The rise of Ethical Agencies

Over the last couple of years, people have started to pay more attention to their surroundings. News go wild thanks to the internet and we can thank this net for a few things, specially for helping us to raise awareness when it comes to social and environmental issues.

People have managed to found their own way of helping the environment: some enrolled in organizations and do volunteer work, others may not find the time to take part on activities but choose to donate instead. The idea? No matter what or how much you do, as long as you DO something.

When taking a look at the digital and advertising industry, we came up with a term that we needed to find more as some agencies instead of defining theirselves as a “marketing”, “advertising” or “creative” agency as most do, call themselves an Ethical Agency.

The main goal of this kind of agencies, is to make sure that companies which do good, communicate to their customers as effectively as possible, and what’s really interesting, is that they all have in common the policy of only working with clients who really care for the planet, like B-Corp certified companies.

As the acknowledgement of the term Ethical Agency has lately rised, we found long-time agencies who have been working under this concept for over ten years!

Check out this list and discover some of the most prominent Ethical Agencies and the newly born ones, which are already making a positive change.

GOOD Agency

Based in London, GOOD Agency builds belief in brands, businesses and causes, activate them brilliantly, internally and externally.

Anthesis

Headquartered in Colorado but with offices all over the world, Anthesis delivers performance by combining combine broad and deep sustainability expertise with their commercial and operational capabilities.

Studio Republic

Studio Republic has been making a positive impact with every partnership for over 16 years, focusing on charities and nonprofit organisations.

Flag

From Cambridge UK, Flag holds the ISO 9001 accreditation so the project management processes they follow meet the most stringent quality standards.

Futerra

Probably one of the oldest Ethical Agencies is Futerra, which was founded in 2001 and since then, they have pursued the mission of ‘making sustainable development so desirable it becomes normal’.

Invincible Unicorn

Invincible Unicorn was founded in 2018 by Ben Kay along with his wife, who are both involved with supporting The Future Is Calling and therefore, their entire agency is run from the perspective of being accountable to the environment.

ERM

For nearly 50 years ERM has been working in diverse industry sectors to help clients to understand and manage their environmental, health, safety, risk and social impacts.

REAL Ethical Marketing

REAL stands for Respect, Ethics, Activism & Love so that every interaction they have with a potential customer embodies these core values.

Enviral

Enviral is a full-service ethical marketing agency that helps ethical companies or those who would like to be ethical, get into the spotlight through remarkable communications.


While you were reading this post, have you think of another Ethical Agency? Or maybe you work at one already?! If so, please leave us a comment so we can add it to this article as well as this amazing list!

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