Clients: HBO, Cantor Fitzgerald, Data Hug, Kith, HAVAS, JWT, Starter, Pony, Icoix, Stony Brook University, USA Network, Google.

Services: E-commerce, Website Development, Web Design, Digital Marketing, Content Creation and Branding.

AVEX -Digital Agency- NYC

About:
Avex is a boutique digital creative agency in New York City. Small by design, Avex can quickly scale up depending on the size and needs of your project. With offices located in the WeWork building on Varick Street in NYC, Avex was built on the foundation of cutting edge technology and user-first design.

Avex believes in a strong partnership with our clients, which helps us truly understand your business, audience & goals. We strive to provide the best possible solutions for each challenge, pushing the boundaries of technology and user experience.

Social Media:

https://twitter.com/avexdesign/
https://instagram.com/avexdesigns
https://www.facebook.com/avexnyc
https://www.linkedin.com/company/blue-fountain-media

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Tech Open Air: Bringing everyone together in Berlin http://www.topinteractiveagencies.com/digital/agency/articles/tech-open-air-bringing-berlin/ Thu, 20 Jul 2017 16:24:14 +0000 http://www.topinteractiveagencies.com/?p=20662 ]]> berlin-tech-open-air-tia

For the sixth time now, the national and international startup and tech world met at the unique Funkhaus Berlin on the Spree banks for Tech Open Air (TOA). The festival united the most diverse branches of technology, music, art and science and promoted exchange and collaboration beyond the scene.

TOA entered its largest edition to date with four days, more than 200 speakers, 200 satellite events and 20.000 participants. Satellite events took place simultaneously, hosted and organized throughout the city by national and international corporations, startups and scientific institutions, among others.

“We have certainly taken one of our biggest development leaps forward with TOA this year which is not least thanks to our World Tour stops in L.A., Tokyo and Austin”, stated TOA founder Niko Woischnik. “I am very happy to say that our Berlin edition in 2017 didn’t lag behind in diversity and internationality among speakers and participants”.

Besides the outdoor area as well as the halls where panels, keynotes and workshops took place, TOA introduced The Haus of Tech – a 3.000sqm exhibition space located in a former industrial warehouse divided into five theme areas focusing on AR/VR Entertainment, Mobility, Energy/Cleantech, Life Sciences/Social Impact, Data Infrastructure and Fintech. The clear focus of this: B2B Matchmaking.

Google cofounder Sergey Brin secretly attended TOA and listened to a talk given by ClearAccessIP founder and CEO Nicole Shanahan. Brin also spoke on one of the conference’s smaller stages, taking part in an AMA (Ask Me Anything) session that was attended by 20 people who happened to be around by chance.

But he wasn’t the only one big name to be there. NASA Image Coordinator Rebeca Roth, Kilele Global founder Yaël Eisenstat, artist Richie Hawtin, Germany’s former Vice-Chancellor Phillip Rosler, Soundcloud CEO Alex Ljung, Babbel founder Markus Witte, Shazam CTO Richard Sharp, Quora CEO Adam D’Angelo and WeTransfer President Damian Bradfield also attended.

The festival is significantly based on collaboration and puts emphasis upon the exchange of knowledge between technology entrepreneurs of all levels, from small start-ups to companies of a more established stance. For the less tech-savvy attendees, the chance to try out some of the latest VR hardware was one of the experiences available.

TOA represents Berlin’s uniqueness and contributed to the success and development of the city’s tech and startup ecosystem. Within the past five years, the festival grew from being a crowdfunded festival to international grandeur. For its first investment round, it managed to win over big names like the founders of SoundCloud, Native Instruments, Hello Fresh, Zalando, OneFootball or Berlin startup veterans like Christophe Maire (Atlantic Labs) and Project A.

PH: TOA

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Making a digital splash with Whello http://www.topinteractiveagencies.com/digital/agency/profiles/making-a-digital-splash-with-whello/ Tue, 18 Jul 2017 20:54:05 +0000 http://www.topinteractiveagencies.com/?p=20601 Amsterdam, July 18th, 2017

About five years ago, in 2012, a digital agency emerged from the waters of the canals in Amsterdam, on the shape of the largest mammal in earth, please meet Whello.]]>
Amsterdam, July 18th, 2017

de-sousa-whello

About five years ago, in 2012, a digital agency emerged from the waters of the canals in Amsterdam, on the shape of the largest mammal in earth, please meet Whello. The company is the dream manifestation of founders Serge de Sousa – Co-Founder & Online Marketeer and SEO expert Nasser al Kamouchi.

Serge explains the reason behind the original name and the company’s mascot, “The name Whello came about from the combination between ‘Why’ & ‘Hello’. Why, addressing the reason for clients to pick this agency – as this is the first question a business owner or marketer should ask him or herself. Hello as a reflection of creating a splash of that Why to the outside world. We believe that understanding a company, what it stands for and why, is needed so that we can promote it best to the outside online world.”

Choosing a whale as the company’s mascot and logo is symbolic of what the agency wants to achieve. “The whale is one of the largest, most impressive mammals on earth.  Effective and goal-oriented communication forms the basis of everything a whale does. Via sound waves, whales are able to communicate across vast distances with other whales. Whales are masters of communication and extremely careful about how they expend their energy. They only expend what is absolutely necessary.”

“For an organizations to grow in the online era, we at Whello, want to ensure that our partners achieve the maximum return – just like the whales. We believe that in order for an organization to be successful, you should choose the right communication, that is best suited to your target group at the right moment in the right place.”

Whello offers a full digital package: online marketing with website building, online advertising, SEO marketing, content marketing and design. To achieve this the agency works with specialists who know their trade in-dept. Serge points out, “By having our the specialists actually working together in a close team we are able to achieve the best results and synergies.”

Serge is a self-confessed computer geek, who also likes marketing and communications. He started selling stuff via online marketplaces in 2006. He has a competitive nature and a curious spirit with a keen eye for multi disciplinary approaches.

He discovered the flaws in existing online marketing companies as a marketing manager, one of his first jobs. .

“In my job as a marketing manager, I felt that other marketing companies didn’t (want?) to understand the company they worked for,” comments Serge. “I think this is step 1: understand the company and audience so you know what the best approach is to reach them. This inspired me to set up Whello with my friend Nasser.”

At the moment, the only challenge Serge admitted to be experiencing, is the fact that the agency is growing very fast, which might be a good problem to have! We asked him to tell us more.

Can you describe your agency in three words?

A “Make it happen” company.

What is your definition of creativity?

Create campaigns that stand out with your target audience thereby creating goal-orientated campaigns. The flashiest picture doesn’t always work, being creative means actually creating something that works for the goal you have in mind – or even better excel at it.

Can you define content marketing?

Content marketing is the ability to capture your audience by providing information and material that actually sticks with them and/or helps them in their journey.

Whello-Team-office-amsterdam

What are the key qualities to look for in a Content Manager?

A content manager needs to be able to understand the essence of what the target audience wants to see, even though they might not know it themselves first hand.

Which content marketing brand strategy has inspired you lately and why?

We recently had to do a campaign attracting expats recently arrived in Amsterdam. A campaign with a highly differentiated audience in a specific situation is challenging.

Creating content which appeals to this target audience using different mediums like video, guest blogs, visuals and combine it with Social, Display and Search campaigns makes my blood run faster with excitement. The challenge here was to reach and accompany the entire customer journey.

How does content marketing differ from Online advertising?

The main difference between content marketing and online advertising is that the former should pull your audience to you. Either by providing good information or capturing them in with your story. Online Advertising is mainly a push exercise and should be used to boast your range, if highly personalised and relevant this can also be highly efficient in scaling your business.

How do you carry out your discovery process when you get a new project?

1. We start by asking loads of questions. The client and its employees often know the company best. We also look into benchmark data and might even find some similarities in past cases. Knowing more about the company, their style and their audience helps a lot setting our campaigns up for success.

2. After which we take a good look at the available statistics like Google Analytics, CRM or other website data.

3. Finally we look at best practices in the market, branch or similar services.

Despite being based in the Netherlands, do you work with other countries?

Yes, we do have clients who already asked us for international campaigns (some worldwide), as we work mostly online it’s quite easy to do work/campaigns for other countries.

Some of them are: Ziggo | Vodafone, Lot Sixty One Coffee, NoLabel, Perfect Housing, Arend Auto, IamExpat, Xpat.nl, WeCreate, Perfect World, Plastic Whale

We just opened offices in Indonesia and Belgium.

If you have to do a project in another country, how do you make sure you know enough about their culture to produce a product that resonates with the audience?

We work with a very diverse team of many nationalities, so often a good starting point is asking our team or our network. As we have a large expatriate network due to our speciality in this field we can always find people who can fill in the blanks for us.

Are there online publications, professionals, industry leaders you follow?

Too many to name, Harvest Business Review, Moz, Search Engine Land and I find Elon Musk very inspiring.

Which cities outside where you live interest you creatively?

Lisbon is certainly one, the marble, grand palaces, history and people.

Please list a few of your favourite digital brands:

Moz, I like the way they use their robot avatar.

What do you like doing in your free time?

Besides the usual Netflix, going for a drink I like to clear my mind from time to time by doing something exciting like Snowboarding, surfing or maybe even jumping out of an airplane.

Working-Preferences-serge-de-sousa-whello

By Geny Caloisi.
genyc@topinteractiveagencies.com

Learn more about Whello

Follow Serge de Sousa on social media:
LinkedIn

Follow Whello on social media:
Instagram
LinkedIn
Twitter

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“We are ego-free at Lounge Lizard” http://www.topinteractiveagencies.com/digital/agency/profiles/we-are-ego-free-at-lounge-lizard/ Fri, 14 Jul 2017 20:10:31 +0000 http://www.topinteractiveagencies.com/?p=20525 New York, July 14th, 2017

As Aristotle said “The whole is greater than the sum of its parts.” You know when you are looking at a great digital project because there is a little bit of magic happening before your eyes.]]>
New York, July 14th, 2017

Ken-Braun-Lounge-Lizard-Agency-New-York-TIA

As Aristotle said “The whole is greater than the sum of its parts.” You know when you are looking at a great digital project because there is a little bit of magic happening before your eyes. Your senses are triggered, emotions emerge and most importantly, you remember it.

