IU/UX

A collection of insights on the topic of IU/UX:

Affinity

AFFINITY is an independent, full service media and creative agency that focuses on business-transforming outcomes, not channel-defined output. Recognised by WARC as Australia’s most effective Digital/Specialist agency for three years running, we combine science and creativity to deliver solutions that make a measurable impact on all of the clients we work with. 

digitHub

Specialized in the design and development of growth strategies and digital products for companies and startups with a strong mission towards the sustainability of the planet and the improvement of people’s quality of life. Headquarters: Corso Buenos Aires 54, Milan, Italy Tel: +393474488458 Mail: info@digithub.co Staff: 8 – 20 Clients: NHOA, Free2Move eSolution, lightdrop.live, Quercus Capital, Engie eps, Startup Ally, […]

Hypnotic Digital Agency

At Hypnotic, we firmly believe that technology exists to enable a vision. Your brand’s vision. And that is why we stand apart: to us, technology is not a driver. Innovation is.

!PAF Collective

Powerful consumer insights bring together the best of creative thinking and communication. The result is a highly collaborative, creative, and user-centric approach to strategy that scales across traditional and non-traditional media channels.

Surf

We strive to gain both technical and product expertise in retail, foodtech, and banking, but what we value most is people. We know how to deliver products that millions of people would enjoy using. Headquarters: 1201 Orange Street, Suite 600, Wilmington, United States Tel: +19177281789 Mail: hello@surf.dev Staff: 101 – 200 Clients: KFC, Mars, The Home Depot, Burger King, Raiffeisen […]

So Interactive

We’re a digital creative and design agency specialising in Strategy, User Experience, Website Design, Product Design, Brand Design, and Content. Our solutions range from creating immersive website designs to award-winning social media brand campaigns.

“Startups Don’t Need Ten Months of Theory — They Need Momentum” — Ohad Shalev on Prioritizing Speed, Clarity, and Real-World Testing

Tel Aviv, November 27th, 2025

In this interview, Ohad Shalev, Co-Founder and Head of Design at hello., explains why early-stage startups must prioritize speed, clarity, and real-world testing. He reflects on the agency’s no-nonsense approach to branding and product design.

Global UX community gathers at UX Fest 2021

The conference was spread over three afternoons and included a combination of over a dozen short talks, live Q&As and panel discussions. Day one was all about the product, from discovery to knowing when to kill a product, day two focused on inclusivity and accessibility, while day three was about designing for growth.