“The Gaming Sector Requires Real Expertise That Not All Agencies Have Access To” — Bruno Luriot on Biborg’s Strategic Approach

Paris, 28^th January 2026

Bruno Luriot, Co-Founder and CEO of Biborg, shares the agency’s evolution from its Flash-era roots to becoming a creative powerhouse in the gaming industry. He discusses the importance of deep industry knowledge, the balance between creativity and strategy, and Biborg’s commitment to improving the gaming ecosystem through diversity, authenticity, and impact-driven campaigns.