Lounge Lizard is an agency capable of bringing a bit of magic to the digital realm. We spoke to Ken Braun, founder and Chief Creative Officer at Lounge Lizard to let us into his formula.

What is your design process?

It starts with branding. Branding is one of the most important ingredients to the success of any business. It tells customers who you are and distinguishes you from your competitors. Next is UX design. We focus on overall usability, ease of use, and the interaction between the user and product and/or service offering to create engagement, social interaction, and sales. Finally is UI design.

Can you define your agency’s project building stages?

1. Work with clients you believe you can help

2. Work with clients you like

3. Have fun doing great work

4. Create digital marketing campaigns that grow your clients revenue

5. Celebrate success with your clients

6. Repeat

Keeping up the pace of success is not for the faint hearted. Ken shared with TIA the key ingredients for a winning digital campaign:

1. Understand the target audience

2. Research the competition

3. Identify the unique selling propositions

4. Create powerful and creatively unique imagery and headlines

5. Create a strong call to action

6. Get the campaign in front of the right audience

7. Test the creative

8. Maximise conversions

9. Repeat from the top

Lounge-Lizard-Office

Do you consider yourself a team player?

I do. Non-team players usually have a big ego. We are ego-free at Lounge Lizard. I can’t stress the importance of collaboration with all different types of people and skill sets.

Everyone walk to a different beat and has different ideas. I love hearing different takes on a concept, a design, or a UX strategy. Some of our best work was created as a team effort.

How would you describe the creativity culture at your agency?

The agency culture is pretty loose and the environment is very creative. The office is designed very “Lounge Like” and we have the wood floors and brick wall thing happening. There are a lot of tattoos at Lounge Lizard for sure and music is always playing in everyone’s headphones.

How is that culture cultivated and maintained?

A couple times a year I rent a party bus limo and take the staff to an amusement park or winery. We all work really hard and I think it’s important to hang out in a non-work setting to keep the “Human Connection”.

What challenges do you face today in your agency/ with your team?

The only challenge is getting a client that wants to be the creative director and have full control over the “entire design” and not listen to any of our recommendations. It only happens once a year so it’s OK.

Ken-Braun-Preferences-at-office

Thanks Ken!

By Geny Caloisi.
genyc@topinteractiveagencies.com

Learn more about Lounge Lizard

Follow Ken Braun on social media :
LinkedIn: https://www.linkedin.com/in/kenbraun

Follow Lounge Lizard on social media:
Facebook: https://www.facebook.com/Lounge-Lizard-Worldwide-Inc-43528043595
Twitter: https://twitter.com/LoungeLizardWW

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How digital agencies celebrated the Bring Your Dog to Work Day http://www.topinteractiveagencies.com/digital/agency/articles/how-digital-agencies-celebrated-bring-your-dog-to-work-day/ Fri, 14 Jul 2017 15:57:06 +0000 http://www.topinteractiveagencies.com/?p=20471 dogs are man's best friend. It is also known that, despide we love their company, it is imposible to be with them all the time. Now, what would you say if we tell you that there is a day when you can take your dog to work? Good News! It exists and happens once a year.]]> It is already known that dogs are man’s best friend. It is also known that, despide we love their company, it is imposible to be with them all the time.

What would you say if we tell you that there is a day when you can take your dog to work?
Good News! It exists and happens once a year.

Although we would like it to be not just one day, but many, June 23 was that day where many digital agencies responded to #bringyourdogtoworkday and allowed their staff to attends with their pets.

TIA did a review for all those people and agencies that had their in the world on a business day. Take a look!

1. At ZEP, from Ireland, they enjoyed with Chase.

2. They have new recruits at Wave Creative!

3.At Walk West, from North Carolina, they are missing Buddy!

https://twitter.com/walkwest/status/879391350306873345

4. At Kick they received a lot of support from Boden.

5. Love is in the air when pets are at the office in Risual.

6. Parallel Creative did not want to be less and had the company of Monty!

7. At Bench Careers, from Vancouver, they think that #BringYourDogToWorkDay is everyday!

8. From Oregon, they introduce us to Kenzo!

9. In Washington, they got inspire with the help of dogs.

10. Danny Conlon, Project Manager at Ignite Visibility, loved spending all day with dogs!

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Startup develops world map to understand electricity http://www.topinteractiveagencies.com/digital/agency/articles/startup-develops-world-map-understand-electricity/ Wed, 12 Jul 2017 18:25:25 +0000 http://www.topinteractiveagencies.com/?p=20394 ]]> Startup-tomorrow-TIA

Hoping to make easier to understand how actions affect the environment, Danish startup Tomorrow recently developed a new open-source tool called the Electricity Map, which provides real-time data, free to all, about global energy use and CO2 emissions.

Danish-French computer expert Olivier Corradi assembled a small team of energy and IT experts to develop the map, which became available last year after five months of development, first with only information from EU countries. Now it has expanded, with data from all over the world.

Tomorrow’s goal is “to help humanity reach a sustainable state of existence by quantifying, and making widely accessible, the impact of every choice we make”, Corradi explains.

“Our job is to deal with a lot of data, and to reduce the complexity lying therein in order to display, in a simple and beautiful manner, insights and ways to change your behavior for the better,” he added.

The Electricity Map is an interactive display of the real-time carbon footprint of mains electricity supply. You can click on a country to find out how much electricity comes from coal, solar, nuclear power or other sources. You can also overlay wind and sunshine on the map to see where the most potential for renewable energy is.

In Europe, data for the map is provided by the European Network of Transmission System Operators (ENTSO-E) but it is often supplemented by other information, for example, from French network operator RTE. Similar is the case in other countries, where several official sources are used.

The developers have made the tool open-source software so that anyone can access and improve it as they see fit. Corradi said that this approach has “worked well”. The map uses a conversion formula provided by the Intergovernmental Panel on Climate Change (IPCC) in order to grade a country’s CO2 emissions, using a sliding scale from green to black.

Looking at the potential of the tool, Tomorrow recently developed a second initiative called C02 Signal, which uses machine learning on the data in Electricity Map to make forecasts for the next day. Software developers can set up smart devices to automatically collect information from CO2 Signal and use it to plan their electricity consumption based on when carbon emissions are lowest.

One pilot project based on CO2 Signal allows the energy-intensive task of heating swimming pools to be done when the wind is blowing or the sun is shining. Future projects might, for example, help electric vehicles plan when to charge.

Tomorrow has ambitious plans for the future. To start, the Electricity Map will keep growing on a global scale, with more countries joining. Eventually, Corradi hopes to automatically infer your total personal carbon footprint. This footprint would be based on every aspect of your lifestyle, including purchases such as food and transport.

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Digital agencies welcome Fourth of July in the US http://www.topinteractiveagencies.com/digital/agency/articles/digital-agencies-welcome-fourth-of-july-in-the-us/ Thu, 06 Jul 2017 15:34:57 +0000 http://www.topinteractiveagencies.com/?p=20383 The United States recently celebrated the Fourth of July, its Independence Day, and so did digital agencies, which showed their patriotic spirit by turning their workplaces into a festive place and getting together to celebrate after the office. Here are]]> The United States recently celebrated the Fourth of July, its Independence Day, and so did digital agencies, which showed their patriotic spirit by turning their workplaces into a festive place and getting together to celebrate after the office. Here are some of the best examples

1. Happy birthday

At Delphic Digital, they decided to do a post to congratulate the United States

2. Cheers

The team at Agenda21 got together after the office and went to celebrate at a local pub

3. Early celebration

The party started early at Noble Studios, with flags and drinks!

4. Joint toast

The team at Chipperdield Media raised their glasses not only for the Fourth of July but also for a birthday

5. Creative design

The team at RBA got creative with a post to say happy birthday to the United States

6. Pass the ketchup, please!

FSC Interactive decided to do a short animation to highlight some of the US features

Pass the ketchup, please! Happy Fourth of July!

A post shared by FSC Interactive (@fscinteractive) on

7. Short and sweet

A simple but yet sweet post but Hudson Integrated lead to several likes

Happy Independence Day!

A post shared by Hudson Integrated (@hudsonintegrated) on

8. Patriotic spirit

The bold eagle, a symbol of the US, was chosen by Velocity Agency to celebrate the Independence Day with a patriot spirit

9. Ice cream time

The team at R/GA decided not to post a formal celebration video or animation and instead use a photo of US President Donald Trump

10. For those firecrackers out there

Custom Media Labs dedicated its post to those who were planning to throw fireworks to celebrate

Happy 4th of July to all you firecrackers out there! #happy4th #holidayvibes #staysafe #havefun #partyon

A post shared by customedialabs (@customedialabs) on

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If you’re stuck with a design challenge, just Ask Phill http://www.topinteractiveagencies.com/digital/agency/profiles/if-you-are-stuck-with-a-design-challenge-ask-phill/ Tue, 04 Jul 2017 18:32:49 +0000 http://www.topinteractiveagencies.com/?p=20268 Amsterdam, July 3rd, 2017

Having been founded only last year, Amsterdam-based creative agency Ask Phill is in its infancy. However, the company is already playing with the big boys.]]>
Amsterdam, July 3rd, 2017

Martijn-Wijsmuller-askphill-amsterdam

Having been founded only last year, Amsterdam-based creative agency Ask Phill is in its infancy. However, the company is already playing with the big boys. Amongst its clients are: Bijenkorf, the number one department store in The Netherlands; Bugaboo, one of the most iconic baby pushchair manufacturers worldwide; and Heineken.

