Global Branding
A collection of insights on the topic of Global Branding:
“Human Flaws Have Become the Trust Signal” — CAPSBOLD’s Andrey Donov on Strategy in the Age of AI
Belgrade, April 8th, 2026
Andrey Donov, Creative Strategy Lead at CAPSBOLD, advocates for the “AI Auteur.” He explores how human taste and “purposeful imperfections” allow brands to escape the automation “sameness trap” and scale with radical authenticity in a synthetic world.
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