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Social Media Strategist

Social Media Strategist

Flightpath is an award-winning agency headquartered in New York City’s Flatiron district. We deliver business building digital marketing imperatives along with full-service creative and production capabilities. Our team members are a group of seasoned digital marketers who discover and mine emotional currency to create real business value for clients including Merck, Goya Foods and the USGA.
We are currently seeking a Social Media Strategist to join our growing team. In partnership with our marketing, creative, and production professionals, this person will lead the development, execution, and assessment of innovative, results-oriented digital marketing campaigns that leverage content marketing, social media and related tools and methodologies.

– Serve as an agency leader and subject matter expert for issues associated with social media and content marketing
– Brainstorm innovative ideas and strategies to support client initiatives with a focus on storytelling, influencers and customer engagement
– Define and develop influencer marketing strategies for clients that encourage customer advocacy and support
– Regularly exhibit thought leadership on social and content marketing, as well as related topics inside and beyond the agency
– Lead research and creative brainstorming for social marketing campaigns on behalf of clients and prospects
– Manage communities across various social platforms (including Facebook, Instagram, Twitter, Pinterest, etc.), managing both paid and non-paid content
– Plan content marketing campaigns, including requirements definition, scope, deliverables, schedules, and budgets
– Create content and execute campaigns in partnership with colleagues
– Analyze, review, and report on effectiveness of campaigns in an effort to maximize results
– Identify new business opportunities and play an active role in the agency’s new business acquisition team
– Investigate social technologies and emerging platforms to uncover opportunities for ongoing growth and innovation


– Minimum 3 years of relevant experience leveraging social media and content marketing in a corporate, marketing or brand-building capacity
– Wide-ranging familiarity with content marketing best practices and major social platforms from a conceptual, marketing, technical, and feature-set perspective
– Deep personal engagement in social media and online communities of all types
– Superior communication and presentation ability. Excellent research and associated reporting skills
– Meaningful experience leveraging social media in a brand building capacity
– Strong editorial background and outstanding writing/journalistic skills
– Demonstrable ability to exhibit bona fide thought leadership in the realms of content marketing and digital marketing
– Boundless creativity and energy
– BA/BS or equivalent


Digital designer

New York City

Full time



Flightpath is a creative digital agency located in NYC. Headquarters : 36 West 25th St Floor 8-9 - New York - USA Phone :+212-674-5600 Email : Clients : Minwax, BobMankoff, ShoPlace, WageWorks, MSG Varsity, Goya. Web : Social Media : Case studies :