Ask Phill is the brainchild of Paul Veen and Martijn Wijsmuller. In April 2016, the two friends visited the Canton Fair in Guangzhou. Also known as China Import and Export Fair, the Canton Fair is the world’s largest trade fair connecting entrepreneurs from around the globe. This mind-opening event gave them the final push to set up their own thing.

“During the fair we were especially inspired by new kind of interactive technologies used in retail environments,” recalls Martijn and adds, “the VR departments were amazing as well as other innovative products for AR. We furthermore got inspired to meet with entrepreneurs from all over the world and share ideas on technologies, innovation and how to market products when bringing to market.”

As they return from the Far East, they thought their aim was going to be towards disrupting traditional retail environment, such as supermarkets, which have been the same for 50 years.

Martijn explains: “By making use of new technologies and using these throughout a store, a customer would be able to let the store ‘do the thinking’ for him/her. Imagine you walk into a store and you are welcomed by a large screen which offers you a couple of choices for your dinner that day – or if you wanted something else you could browse at leisure on a touch screen. Your app then tells you where you can get which products and what the optimal store route is. You can also choose to just pick up a product, scan it, and automatically find out everything you need to know about the product, what you can make with it and how to cook it.”

“The idea was to inspire, advise and guide the customers in retail environments with the use of innovative technologies.”

However, Martijn and Paul soon found out that as a start-up company, getting into the big corporations with just a concept is not the easiest way to start a business. So they looked at other opportunities. They weigh their strengths and considered their prediction for the future, and saw that their path needed to be linked to creative concepts, design and market development. Paul has a background in IT and Martijn in Marketing, so the sky is the limit.

Today Ask Phill collaborates with brands and directs them through the challenging digital environment looking for ways to leverage technology, build brand loyalty, increase revenue and attract new customers.

There are currently six people working at Ask Phill; Paul is responsible for all the development and design and Martijn is the Commercial Director. We talked to Martijn to find out more.

Who is Phill and what’s the story behind the name?

Phill is a young and eager innovator, which aims to create stunning, designed websites, (e-commerce) platforms and (web) apps. We’ve chosen to include “Ask” in the name in order to create an immediate call to action as soon as someone’s sees our name. So if you’re stuck with a design or digital challenge, don’t hesitate, just Ask Phill.

Askphill-amsterdam-TIA

Can you describe your agency in three words?

Innovation/Digital/Design

What is the best way to earn trust from customers?

The best way to earn trust from your customers is to always be open. Be the first to contact the client if there is a question or an issue.

Even if you have to give bad news, bring it straightforward and as soon as possible. By doing so you are able to anticipate much earlier on challenges and secure deadlines.

The other important thing for us, is to be generous with our knowledge. Never hold back in providing information and advice for free. If the client has the feeling that you can help them, and you’re not protective about your knowledge, they will come back to work with you.

Can you give me an example of when you have worked with multiple clients at the same time and how did you managed?

We work with multiple clients and projects all the time. It’s important to structure what is need to be done and by when.

You also have to make sure everything is documented in the project management software you’re using. We use a mix of Trello (to keep track of our “to do” lists), Slack (for internal comms and to communicate with the project manager of our client) and face-to-face meetings to keep the personal touch.

Can you share an example where you have had to resolve an issue between a creative team and a client? What did you do?

We’ve once had a project where we created a design for a new application, which took us quite some time. We had weekly feedback sessions and were working toward closure of the project by the end of the eighth week. The day we were hoping to sign-off the project, our client turn around and said that the final design was not what they expected and they were not happy.

Since we only want to have happy customers, we decided to redo the whole design and at no extra charge. Even though the client had eight weeks to provide feedback and waited until the very last day.

We believe it’s more important to have happy customers, even if it means us working extra hours.

How do you motivate other members of the team to achieve more?

The best motivators are: a good working environment; give due recognition to people for the work they do and be open so that everyone can provide their input along the whole project.

How do you ensure you and your team delivers or exceeds customers’ expectations?

Under promise, over deliver.

What is the communication style within your team? Do you use any apps or tools?

Our communication style is open, a mix of face-2-face, Slack and Email.

Name a challenge your team is currently facing

As a new digital agency, we are currently doing smaller projects (under E20K). We are now ready to take on bigger projects, which have a longer throughput time. So our challenge is currently to get into the larger tender projects.

What piece of advice would you give a recent grad looking to work in digital marketing?

Learn to code, understand what the newest technologies are about and make sure you know how to run a project from a management standpoint.

Are there online publications, professionals, industry leaders you follow?

I am a big fan of podcasts, especially Jon Nastor from Hack The Entrepreneurs, this is a general podcast which zooms in on businesses of different entrepreneurs active in different industries. Besides that, I enjoy reading articles on Techcrunch and browsing Linkedin.

Please list a few of your favourite digital brands:

Good e-commerce brands from the Netherlands: Parfumado.com, Bloomon and Coolblue.

What do you like doing in your free time?

Cooking, producing house music and going to food and music festivals.

Martijn-Wijsmuller-Working-Preferences-TIA

By Geny Caloisi.
genyc@topinteractiveagencies.com

Learn more about Ask Phill

Follow Martijn Wijsmuller on social media
Facebook
Instagram
LinkedIn

Follow Ask Phill on social media
Facebook
LinkedIn

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DPDK awarded for new 7UP website http://www.topinteractiveagencies.com/digital/agency/articles/dpdk-awarded-7up-website/ Wed, 28 Jun 2017 14:25:46 +0000 http://www.topinteractiveagencies.com/?p=20147 In collaboration with PepsiCo, creative agency DPDK recently unveiled the new Dutch website for the soda brand 7UP, having already received awards from three competitions because of its innovative and animated platform.

The site combines a premium product portfolio with]]> In collaboration with PepsiCo, creative agency DPDK recently unveiled the new Dutch website for the soda brand 7UP, having already received awards from three competitions because of its innovative and animated platform.

The site combines a premium product portfolio with the graphic heritage of the 7UP brand. Building on the refreshing nature of the product, it shows off all products in photorealism and combines them with graphic animations in style of iconic heritage packaging and advertising. To top it off, DPDK added an innovative yet easy way to navigate.

The objective set up by 7UP was reaching young adults between the ages of 20 and 29. That’s why the focus of the site was on reflecting the refreshing and authentic character of the brand, while highlighting its authentic, trustworthy and confident characteristics.

“We wanted the website to pop and fizz just a like 7UP. That meant going wild with animations. Each page has its own themed transition: unique set of animations made on the heritage of 7UP. Click around, you won’t find the same animation twice,” DPDK said when describing the new website.

The website is fully animated, combining photography, graphics and animations. Each page has its own themed transition: a unique set of animations made on the heritage of 7UP. The production involved using CSS3 software and body moving animations, while designing a soundtrack, a never ending scroll and side bar navigation.

Soon after being developed, DPDK’s site for 7UP was awarded at the Awwwards, CCS Design Awards and FWA for the innovative and digital characteristics of the website. The awards recognize the work of web developers and celebrate those who build quality code, interoperable across modern browsers and devices.

DPDK was founded in 2001 to build exceptional products with design & technology. The agency delivers creative strategy and digital production for a wide range of engaging projects and products. Designers, technologist, producers and thinkers are part of it, working with a shared passion for innovation and creative ideas.

Learn more about DPDK

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“UX is always moving and evolving” http://www.topinteractiveagencies.com/digital/agency/profiles/ux-moving-evolving/ Tue, 27 Jun 2017 20:58:16 +0000 http://www.topinteractiveagencies.com/?p=20098 Mexico, June 27th, 2017

Mexican creative company Masclicks was founded seven years ago, as a digital agency. According to Ana Vargas, Head of Design and Partner at Masclicks...]]>
Mexico, June 27th, 2017

DAna-Vargas-Profile-Tia

Mexican creative company Masclicks was founded seven years ago, as a digital agency. According to Ana Vargas, Head of Design and Partner at Masclicks, what sets the agency apart is its inclusive spirit, where employees and clients alike can feel at home.

“We make our clients and our team grow as we build new experiences with value,” points out Ana and adds, “As a company we act as a family that respects, admires and takes care of each other. We are always true and never leave anyone behind, as each one is a person of the greatest quality both inside and outside work.”

Ana’s incursion into the digital world started, in the age of flash websites. “I was a high school student with a lot of free time and a natural curiosity for organising things,” she recalls. “In some way I started learning by myself before finally going to college for proper education.”

After a couple of years dwelling in the ‘BTL’ exams world, Ana took to looking for a job that would fulfil her first great passion that was working on the web. She joined Masclicks five years ago and she has never looked back. She is now the head of design and a partner at the agency.

“The best thing that can ever happen to a person is to find like minded individuals. At Masclicks, every member of our teams has a thirst for knowledge. This keeps us humble. We learn from people and circumstance, and believe in the just value of our work and also in taking great care of our client’s investments. Masclicks has become a very precious thing to me.”

When she is not at work, Ana has a passion for sci-fi. “If it’s fiction I probably know it, I’m a sucker for all the universes sci-fi on offer from videogames, movies, board games, you name it!”

What do you rebel against as a company?

We are against half-baked, poorly conceived products that don’t understand their clients or users viewpoints. We take great care to understand the needs of our clients to build a long lasting relationship and go beyond together.

You need to take your values to heart. Do things the right way in a world where you will be pushed to mediocrity.

In your opinion, what ingredients are key to create a successful UX design?

1. In first place you need to learn about your client and their business.

2. You also need to understand the end user.

3. Assess what these two parties can give to each other ad how they will benefit from it.

4. Then figure out the flow of your users, not only where they will go, but how and when, so you can have the most flawless experience possible.

5. And finally listen to the feedback. UX is always moving and evolving as our users learn we should grow with them.

How do you work out your design taking into account your target audience or users?

After doing our research, we detail the characteristic of the end user and thus create a ‘persona’.

