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The Society of Digital Agencies (SoDA) serves as a voice for digital marketing professionals worldwide with a mission to advance the industry through Best Practices, Education, and Advocacy.


A Society is Founded

Miami 2007: 13 leading digital agency CEO’s decided to meet up and have a talk about where our industry was headed. New friends were made, business problems and solutions were shared and a society was formed. We were on a mission to advance this industry we all felt so passionate about. We made it official at SXSW in 2008 and welcomed our founding partner, Adobe. The digital world now had a voice.

What SoDA is

SoDA is an international association of respected digital marketing agency leaders and entrepreneur’s with a history and a vision for the future of marketing.

SoDA provides infrastructure, processes, and products to enable collaboration between members around education, best practices and advocacy.

Who SoDA Is

SoDA leadership consists of seven directors, each is elected from the membership and an advisory board composed of industry leaders and specialists. The organization also maintains full time staff to execute against its mission. SoDA members are exclusively C or E level leaders in their agencies.

Organizational Sponsors

SoDA is a non-profit industry organization. Its partners are likeminded, progressive brands that have a mutually beneficial interest in supporting SoDA’s mission.

Adobe Systems has been a SoDA partner since its inception.