Reactive is a global digital agency with offices in Melbourne, Sydney, Auckland and London that specialises in providing eCommerce and digital solutions primarily to clients in the retail, travel and government sectors. Clients include Tesco, Endemol, STA Travel, Rip Curl, British Airways, Jeanswest, Crumpler and General Pants Group.
Reactive is a full-service digital agency, we’re passionate about what we do, and how we do it.
Partnering with our clients to create unique online solutions, we believe that creativity is the key to unlocking ideas and delivering results. Our core services comprise insight & strategy, design & usability, development, eCommerce, integrated marketing and project management.
Founded in 1997, they were creating online experiences back when Netscape 2 was the browser of choice, and the “dot-com bubble” was but a twinkle in investor’s eyes.
Founders Tim Fouhy and Tim O’Neill (who continue to independently own and manage the business) emerged from their studies of Computer Graphic Design in New Zealand.
Immediately following graduation in 1996, ‘the Tims’ moved to Melbourne to pursue their Internet careers at Sausage Software, one of the world’s pioneering Internet software companies. As one of Australia’s busiest and most profitable eCommerce Web sites, www.sausage.com became their responsibility and was twice voted most popular Web site at the Australian Internet Awards.
At this time, ‘the Tims’ became aware of the lack of experienced, results-focused and energetic digital agencies (back then we were called ‘Web design companies’) in the marketplace. Thus… Reactive was born, with the aim of applying the skills and experience gained at Sausage Software to a wider range of commercial Web sites and multimedia projects.
Since then, the Reactive team has grown to include some of the most talented and experienced strategists, creatives and technologists in Australia, helping to keep Reactive at the leading-edge of the industry. Our collection of industry awards is testament to the quality of work we produce.
In 2006 Reactive opened offices in Sydney and London, to build on an already solid client-base, and seize new opportunities in these regions. These offices continue to prosper, with strong revenue growth and amazing new clients in the past four years.
In 2010 Reactive returned to Aotearoa, opening an office in Auckland, New Zealand. In only a few short months (since writing) this office has secured amazing new clients and we’re confident of replicating our success in Melbourne, Sydney and London.
Interactive Media Awards
2008 Interactive Media Awards
WINNER Outstanding Achievement Award: Melbourne Convention & Exhibition Centre
2008 AGDA (Australian Graphic Design Association) Awards
DISTINCTION Digital Media – Web site: Melbourne Convention & Exhibition Centre
DISTINCTION Digital Media – Web site single page or section feature: Melbourne Convention & Exhibition Centre Experience
DISTINCTION Digital Media – Web site: Formway
FINALIST Digital Media – Web site: Cedar
FINALIST Digital Media – Web site: Crumpler
FINALIST Digital Media – Web site: Rothelowman
2008 .Net Magazine
WINNER Hottest new Web site – Issue 182 November 2008: Crumpler
2008 WebAward Competition
WINNER Outstanding Website Award: Formway
WINNER Online Community Standard of Excellence: GCC
WINNER International Business Standard of Excellence Award: MCEC
2008 FWA Award
WINNER Site of the day – Web site: Crumpler
2008 Travolution Awards
WINNER Best Web Agency for Web site design
FINALIST Best Tour Operator Web site: Top Deck Tours
2008 AAP Creative Awards
FINALIST – six finalists in three categories, for:
British Airways High Life Shop Web site, British Airways Media Web site, and
Tesco Magazine Web site
2007 BIMA (British Interactive Media Association) Awards
FINALIST Best B2B: Global Corporate Challenge 2007
2007 MADC (Melbourne Art Directors) Awards
Bronze – Best Consumer Web site: Global Corporate Challenge 2007
FINALIST Best Consumer Web site: Rothe Lowman
2006 AGDA (Australian Graphic Design Association) Awards
DISTINCTION Digital Media – Web site: Global Corporate Challenge 2005
DISTINCTION Self Promotion – Digital Media: Reactive Interactive Xmas Card
FINALIST Digital Media – Web site: Melbourne Airport Web site
FINALIST Digital Media – Web site page/section feature: Melbourne Airport Interactive Map
2006 AIMIA (Australian Internet and Multimedia Industry Association) Awards
WINNER Best Science/Health: Global Corporate Challenge 2005
FINALIST Best Business/eCommerce: Melbourne Airport
2006 Webby Awards
Official Honouree – Best Health Web site: Global Corporate Challenge 2005
2006 BIMA (British Interactive Media Association) Awards
FINALIST Best B2B: Global Corporate Challenge 2005
FINALIST Best B2C: Melbourne Airport