When I am designing, I keep at the front my mind a very clear mental picture about how I imagine this persona moving and the expression they will make.

The way we humans communicate is far greater than words, so I try to translate those things into my designs.

Which are the most important web tools that you use?

My web browser is loaded with plug ins, particularly for accessibility. Analytics, InVision and Toggl are so very useful too.

Masclicks-Agency-Mexico-TIA

Can you tell us about a project you worked on and that was especially successful?

GNP, one of the largest insurance providers of México, rewards its best agents with annual trips to congresses and workshops around the world.

The information the company had about all the different options for classes and activities, was very fragmented. If there were any changes, these couldn’t be done on the go in print media, so people wouldn’t find out on time.

With these points in mind, we design and develop an app that is not only capable of giving vital data for the agents about general locations, but that also allows them to sign up to activities and tours and get notifications for attendees of specific groups in the moments they need it most.

For two years now we have had our team on site in these events ready to give support, watch users and get all of their feedback. This has given us insight for the improvements and new features that they need, such as board passes, currency converters and surveys; making these trips easier and more joyous for both organisers and attendees.

How do you imagine the UX concept to work in the future?

When I think of the future, I keep thinking about robots. But they will have to work in a more organic way. They will need to have a better relational memory and empathy. They have to become something.

Name a challenge your team is currently facing.

Our current challenge is that we keep growing both in employees number and on the size of our projects, but we want to retain our identity as family. We want to keep being close, even when our team has a wide range of interests and ages.

Are there online publications, professionals, industry leaders you follow?

I do follow a million different blogs and trend sites. I like Mike Michalowicz`s twitter with his entrepreneurial tips and insightful views. I also read Wired Magazine and Forbes.

I also listen to lots of different podcasts is a great way to broaden my horizons while working.

Please list a few of your favourite digital brands:

I like Oreo’s quirkiness in social mediais a delightful. Design tool InVision has a very good graphic style. And Samsung Galaxy, well, it is just beautiful!

What piece of advice would you give a recent grad looking to work in digital marketing?

Be open and ready to learn anything and everything in the least expected places.

Ana-Vargas-Working-Preferences-Masclicks-TIA-Mexico

By Geny Caloisi.
genyc@topinteractiveagencies.com

Learn more about Masclicks

Follow Ana Vargas on social media
Linkedin

Follow Maslicks on social media
Twitter
Facebook
Google+
Instagram

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Cannes’ top prize for innovation goes to Humanium http://www.topinteractiveagencies.com/digital/agency/articles/cannes-top-prize-innovation-humanium/ Thu, 22 Jun 2017 17:08:27 +0000 http://www.topinteractiveagencies.com/?p=20000

Whenever illegal weapons are captured and the authorities talk about destroying the firearms, what does that actually mean? That’s the question answered by Humanium, the initiative of IM Swedish Partner and its Stockholm agencies recently awarded with the top]]> Humanium-metal-Cannes-2017

Whenever illegal weapons are captured and the authorities talk about destroying the firearms, what does that actually mean? That’s the question answered by Humanium, the initiative of IM Swedish Partner and its Stockholm agencies recently awarded with the top prize in this year’s Innovation Lion in Cannes.

The campaign seeks to unite capitalism and altruism by turning gun collection programs, which are often underfunded in the developing world, into a new manufacturing process that creates Humanium metal that brands can buy to produce a wide range of goods like jewelry and tools.

“The global cost of gun-related violence is US$400 billion annually,” notes the Humanium project’s case study video. “The negative impact on society diminishes with each gun destroyed. As a result, Humanium can truly be defined as the most valuable metal in the world.”

A bar of Humanium currently sells to individuals for 25,000 Swedish krona (about US$3,000), with the money going to project creator IM Swedish Partner’s work collecting firearms and helping victims of gun violence in the developing world. Companies interested in using the material commercially are being asked to reach out to IM Swedish Partner via its website.

Innovation Lions jury President Susan Lyne, president of BBG Ventures, said Humanium “showed innovation at every stage of the project—from concept to the procurement process to supply chain innovation to the business model to the partnerships they developed.”

The jury of 10 members was 50/50 men and women and for the first time Cannes expanded the Innovation category to include gold, silver and bronze winners because the category had “matured” enough, said Lyne.

In general, nonprofits cannot win a Grand Prix at the Cannes Lions except the Grand Prix for Good, which honors noncommercial work. However, the Innovations Lions have different rules that allow organizations of any kind to win—and precluding them from winning the Grand Prix for Good at the final awards ceremony.

There were two other Gold Lion winners in this category, out of an impressive shortlist. One was Google’s Tilt Brush, which allows artists to paint in 3D through a virtual reality application.

The other gold winner was “Los Santos Pride”, created by another Swedish agency, Stockholm-based Garbergs. It’s a free unofficial modification for Grand Theft Auto 5 that launched last summer, staging an indestructible pride parade within the game to celebrate Stockholm Pride.

When looking at Silver, the US Postal Service was one of the winners thanks to the campaign “Your voice is your stamp” by MRM and McCann. The International Potato Center’s ad “Potatoes on Mars” by Ogilvy and Mather was also awarded, while the campaign “I’m Ada, I can help” by KBS Albion for Ada Health also received an award.

Cyrcadia Health’s ITBra – a wearable that detects cancer – received a Bronze lion and each woman on the jury took one home. It didn’t win the top prize because Lyne said the jury couldn’t measure impact yet. Other bronze winners were “Earth VR” by Google, “Liam” by Apple and “Gravity light” by Shell.

“We had many conversations about this. I’m absolutely hoping that the fact it won a bronze sill gives it a platform that it otherwise might not have had. Every single woman on the jury took home one of these. Nobody wants this to succeed more than we do,” Lyne said about ITBra.

“Unlimited Stadium” for Nike by BBH Singapore was also highlighted for its innovative work but at the creativity’s Promo & Activation category, in which it won four bronze statues. The campaign saw Nike build a physical stadium in the heart of Manila where runners can engage in a virtual race against avatars of themselves. The avatars run further and faster – pushing runners to really test their limits.

PH: Humanium

Know more about Cannes

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Cheil, MEC and AKQA awarded at Creative Tech Awards http://www.topinteractiveagencies.com/digital/agency/articles/cheil-mec-akqa-awarded-at-creative-tech-awards/ Mon, 19 Jun 2017 21:05:35 +0000 http://www.topinteractiveagencies.com/?p=19930

Gathered at the Tower of London, brands, agencies and technology companies were highlighted for their work at the ceremony for the Creative Tech Awards, a newly-launched initiative aimed at recognizing ingenious and collaborative thinking in the use of technology]]> Creative-Tech-Awards

Gathered at the Tower of London, brands, agencies and technology companies were highlighted for their work at the ceremony for the Creative Tech Awards, a newly-launched initiative aimed at recognizing ingenious and collaborative thinking in the use of technology across marketing, advertising and media.

The awards comprise 15 categories and are open to brands, agencies and technology companies that can demonstrate successful innovation in advertising, especially where campaigns have triumphed through effective collaboration. AKQA, Cheil London and MEC UK were among the winners, announced at a gala dinner in London.

The Judges Choice Award Platinum winners were selected from the gold-winning campaigns by the chair of judges Graham Bednash UK consumer marketing director for Google, and senior judges Anna Rafferty, director of digital marketing for BBC Worldwide, and Scott Ross, chief technology officer, international for Digitas LBI.

“What the judges liked about the winners of this particular award is that they took an existing idea or format and they reinvented it,” Bednash said. “They built on technology, on characters, and they created a lot of interest and excitement and made it feel very fresh. Not just from a tech point of view, but in a way that made it into the real world.”

For Barclaycard’s 50th anniversary, AKQA turned the British Summertime festival into a musical celebration. Partnering with BuzzFeed, the agency made a quiz designed to learn the user’s favorite musical genres. This data was used to create a unique “DanceBot” that could be personalized by race and gender.

To promote Samsung’s smartwatch, Cheil London created the Gear S3 World Choir. Singers from 24 choir teams from around the world performed in London’s Piccadilly Circus last year in the countdown to Christmas. Using Samsung’s Gear S3 smartwatch, Cheil London turned their biometric data into beautiful visual displays.

And for Thames 21, MEC UK worked with artist Jason Bruges to turn the outside of Sea Containers House into a visual artistic representation of the health of the Thames.

Using data about the river’s health, the display would change every evening to indicate if the river’s health was declining, static or improving.

R/GA’s work for Nike, “Nike on demand”, took home two golds, making it the next most awarded campaign of the night. The initiative offered 240 athletes, 1:1 training regiments delivered by the brand’s experts via WhatsApp.

PH: Agencies, brands and tech companies were awarded with prizes at the Creative Tech Awards. Photo: Creative Tech Awards

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Blurring the boundaries between digital fiction and reality http://www.topinteractiveagencies.com/digital/agency/profiles/blurring-boundaries-digital-fiction-reality/ Mon, 19 Jun 2017 19:28:20 +0000 http://www.topinteractiveagencies.com/?p=19911 Amsterdam, June 19th, 2017

Amsterdam-based CapitolaVR was founded in 2014 and it is a leader in design and development of VR and AR productions. Its services include 360/VR video...]]>
Amsterdam, June 19th, 2017

David-Robustelli-Profile-Agency

Amsterdam-based CapitolaVR was founded in 2014 and it is a leader in design and development of VR and AR productions. Its services include 360/VR video, VR for Marketing, Simulations and Trainings in VR and Educational VR and AR tools.

David Robustelli, Founder and Head of Digital at CapitolaVR says that the company’s goal is to create highly immersive VR and AR experiences for a wide variety of purposes.

Having studied Marketing and Communications, David’s digital adventure started 10 years ago: “I started a digital development agency back in 2007. In 2014 we added 2 partners to the company and rebranded to an innovative driven digital agency. Our new partners had experience in advertising. Together with our digital experience this was the perfect combo and still is.”

