Since every new year brings new interactive and digital challenges, we can use these stories to help build forward-thinking strategies that help us win tomorrow.
More than 4.000 marketers from over 70 countries celebrated a new edition of the Content Marketing World, an event to learn and network during four consecutive days. Congregated in Cleveland, Ohio, the conference covered a wide array of issues such as strategy, storytelling and ROI, demand generation and artificial intelligence.
Following its work with property business firm Carter Jonas, London-based digital agency Delete, was awarded with the 2018 Sitecore Experience Awards – only a year after having gained two prestigious awards. The agency has created an exceptional personal user experience which has increased brand value and performance.
You know when an advertisement is successful if your consumer remembers it and so, your brand. But it is even better when storytelling becomes into a forever remembered campaign. Take a look at some of the best brand narrative campaigns taken from real stories.
After months of refurbishment, Major Tom has opened the doors of its new headquarters in downtown Vancouver – a new space for collaboration, inspiration and concentration. Take a look at the 112-year-old building which is now the first heritage building in Vancouver to be converted from a warehouse into residential and commercial usage.
Karyn Pascoe, has been appointed as the new Chief Creative Officer at Beyond. With an extensive experience across product and marketing, she will be now heading up creative across the agency’s studios and will be based out of San Francisco.
Emojis are so likable by people and so used in social media that it even has its own celebration day. But how emojis were created and which was the first one? On this article we take a look back at the beginning of emojis and how digital agencies celebrated #WorldEmojiDay on the 17th of July. Don’t miss it!
The global leader in E-commerce and E-payment solutions for loyalty programs, Loylogic, announced its entrance into the Buy-Gift-Transfer market with its new BGT-module by offering a state of the art technology platform combined with excellent commercials.
One of the most celebrated holidays across countries, it’s their Independence Day, and certainly one of the biggest is the one from the United States, which is every 4th of July. On that day, digital agencies from USA were closed, but anyway, all of them celebrated this day through social media. Take a look!
Major Tom, a full-service agency that’s been purpose-built to help clients thrive in today’s increasingly complex marketing landscape; launched in New York, Toronto, and Vancouver today. The new agency was formed after a merger between award-winning agencies 6S Marketing and Drive Digital.
Last week, Cannes Lions Advertising Festival took place in the south of France, gathering media and marketing executives, creative directors, and advertising salespeople to debate the future of the industry. Despite the festival’s creative emphasis, this years’ edition was dominated by technology, AR, VR and its role in the advertising /media world.
Mobile phones and social media are nowadays an important part of our lives, which is why since 2014, every 21st of June is the National Selfie Day. From UK to United States, agencies celebrated the day by taking a selfie and of course, by sharing it on their Facebook, Twitter or Instagram profiles. Take a look!
Brands are evolving and rather than being passive receivers of messages, experimental marketers trust that costumers should be actively involved in the experience and developing a relationship with the brand. Find on this article some of the best campaign examples that we came across regardless Experiential Marketing.
Beyond recently announced the appointment of Judy Gibbons as Chair, who has over 25 years of experience in Product marketing, E-Commerce, Digital media and International business strategy. Aside from her advisory roles, she has been named two times as one of the most influential European Business Women and one of Time Magazine’s “People to Watch in International Business.”
Last week, many charities, foundations and agencies from the UK got together under the #MentalHealthAwarenessWeek to aware about the importance of enjoying good Mental Health. This year the focus of the week was on stress, taking place from the 14th to the 20th of May. Take a look at how UK digital agencies participated!
More than 200 attendees and 40 guest speakers gathered in San Francisco for a new edition of the DigiStrategy World Forum. The focus throughout the day was on uniting leading minds, generating unrivalled learning experiences and creating passionate discussion and actual transformation, which certainly was a success.
Digital Marketing Leaders’ Summit 2018 is ready to begin in Australia, welcoming the country’s forward thinkers and entrepreneurs in April 26 and 27 to discuss the new trends and innovations in the sector. The event is Australia’s foremost Digital Marketing conference but this year is set to be one of the best, with an agenda and a list of speakers that will keep everybody in their seats during the two days.
We took a close look at Mexico in order to get a better sense at its opportunities and challenges, for being one of the most important markets in Latin America. Mexico has a total population of 130 million, most of it concentrated in big cities such as Mexico City, Guadalajara and Monterrey, with eight, five and four million inhabitants respectively.
The International Women’s Day is annually held on the 8th of March to celebrate women’s achievements worldwide and throughout history. At work, it’s common to make a special mention through internal newsletters focusing on the day. 2018 was no exception and so, many digital agencies shared pictures of their team and women who inspire them at work. Take a look!
Many interactive agencies decided to cook some pancakes at the office for breakfast or to eat through the day on Shrove Tuesday. Some made salty pancakes while others preferred it sweet. Take a look at how agencies enjoyed this delicious morning under the #PancakeDay2018 !
Thousands gathered in Las Vegas at the 2018 edition of the Consumer Electronic Show (CES), a showcase of the latest innovations from big corporations and startups. The event lasted four days and featured the newest electronics that are being introduced on the market, with interest at its peak.