Be it with funny ads, campaigns that attack the heart directly or show you the true role that mothers occupy, brands made an effort to get the juice out of Mother’s Day 2019, with creative and original marketing campaigns, which set a trend in social networks. We show you the 10 best campaigns dedicated to mom, according to our parameters:
Give her a feeling that lasts is the message of the Pandora campaign. A monochrome video with a sweet song by Liza Colby, where mothers and children are photographed for eternity.
With the campaign “Don’t mess with Mother”, Apple took the opportunity to show the fury of animals when attacking females. A beautiful video of the planet earth filmed entirely with an iPhone XS by Cam4 Collective.
With the help of Ed Oliver, the FNL team launched another campaign dedicated to all moms. Emotional messages of gratitude from one of the promises of American football arrived from Houston, a defensive tackle who also has 52.8 followers on Instagram.
Thank you, moms! 🤗#MothersDay pic.twitter.com/PvxVHBUsiX
— Buffalo Bills (@BuffaloBills) May 12, 2019
A very creative idea that shows the daily life of mothers of small children and teenagers. With “#HeyMom” campaign, Google takes advantage to show the importance of a command and promote at the same time Google Home Hub.
Hallmark Gold Crown launches an emotional video showing the different stages of mother-daughter relationships. Commemorative cards for Mother’s Day with a touch of melodrama.
Perhaps the most fun video of our selection: KFC launches some sexy dancers that are transformed into large packages of fried chicken, ready to be eaten by moms in their day. A celebration of pure muscle and flavor.
Nestlé Brazil seeks to highlight the strength of mothers opening the way when they give security to their children facing a new challenge. The campaign includes 3 real stories with messages of improvement.
Roger’s mom or Rafa’s mom. At ATP they celebrate together with the main tennis players of the world, the mothers and main fans that are what make these people, athletes.
To all the mothers that make it possible, #HappyMothersDay 🤗💕 pic.twitter.com/g1ko9jh2Sv
— ATP Tour (@ATP_Tour) May 12, 2019
Budweiser chooses Wilson Carreras’ first homer and his dedication to his mother, the most important person in his life. “For every first, she’s your call, call your mother”.
.@WContreras40 first career hit was a home run. He dedicated it to the most important person in his life.
For every first, she’s your first call. #HappyMothersDay #CallYourMom pic.twitter.com/H0cy09msMw
— Budweiser (@budweiserusa) May 9, 2019
Have you seen on social networks a creative marketing campaign for Mother’s Day that wasn’t included in our list? Leave us the link in the comments below!
Enjoy and get inspired by 2020’s commercials clicking here!