Capitola VR has today a total of 25 employees (mainly men), working on projects. The core of it are mixture of creative’s and developers.

We asked David what inspires and he said with certainty: “Innovation in technology and being part of that innovation. Not only from an advertising perspective but also to see how tech can actually help people making their lives easier and better.”

Can you describe your agency in three words?

Innovative, Driven Agency

In your opinion, what ingredients are key to create a successful team?

Talent, vision, innovation, flexibility and most important a good mix of coders, creatives, strategists and producers.

When hiring, which qualities of creativity are you most sensitive to?

When we choose people to be part of our team we look for two main qualities: self motivation and a drive to create the best products in the world.

How do you distribute responsibilities?

We work with a Head of Digital responsible for digital work that “leaves the office” and is presented to the world. Before that happens, Creative Director is responsible for the creative concept and art direction.

Our Senior employees are responsible for a well documented code and obviously flawless functioning product.

CapitolaVR-Team-Tia-Profile

How would you describe the creativity culture at your agency?

We work with a mixture of coders and creative people, and creativity is what drives us to keep innovating. We believe that creativity fuels innovation and innovation, on the other hand, drives creative minds to create concepts that are mind blowing.

We cultivate and maintain our agency culture by involving both creative folk and coders the brainstorming sessions.
Another way of maintaining the culture is by giving our employees the opportunity to work on their own projects a specific part of their time. We call this “rapid prototyping”. Once a prototype is finished in about a week, we test it and if we think its worth we will add resources to create an actual B2B or Consumer product.

What is the most interesting project you have worked on?

That would be the Doritos VR Battle as it was one of our first large projects where we used VR to engage the target audience.

It was a big challenge as the hardware was just available as a developer kit and we had to hack our selves through a lot of challenges to get the best out of both the hardware as the software.

One of the challenges on the Doritos VR project, was that the Art Direction was really going in 10 different directions at once. As VR was new to this client we really had to convince the client about the perception of the user once in the experience.

This does not work with sketches or moodboards. To convince the client we created a 3D environment with our proposed style. We invited the client to check the environment in VR and they were immediately convinced.

What tools do you use as a manager to plan your activities as well as that of your team?

Slack, Jira, Trello, TeamGantt and Glip, it depends on the (scale of ) the project and the complexity.

Name a challenge your team is currently facing.

The biggest challenge is to keep creating innovative concepts that amaze, engage and activate the clients target audience.

As we mainly work with VR and AR we need to keep looking on how to realize added value to the marketing strategy and not just come up with a one-time experience. Continuity is very important to convince new clients of the power of VR.

What profession other than your own would you like to attempt?

Something that will include board sports.

Working-Preferences-David-Robustelli

By Geny Caloisi.
genyc@topinteractiveagencies.com

Learn more about Capitola

Follow David Robustelli on social media:
https://www.linkedin.com/in/david-robustelli-3b5b998
https://twitter.com/RobustelliDavid

Follow CapitolaVR on social media:
https://www.facebook.com/capitoladigital/?fref=ts
https://twitter.com/capitoladigital
https://vimeo.com/capitoladigital
https://www.youtube.com/channel/UCG87TjTMJG92Ew0ic77d5KQ

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How to creatively bridge the cultural gap http://www.topinteractiveagencies.com/digital/agency/profiles/creatively-bridge-cultural-gap/ Wed, 14 Jun 2017 18:58:21 +0000 http://www.topinteractiveagencies.com/?p=19761 Sydney, June 14th, 2017

Founded in January 2014, Digital Crew is a diversity digital agency specialized in cross-cultural marketing. Headquartered in Sydney Australia, with offices in Hong Kong and Mainland China...]]>
Sydney, June 14th, 2017

Ophenia-Liang-Digital-Crew

Founded in January 2014, Digital Crew is a diversity digital agency specialized in cross-cultural marketing. Headquartered in Sydney Australia, with offices in Hong Kong and Mainland China, it helps businesses market to new cultural environments. In Australia, the agency works with renowned Australian brands to market to the Chinese and the rest of the world. The company’s mission is to bridge the cultural gaps for its clients.

Digital Crew’s inspirational Co-founder and Director Ophenia Liang, belongs to two cultures herself, which gives her a vantage point to help her team work in this specialise area.

Ophenia recalls, “I completed a Masters in Marketing at the Melbourne University and shortly after decided to use these skills and my cultural knowledge to help Australian businesses in China. To that end, after worked as marketing specialist for noted Australian consultancy, in 2014 I co-founded the specialist, multilingual marketing company, Digital Crew, because I identified a real need in helping Australian businesses break into the challenging Chinese market.”

Digital Crew has an in-house Sydney and China team. All of its consultants speak two or more languages fluently and all translations are done by Professional Translators (English to Chinese) accredited by NAATI, holding various degrees in marketing from universities in China and Australia.

Digital Crew has also been able to bring one of the first Baidu Certified Senior SEM Consultants to its team. It’s Alibaba Cloud Channel Partner and Tencent Agency Partner in Australia; and it is also a Google Partner.

Ophenia points out, “There are no one-size-fit-all solutions when it comes to entering a new market. We work with clients to determine the best approach, from consulting, to strategy, training and on-going support.”

“At Digital Crew, we focus on two things that is digital marketing and people,” she adds, “Our team is our greatest asset, that’s why we name ourselves “Crew”. Digital is the one and only language we speak.”

Can you describe your agency in three words?

– Australia and China-based
– Highly Qualified
– Bespoke Services

What is your process for developing a social media strategy?

At Digital Crew, we have the proven process to work out strategies for our client.
Step one: Have a thorough understanding about our client. We deep dive client’s real need and work together with them to analyse their long-term goals and short-term objectives with the aim of delivering viable social media strategy.

Step two: Leverage our Digital Crew expertise, a Digital Crew owned marketing tool/methodology set, to conduct marketing anatomy:
Consumer analysis – via quantitative and qualitative analysis and consumer social talk, we are capable of helping our client to find the unique social media communication direction and opportunities that can unleash the power of consumer.
Industry/competitor insight – we analyse the overall industry in which our client is running their business, and their competitors, and then we find special social media angles which are rarely talked about or can lead to discussion as a whole.
Expert opinion – our social media experts work together with insiders from an eclectic mix of social media platforms to get fist hand information which can be integrate into the social medial strategy

Step three: Digital Crew Brainstorm. We bring all the above together and list all the possible strategies, and then pin down the most suitable strategies via team discussion.

What should a client aim to achieve with social media?

– Personalized social medial channel to embody their brand identity and proposition

– Categorized consumer online data pool

– A matrix covering branding, marketing, advertising and promotion to talk to consumers

What’s the most common mistake made when preparing copy for social?

Without knowing the way in which your target audiences consume information on social media, especially with culture difference/barrier.

Some marketers care too much about the brand they work for, but do not focus enough on how their target audiences react to social media posts psychologically, especially under the fact that social medial environment is constantly evolving, and so does its users.

How do you define the brand voice?

Brand voice is more like a consistent perception/feeling, and it’s forged upon how consumers sense, hear, see, read about your brand/produce via the interactive experience on various channels.

Which social media brand strategy has inspired you lately and why?

For me, Dolce & Gabbana’s recent strategy can be regarded as a social media hit. Its strategy combines the brand’s high-end fashion position with highly localized language in regional market, and creates a social media communication model which can be easily applied in other reginal markets.

Hashtagged ‘DGLovesJapan’, ‘DGLovesChina’ and ‘DGLovesBrazil’, the leading luxury brand successfully integrates its collections with local scenes in Japan, China and Brazil successively to engage social medial users around world.

Under this strategy, campaigns in different regional markets can be carry out like sequels showing one umbrella message, as well as showcasing its unique local attraction.

Can you tell us about a project you worked on, and that was especially successful?

The work we did for the Cancer Council on their Sunscreen campaign was brilliant.
Project Objective:
⎫ Increase brand awareness amongst Chinese consumers
⎫ Increase product exposure
Project Achievement:
Brand mention in target market increased 5 times within first 3 months
⎫ Product sales in China increase by 250%

What do you see as some up-and-coming social media platforms?

The VR-based social media platforms are rising promisingly. In China, shopping and sharing with VR will become one of the most leading disruptive innovator reshaping the future shopping. Australian companies should take advantage of this trend and adjust their digital strategy in advance.

Can you share three important things or experiences that have brought you to where you are today?

In 2006, I encounter a global student organisation named AIESEC, with a few other like-minded friends, we introduce this organization and set up their first office in Guangzhou. Through AIESEC, I had the opportunity to work with very talented people around the globe on developing youth leadership and multicultural projects. I have seen and experience the power of cultural diversity when we embrace it.

In 2012, I was appointed the Head of Search for a renowned Digital agency in Australia named Reactive Media. With a leadership role, I was exposed to a wider range of decision makers in the digital and marketing industry. Under my lead, the department growth 300% in one year in terms of revenue and profit, and our client recognition went up exponentially.

In 2015, I become a mother. Motherhood made me a better manager and a multi-tasker. I learnt how to budget my time more wisely, to be patient and bring out the potential of my team.

What sound or noise you love? Which one you hate?

Love: sound of sea waves;
Hate: the sound of a fork scratching a plate.

If you could do any other job, what would this be?

I’d love to be a venture capitalist someday!

Working-Preferences-Ophenia-Digital-Crew

By Geny Caloisi.
genyc@topinteractiveagencies.com

Learn more about Digital Crew

Follow Ophenia Liang on social media:
Ophenia Liang’s LinkedIn

Follow Digital Crew on social media:
Digital Crew’s LinkedIn
Facebook
Twitter
Google Plus

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Cannes Lions 2017: advertising industry on show at creativity festival http://www.topinteractiveagencies.com/digital/agency/articles/cannes-lions-2017-advertising-industry-show-creativity-festival/ Tue, 06 Jun 2017 18:52:05 +0000 http://www.topinteractiveagencies.com/?p=19476

In June 17, more than 15,000 people will descend on the French coastal town of Cannes. Their destination, the Palais des Festivals et des Congrès convention center. For seven days the modernist building will play host to the Cannes]]> Cannes-Lions-2017-June-TIA

In June 17, more than 15,000 people will descend on the French coastal town of Cannes. Their destination, the Palais des Festivals et des Congrès convention center. For seven days the modernist building will play host to the Cannes Lions International Festival of Creativity, the largest celebration of the great and the good of the advertising world.

The festival, which is now in its 63nd year, began as a response to the Cannes Film Festival. Back in 1954, representatives from the Screen Advertising World Association felt that their cinematic adverts should receive equal recognition as the films they preceded. They created the International Advertising Film Festival, which later became the week-long Cannes Lions.

The winners will be honored at awards ceremonies during the eight-day fest in Cannes from June 17-24. A total of 390 industry leaders from 50 countries across as juries are confirmed, and 43% of jurors this year are women — a record high for Cannes Lions. Until 2014, just one in five judges were women, and there were only one or two female jury presidents each year.

Among the highlights of the year, Chinese tech titans Tencent and Alibaba are putting on big activations and sponsorships. Tencent also built a platform that allows people to buy their festival passes in China through WeChat. At the same time, a big presence of consultancies is expected such as PricewaterhouseCoopers and Ernst & Young.
Cannes Lions and Accenture Interactive also joined forces to launch Connected Creativity, a platform that combines digital and real-world networking to help you match, meet and share what you know with others. As part of the platform, networking tool Braindating lets you connect with like-minded people and book one-to-one sessions based on shared passions and knowledge, regardless of your career level.

While Cannes has never completely eradicated a category, it has culled subcategories for this year. In fact, Philip Thomas, CEO of Cannes Lions parent Ascential Events, said the festival “cut about 100”. Nevertheless, this doesn’t mean it’ll never get rid of a category. “We’d love to kill a Lion because it’d be quite bold and it’d be interesting to say this is where the future is going,” he said.

The weeklong program for this year is centered on TED-like talks about the future of the media business, convergence of “content” and the increasingly blurred lines between entertainment and advertising. The star-studded lineup includes guests as diverse as Laura Dern, Kelly Clarkson, Helen Mirren, Ian McKellan, Jason Reitman and A$AP Rocky, as well as executives including Sky Atlantic director Zai Bennett and Hulu CEO Mike Hopkins.
This year’s festival comes at a particularly difficult time for advertisers. Ahead of the festival, agencies have been looking to trim costs, from hiring to spending on Cannes, as the ad business runs into headwinds. The belt-tightening comes as most ad holding companies are facing political and economic uncertainties, soft first-quarter earnings results and spending cuts by their clients.

In that context, Cannes is a logical cost-cutting target. The festival can cost large agencies US$8,000 to US$20,000 per person, including festival passes, housing and expenses, as well as up to US$3 million to submit campaigns to be considered for awards. That doesn’t include the cost of throwing a party or event.

PH: Creative Commons

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“We built a team of strong individuals” http://www.topinteractiveagencies.com/digital/agency/profiles/we-built-team-strong-individuals/ Mon, 05 Jun 2017 20:49:19 +0000 http://www.topinteractiveagencies.com/?p=19429 Lisbon, June 5th, 2017

Codedesign is a Lisbon-based digital agency with a team of 12 strong dedicated professionals marketers, developers, digital geeks, and creative thinkers...]]>
Lisbon, Jun 5th, 2017

Codesign-Bruno-Gavino

Codedesign is a Lisbon-based digital agency with a team of 12 strong dedicated professionals marketers, developers, digital geeks, and creative thinkers. Founded in 2015, Codedsign’s mission is helping businesses grow online.

Bruno Gavino, CEO and founder calls, “After a collective 15 years of working in the scope of digital marketing, we decided to ditch the corporate environments, pool together our experience and start our own agency. We aim to develop a personal relationship with each and every one of our clients, regardless of size, and build a company where people can show up happy to work everyday.”

Codedesign has a few clients in the US, and considers this an important enough market to have a contact point in New York. However, the agency is thriving in Portugal.

“Some say that Lisbon is new Berlin thanks to an influx of young creatives attracted by the city’s affordable rents, thriving business and culture,” says Bruno. “A vibrant entrepreneurial culture has emerged with everything from small design ateliers to new agencies, and online businesses opening in the city.”
 

Can you describe your agency in three words?

Eclectic, Authentic, Driven

What is the best way to earn trust from customers?

Never compromise your personal standards. Set the bar high for yourself and the quality of work your agency puts out, and go the extra mile to get there each and every time. Whether it’s a project for a major corporation with six digits in monthly media spend, or a startup with a small budget, never give your second best. Your customers will notice and they will put their faith in you and your team.

Can you give me an example of when you have worked with multiple clients at the same time and how did you managed?

Working with multiple clients at the same time is our everyday reality at Codedesign. We’re a small agency and we’re always taking on new clients, so my partner and myself don’t have the bandwidth to manage them all.

We knew from the beginning this would be the case, and that’s why we built a team of strong individuals. We’ve cherry picked for people who we know we can trust with responsibility. Each team member manages at least one client and I think it’s been a great system for all parties involved.

Can you share an example where you have had to resolve an issue between a creative team and a client? What did you do?

This is something I recently experienced internally. Since we don’t have a design team in-house, we hire designers on a freelance basis as needed.

We needed some work done for ourselves so we had hired a designer to create some banners for Codedesign. In this case we were the client.

Her work produced simply wasn’t what we were looking for, and I told her that. I explained that it was not a reflection on her skill as a designer, but that we needed the banners to adhere to more specific parameters. With the feedback I had given her, she produced a second draft of the designs and they turned out awesome.

How do you motivate other members of the team to achieve more?

I always try my best to make it known to my team that the company’s success is their successes. When the company thrives, they will thrive with it. I like to treat them to lunches, schedule regular team building activities, and let them know that their hard work is noticed and appreciated.

How do you ensure you and your team delivers or exceeds customers’ expectations?

I can say with full confidence that we deliver and exceed customer expectations because we have a strong team. We take pride in our team and the agency we have built together. We stand behind our name and our work reflects that.

What is the communication style within your team? Do you use any apps or tools?

When we are not all at the office: Email, Skype, or Google Hangouts. But we work in an open office, so we have a constant stream of communication. Communicating is usually just as easy as asking someone in the room a question, face to face.

What tools do you use as a manager to plan your activities as well as that of your team?

My Google Calendar keeps me (and my team) sane. It’s shared with everyone so we all stay on the same page. Also, Freedcamp for assigning specific project tasks and HubSpot for the sales team.

How do you communicate bad news to a client or a member of your team?

No sugar coating. It usually goes something like: Here’s the bad news, here are the options available at this moment, which course of action do you want to take?

Name a challenge your team is currently facing.

Finding like-minded developers. *AHEM Contact Us AHEM*

What piece of advice would you give a recent grad looking to work in digital marketing?

If you really want to learn about digital, grow your skillset, and develop an ability to think critically about marketing- work for a small company. Don’t choose your job based on salary alone. Find a job that challenges you. Ask questions, get involved in projects, and learn what the other departments are doing. A decade down the road, you’ll have more experience, knowledge, and will be worth much more than your counterparts who didn’t push themselves from start.

How did you get started in the industry?

While studying for my undergraduate degree in engineering, I found an on campus position for a part time developer. Like most college students, I was in need of some extra cash, so I learned how to code. What started out as a means to an end became the beginning of a very non linear path in digital. Fast forward a few years down the road and I am working in a huge international advertising agency. As advertising grew increasingly digital, I knew I wanted to be more involved in the digital side as well. I’d always been motivated by business and, for lack of a better expression (or perhaps just my background in agriculture speaking), getting my hands dirty. So, I started building digital agencies.

Are there online publications, professionals, industry leaders you follow?

Rand Fishkin, Steli Efti, Neil Patel. And these are some of my favorite blogs to follow.

Please list a few of your favourite digital brands:

Google, Moz, Litmus, Mailchimp.

What do you like doing in your free time?

Reading, yoga, and watching Benfica dominate Sporting in the Primeira Liga, of course.

Working-Preferences-Bruno-Gavino-Codedesign

By Geny Caloisi.
genyc@topinteractiveagencies.com

Learn more about Codedesign

Follow Codesign on social media:
https://www.linkedin.com/in/brunogavino/
https://www.linkedin.com/company-beta/10968298/
https://www.facebook.com/Codedesign.org/

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Ayima Launches New Office in San Francisco http://www.topinteractiveagencies.com/digital/agency/articles/ayima-launches-office-san-francisco/ Fri, 02 Jun 2017 14:37:32 +0000 http://www.topinteractiveagencies.com/?p=19553 San Francisco, June 2nd, 2017

Expansion. At this stage is stand Ayima. In process to meet it’s clients needs, they have announced the opening of their newest US office. As a continuity of their previous expansion to New York]]> San Francisco, June 2nd, 2017

Expansion. At this stage is stand Ayima. In process to meet it’s clients needs, they have announced the opening of their newest US office.
As a continuity of their previous expansion to New York and Vancouver, this digital agency from London now includes a hub in the bay area of San Francisco.

Why West Coast?

First step: the Bay Area is the biggest tech region in the world. Second step: San Francisco is home to a number of their clients. Now, Ayima’s clients can be provided with a local presence headed by their Senior V.P. Lauren MacPhail.

The objective is Lauren to continue building Ayima’s West Coast presence, which also has SEO Director Simon Panting, and a team of local experts.
One thing to perform is, in addition to constant sponsorship and involvement in local industry events, the launch of a new program called Ayima Kickstart.

What is Ayima Kickstart startup program?

Their San Fracisco team recognised a problem: the Bay Area is full of startups focused on shipping code and finishing their product, while trying to impress investors and gain users. With atention placed on that, they rarely employ any type of marketing in their lifecycle.

What Ayima Kickstart is trying to do is to assist early to mid-stage startups in discovering and implementing the most impactful components of digital marketing in order to fuel traffic growth. They can create short-term ramp up programs intended to smart startups providing a more extensive digital engagement.

For those who are located in the Bay Area, just keep an eye on this growing team at industry events around the region.

Learn more about Ayima

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How the discovery process is key to help a brand evolve over time http://www.topinteractiveagencies.com/digital/agency/profiles/discovery-process-key-brand-evolve-time/ Wed, 31 May 2017 19:00:16 +0000 http://www.topinteractiveagencies.com/?p=19278 Brooklyn, May 31st, 2017

Untitled Era is a Brooklyn-based boutique creative digital agency founded in 2013 on three principles: Hustle, Create and Do it better. Balance form with...]]>
Brooklyn, May 31st, 2017

Lisa-Champ-Untitled-Era width=

Untitled Era is a Brooklyn-based boutique creative digital agency founded in 2013 on three principles: Hustle, Create and Do it better. Balance form with function the agency creates memorable design and experiences.

Lisa Champ, Co-Founder and Creative Director of Untitled Era studied Communications Design at Pratt Institute where she received her BFA.

After graduating she was hired at a design agency in SoHo. While working at the agency she also moonlighted as a freelancer to learn more about web and digital design. A few years later she co-founded Untitled Era.

“I’ve always kept myself busy and I always want to learn more,” says Lisa and adds, “I believe that desire to learn new things and evolve helped me get over that first hurdle and into the industry.

However, she still finds some free time to hang out with her two dogs: Chief and Dunkin. She likes video games and also has an illustration project of her own, www.champ.nyc, where visitors can create wacky ‘tattoo-like’ designs.

Lisa gets inspired by her surroundings in New York City. “Being around other talented people also inspires me,” she points out. “I find interesting things in many corners of the internet. I always find inspiration when I get out of my comfort zone.”

What’s the story behind the name of the agency: Untitled Era?

The name is based on the idea that creativity helps shape and evolve how a brand/company is perceived over time.

Untitled — Every file or document is called “Untitled” before it holds an idea or design.
EraAn Identity, a rebrand, a new website, a new campaign, etc… mark a new period for a brand/company.

Can you describe your agency in three words?

Driven. Resourceful. Offbeat.

What is your definition of creativity?

To me creativity is a meaningful exploration, visually or conceptually, that solves a problem or communicates a message in a unique way.

How do you carry out your discovery process when you get a new project?

Discovery is collaborative. We start by asking a lot of questions about the goals and requirements of the project and we listen. We strive to get a solid back story and a good understanding, then we distil that.

Aside from the creative portion, discovery also encompasses the technical end of things. We look at the pros and cons of platforms and functionalities and how we’ll be able to best meet all the requirements.

For our discovery process we use a combination of information provided by the client and market research.

What role does the project brief have with regards to the ad / project development / design / or campaign?

The brief sets the goals and expectations for everyone involved — the client and the team. It’s the blueprint of every project and ensures we’re all on the same page creatively, technically, time-wise and budget-wise.

What are the things that one should never miss when we are preparing a project brief?

• Narrowing in on what you’re trying to solve/achieve
Expectations for everyone involved
Timelines

Missing one of these has the potential to snowball into extra costs, missed deadlines, unhappy people and the quality will probably suffer.

Name a challenge your team is currently facing.

The current problem is that there is not enough time in the day. Since we can’t add a few more hours to the clock, our biggest challenge is balancing a growing team with profits. All while carrying out great work that people are excited about.

If you have to do a project in another country, how do you make sure you know enough about their culture to produce a product that resonates with the audience?

To be honest I haven’t fully run into this yet. However, I’d approach this with a combination of culture-based questions, research, and set milestones to test with people who have a better understanding of said culture.

Which qualities of creativity do you look for when recruiting new people?

At UntitledEra we look for a person that is an empathizer. A listener. An unconventional thinker. Someone that has the ability to communicate clearly and that is attentive to detail.

Are there online publications, professionals, industry leaders you follow?

AIGA (the professional association for design). ADC. Under Consideration. Awwwards. Site Inspire. Dribbble. Debbie Millman. Stefan Sagmeister. Marian Bantjes. Ornamental Conifer. Julien Vallée. Craig & Karl. Zim & Zou. Many more.

Which cities outside where you live interest you creatively?

The West Coast, because I’m in the East Coast. San Francisco, Los Angeles, Seattle.

Please list a few of your favourite digital brands:

Spotify. Google. Nintendo. Red Bull. Netflix.

Working-Preferences-Lisa-Champ-Untitled-Era

By Geny Caloisi.
genyc@topinteractiveagencies.com

Learn more about Untitled Era

Follow Untitled Era on social media:
https://www.facebook.com/untitledera
https://twitter.com/untitledera

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Facebook’s Zuckerberg goes back to Harvard and takes a victory lap http://www.topinteractiveagencies.com/digital/agency/articles/facebook-zuckerberg-harvard-takes-victory-lap/ Fri, 26 May 2017 17:06:29 +0000 http://www.topinteractiveagencies.com/?p=19740 ]]> Facebook-harvard-Zuckerberg

Mark Zuckerberg never graduated Harvard. But the Facebook founder decided to return to the school to give this year’s commencement address. He dropped out 12 years ago to focus on Facebook, now the world’s largest social networking company.

Let’s face it, you accomplished something I never could,” Zuckerberg told the graduates. “If I get through this speech today, it’ll be the first time I actually finish something here at Harvard.

Zuckerberg followed another famous Harvard dropout, Bill Gates, who spoke before its graduates a decade ago. Steve Jobs, who dropped out of Reed College in Oregon, gave Stanford’s commencement speech in 2005.

The 33-year-old tech founder of Facebook said he would never have been able to risk leaving the elite Ivy League school if he had not known that his family would have been able to support him if he failed.

There is something wrong with our system when I can leave here and make billions of dollars in ten years when millions of students can’t afford to pay off their loans, let alone start a business,” Zuckerberg told the crowd.

When you don’t have the freedom to take your idea and turn it into a historic enterprise we all lose,” said Zuckerberg, who was also named an honorary doctor of laws. He offered no specific solutions to the problems he highlighted, but urged graduates to contemplate them.

Zuckerberg started Facebook in his Harvard dorm room in 2004. He also met his wife, Priscilla Chan, there. He said in his speech that his “best memory” at Harvard was meeting Chan.

I had just launched this prank website Facemash, and the ad (administrative) board wanted to ‘see me,” said Zuckerberg, who is normally very tight-lipped about his personal relationships. “Everyone thought I was going to get kicked out. My parents drove up here to help me pack my stuff. My friends threw me a going-away party. Who does that? As luck would have it, Priscilla was at that party with her friends. And we met in line for the bathroom in the Pfoho Belltower (a dorm), and in what must seem like one of the all-time most romantic lines, I turned to her and said: ‘I’m getting kicked out in three days, so we need to go on a date quickly.’

Zuckerberg spoke about the founding of Facebook, telling the graduates that “ideas never come fully formed… if I had to know everything about connecting people before I got started, I never would have built Facebook.

He didn’t just talk about Facebook; he also touched on political tones. He said there is “something wrong with our system when I can leave here and make billions of dollars in 10 years while millions of students can’t even afford to pay off their loans, let alone start a business” and also addressed economic inequality.

We should explore ideas like universal basic income to make sure that everyone has a cushion to try new ideas,” Zuckerberg said. “We’re all going to change jobs and roles many times, so we need affordable child care to get to work and health care that’s not tied to one employer.

The event was livestreamed on Harvard’s website and on Zuckerberg’s Facebook page. A day before, Zuckerberg and Chan live-streamed a video from Zuckerberg’s old dorm room on his Facebook page.

Since its launch in 2004, Facebook has inspired a host of competitors, including Twitter and Snapchat. Today some 1.9 billion people use Facebook each month. Its broad reach has made the company a lightning rod for controversy, most recently for the ways that producers of fake news stories used it to influence public opinion during the 2016 US presidential election, and for a pair of incidents last month in which users posted videos of two murders, one of them live.

PH: Facebook founder Mark Zuckerberg stands to receive an honorary Doctor of Laws degree during the 366th Commencement Exercises at Harvard University – Reuters

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Get your ‘MAXBURST’ on creative projects http://www.topinteractiveagencies.com/digital/agency/profiles/maxburst-creative-projects/ Tue, 23 May 2017 18:43:02 +0000 http://www.topinteractiveagencies.com/?p=19018 New York, May 23th, 2017

Max Burst, directed by Andrew Ruditser and Donny Escolastico… Doesn’t it sound like a Hollywood blockbuster? MAXBURST is not a movie, but the New York based agency does pretty spectacular works.]]>
New York, May 23th, 2017

Andrew-Ruditser-Maxburst width=

Premier: ‘Max Burst’, directed by Andrew Ruditser and Donny Escolastico… doesn’t it sound like a Hollywood blockbuster? MAXBURST is not a movie, but the New York based agency does pretty spectacular works.

The ten year-old agency has been focusing on Web Design, Development and Internet Marketing across many different verticals and industries since its inception.

Andrew Rudister started his own small IT company in 2003 and was able to sale it at a profit four years later. 

Proud as a father of his company, Andrew describes MAXBURST as a Top rated digital agency focused on creativity and results driven solutions. Whether it’s to increase profits, provide support, sell products or promote your brand, allow our web design services to bring your company to the forefront”.

Andrew confesses that there have been three key facts that have helped him get to where he is today. 1-Meeting his business partner Donny in 2007, with whom he founded MAXBURST. 2- The insistence of his dad, that he should pursue his entrepreneurial drive. 3- The unconditional support of his wife.

MAXBURST shines when it comes to inspired conceptualizing and inventive online business models. It has created a myriad of brand friendly websites, powerful direct response tactics, and ingenious marketing strategies that create hyper-growth for our clients.

But of course, one of the most important first steps on any successful creative project is the discovery process.  Andrew gives us an insight on how this goes: “We have a detailed discovery questionnaire that we require all of our new clients to complete. Our skilled project managers assist new clients through this questionnaire. Some of the questions we ask our clients are:

1) Tell us about your Company: Give us an overview of what you do and your procedures.

2) What was the inspiration behind your companies current branding? Are you satisfied with it or are you looking to completely rebrand the corporate image before building a new website?

The role of the project manager at MAXBURST is key. Projects last, in average, between 3-6 months, depending on their complexity. Each client develops a close relationship with his or her project manager and they rely on him or her heavily for the day-to-day tasks that are associated with a new web design and development project.

Not anyone can be a project manager at MAXBURST, thou. Andrew himself is extremely comfortable with writing HTML, therefore he also expects proficiency from his project managers. They should also be familiar with other client and server side scripting languages such as JavaScript and PHP to name but a few.

To manage and plan M activities, the agency uses e a series of cloud-based software. Some tools of the tools are: Asana for project and task management, Slack for company messaging and communications, Zoho CRM for Sales and Customer Data and InvisionApp for Design Prototyping and Wireframing.

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Sounds like a tempting agency to work for? Well, if you have intelligence, patience and willingness to learn, you should send your CV.

MAXBURST currently has 32 full time employees, and Andrew believes that if the message and goal of the company is clear and well understood, you can let people flow.

“I believe that one sure way to find out if you are leading well is to leave behind those that you have been leading. If your staff is flying solo without much of your intervention that, I believe, means you have led well and your vision and process can perpetuate”.

“A great working environment is somewhere where everyone feels genuinely comfortable,” he adds, “There must be a good balance between work and leisure so that employees do not feel stressed and burned out. It’s also important that everyone knows that deadlines need to be met and periods of hard work is required of everyone”.

Andrew gets inspired by the dual process that is involved in Web Design: on the one hand he programming and development and on the other, there is the creativity and design. The job  also comes with other perks that he enjoys, such as: constantly having to learn new things; meeting interesting new people and learning about their business; and getting the chance of travelling to areas he would never go to, if it weren’t work related.

To close we asked: where he sees himself or his agency in five years time?

Five years is a really long time in this industry,” Andrew says.  “So much can and has changed in five years already. The way we used to do things  five years ago no longer apply to our working style and culture. In the next five years I see us evolving into more of a Digital Marketing firm with a focus on Website Design and Development. Recently, we have produced several digital strategies for the wearables industry and I see us getting involved in that much more in the years to come”.

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By Geny Caloisi.
genyc@topinteractiveagencies.com

Learn more about Maxburst

Follow MAXBURST on social media:

Facebook
Twitter
LinkedIn

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Why having an idea and developing it beyond the client’s needs, is not a good thing http://www.topinteractiveagencies.com/digital/agency/profiles/having-an-idea-and-developing-it/ Wed, 17 May 2017 19:23:02 +0000 http://www.topinteractiveagencies.com/?p=18828 Ljubljana, May 17th, 2017

CNJ digital—the abbreviation stands for Coffee N’JUICE—is a collection of strategic thinkers, problem solvers, designers and developers based in Ljubljana, Slovenia. CNJ digital started...]]>
Ljubljana, May 17th, 2017

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CNJ digital—the abbreviation stands for Coffee N’JUICE—is a collection of strategic thinkers, problem solvers, designers and developers based in Ljubljana, Slovenia. CNJ digital started in 2011, when two founding members realised that their morning routine, i.e. meeting in a cafe and drinking a glass of freshly-squeezed orange juice and a cup of coffee—made all the difference between getting a good or bad start to a day.

That’s how the name of the company came to be. The company started with modest, low-key project, directed exclusively towards advertising content. Their impressive banners, attracted major marketing agencies and other clients who wanted to work with CNJ on a number of different projects.

“We grew and became even more experienced,” says Mak Kordic, CEO of CNJ digital and adds, “We love to embark on pathfinding missions, exploring the latest trends and technological advancements. Our primary focus is on digital, but we also keep our creative taps open for any other exciting ideas. We take pride in managing projects in the fields of digital, IoT and communications”.

In early 2013, they had outgrown their premises and moved to new offices, which gave them the additional space needed to recruit inspiring new team members, and get a dog. “Yes, we do have a small dog, a gentle young poodle by the name of Dolly,” confirms Mak.

In 2016 the agency changed its name from Coffee N’JUICE to CNJ digital. “Our mission is to use our technological and business knowledge to create smart digital solutions for our clients,” says Mak, who started in the industry as a flash banner designer and never looked back. We asked him to tell us more.

What is the creative agency market like in Slovenia?

The digital agency market in Slovenia is slowly but surely waking up. The market is small and everybody knows each other so if you mess up, the client makes sure everybody knows. That quickly weeds out incapable agencies and individuals.

There are few smaller agencies which have been on the market for some time now and are just now getting the exposure they deserve. We are one of them. The competition is fierce but competition is good, we are all better because of it. Thick skin and constant delivery of good projects is what keeps you in the loop.

The case studies you have on your website include thermostats, does the smart home industry play a big role in the country and hence they need a better proposition to succeed in a competitive market?

As it is with all trends, Slovenia is a little late to the table, but there is quite a few companies here working on IoT, smart home, cloud services etc. We are lucky we got to work on few IoT projects already, so we are one step ahead in that regard. Most of our smart home/IoT work is for foreign clients and international markets, which are craving for new connected appliances such as thermostats, locks, etc.

We were also involved in Smart home group organized by Slovenian Chamber of commerce and industry, where we got to meet a lot of Slovenian companies which work in this field. Slovenia as a country has big plans in updating its infrastructure to become smarter and this group was organized to help them with creating a brief and a roadmap. I think Slovenia has a lot to offer in this field, which will become apparent in months to come.

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Do you have a typical type of client?

We love working with all kinds of clients. From small startups to big multinational companies. In the end you always have one person you talk to. If the project is interesting we will take it. We also work with a lot of advertising agencies so maybe our typical client could be an advertising agency.

Can you describe your agency in three words?

  • Flexible -> we try to offer the most to every client and every project
  • Smart -> working smart is better than working more
  • Curious -> Always exploring new ideas and possibilities

What are the best practices to develop excellent customer relationship?

I believe in honest and open relationships. Also there has to be some chemistry between the client and the agency. If that is not there, no relationship can last. My best practices are: be honest and mean what you say, talk openly and speak your mind, if you don’t feel a connection end it asap.

Can you give me an example of when you have worked with multiple clients at the same time and how did you managed?

One example? We do that all the time managing clients is not an easy task, there are people involved which is always a gamble. Communicating quickly and efficiently, anticipating problems and offering solutions is what keeps you going.

We usually assign a key contact person in our agency who talks to the client so they develop a bond. When that is achieved, working with a client becomes almost as hanging out with a friend.

Can you share an example where you have had to resolve an issue between a creative team and a client?

Creatives usually fall for an idea and develop it well beyond the client’s needs and expectations. And that is not always a good thing. Key to every project is having a capable project manager which knows client needs and can steer the creative team to fill those.

We had a project once where client demanded the project to be done in a old school way without any “trendy” features such as responsiveness, retina ready, etc. Creative team just wasn’t buying it, because that was obviously not the best choice for clients customers. It started with a bang but finished with fanfare. We launched version 1.0 (according to client wishes) after which client quickly realized that we were right, so we launched 2.0 (our version) shortly after. Everybody was happy in the end.

What is the communication style within your team? Do you use any apps or tools?

I like my team to talk as much as possible because I believe much is lost when people keep to themselves. We use Skype for inside/outside communication, we use Asana in collaboration with Instagantt for task management and we use Harvest for time and project tracking. Besides that we have weekly meetings and monthly align meetings where the whole team aligns in the right direction. All communication is laid back, because the most important thing is to get the information thru.

How do you monitor and review the delegated responsibilities?

We monitor Asana which gives us a task overview per project and per person. The Asana also syncs with Harvest so we have an insight how much time is used on each task. We follow daily activities of the team so we quickly pickup if there are any issues. Every created task has an assignee and a deadline, those are key elements. Everyone is responsible for their own tasks and have to finish them by the given deadline.

How would you deal with an angry customer?

I don’t. I usually wait for people to cool down and then discuss the issues. In the heat of the moment everybody thinks that they are right and there is no way of solving it then. What is a big no-go is solving problems via email or text. People are social species and communicating with email or in person where you can see facial expressions and body language is worlds apart.

How do you communicate bad news?

Quickly and straight to the point. No point in sugar coating.

Name a challenge your team is currently facing.

As usual, catching a tight deadline for a mobile app launch because some changes in the market, which made it vital to the client to launch as soon as possible. We will dedicate as many people to the project as possible and find smart solutions to make it happen. I like working under pressure, makes you more resourceful and creative.

What piece of advice would you give a recent grad looking to work in digital marketing?

Start working asap, paid or for free, doesn’t mather. The key is to understand the business and get some work done on real projects. Don’t wait for that golden opportunity, start working in the business asap, just to be around it and you will figure it out from there.

Are there online publications, professionals, industry leaders you follow?

Elon Musk is a true revolutionary, I like what he has to say. I read the mainstream tech news outlets such as the verge, gizmodo, techcrunch etc. Also love reading Medium and Qz.com.

Please list a few of your favourite digital brands:

N26, Facebook, Amazon,…

What do you like doing in your free time?

My work is my free time and my free time is my work. So besides work, I love riding motorcycles, spearfishing and just enjoying leisure time with my girlfriend and our poodle Dolly.

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By Geny Caloisi.
genyc@topinteractiveagencies.com

Learn more about CNJ digital

Follow CNJ digital on social media:

LinkedIn
Facebook
Instagram
Twitter

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