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Cannes Lions

The Cannes Lions Festival is the world’s only truly global meeting place for creative professionals in the communications industry.

CannesLions

Web: http://www.canneslions.com/
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This year’s Festival took place from 16 – 22 June 2013. Registration for the 2014 Festival will open later this year.

About the Festival

The Cannes Lions International Festival of Creativity is the world’s biggest celebration of creativity in communications. As the most prestigious international advertising awards, more than 24,000 entries from all over the world are showcased and judged at the Festival. Winners receive the highly coveted Lion trophy, presented at four award ceremonies throughout the week.

The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 8,000 delegates from 90 countries attend seven days of workshops, exhibitions, screenings, master classes and high-profile seminars by industry leaders such as Sir Martin Sorrell, Bob Greenberg, Maurice Lévy, David Droga, Mark Tutssel and Tham Khai Meng, as well as people like Mark Zuckerberg, Ben Stiller, Yoko Ono, Kofi Annan, Steve Ballmer, Biz Stone and Bob Geldof.

The networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.

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CYBER LIONS CATEGORIES

Please note that the same entry can be entered into any of the CRAFT categories regardless of any other category it might have been entered.

A. WEBSITES & MICROSITES

The same entry can only be submitted into one A category. You may enter both a website and a microsite that is part of the same website as long as that microsite has a separate URL and is accessible independently of the main website URL.

A01. Foods & drinks
Beer, wine, spirits, coffee, tea, still & carbonated drinks, juices, mineral waters, chocolate, sweets, chewing gum, potato crisps, snacks, milk, yoghurt, ice cream, cream, butter, cheese, eggs, margarine & spreads, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, bread, flour, cereals, meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, sauces, oils, spices, herbs, pre-cooked & prepared meals, baby foods & milk

A02. Automotive products & services
Cars, jeeps and 4-wheel drives, pick-up trucks, vans, lorries, motorbikes, tyres, auto products and services, spare parts, accessories incl. in-car hi-fi, GPS and other navigation systems, petrol stations, petrol, oil, breakdown & servicing companies, car dealerships, car finance & leasing

A03. Cosmetics, beauty & toiletries
Soap, shower & bath products, deodorants & body sprays, skin & nail care products, oral hygiene, toilet paper, tissues, nappies, tampons, shaving products, cosmetics, perfumes, luxury toiletries

A04. Healthcare & medical
Over the counter tablets & medicines, vitamins, insect repellents, diet products, adhesive plasters, skin remedies, pregnancy tests, condoms, contact lenses, hearing aids, clinics, hospitals, alternative therapies & medicines, private healthcare & clinics, optical, medical & dental services, alternative therapies & medicines, prescription drugs, hospital & dental equipment, psychiatrists, sex therapists, plastic surgeons, etc.

A05. Clothing, footwear & accessories
Clothing, footwear and accessories, sportswear, handbags, belts, luggage, jewellery, watches

A06. Other consumer products (including durable goods)
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, wall & floor coverings, televisions, video players, blank & audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players, DVD players, personal phone equipment inc. mobile phones & pagers, musical instruments, bicycles, boats & caravans, toys, games consoles, mp3 players, home computers and equipment

A07. Financial services
Banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health & building insurance, car insurance, pension & retirement plans, Property investment & development

A08. Travel, entertainment & leisure
Transport, travel and tourism, airlines, train & bus companies, ferry & cruise lines, travel
agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes, leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras, exhibitions & shows, nightclubs, bars, etc. museums, art galleries, cinemas & theatres, golf & country clubs, lotteries, gambling, board games, computer games, sex toys, dating sites, social networking sites

A09. Retail and e-commerce, incl. restaurants
Stores, including home shopping, restaurants, fast food, department & specialist stores, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies, online shopping & auctions

A10. Publications & media
Online newspapers, magazines, TV & radio stations, networks, books, movies, records, CDs, cassettes, DVDs, TV & radio stations, networks & programmes, encyclopaedias & correspondence courses

A11. Business products & services
Business phone & computer equipment, office furniture & stationery, telecommunication services, accountancy, conference & events services, business postal services, courier services, employment agencies, website development, agricultural & manufacturing equipment, corporate law firm

A12. Advertising & media
Advertising agencies, production companies, use of advertising, advertising effectiveness, website design, awards competitions, image libraries, marketing

A13. Commercial public services
Consumer telecommunications services, internet service providers, directories, yellow pages, postal services, electricity, gas, power & water companies, private education, law firm

A14. Charities, public health & safety, public awareness messages
Anti-smoking, anti-drugs, anti drink-driving, road safety, health, hygiene, Aids awareness, political & religious messages, unions, associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality, charities, funds, volunteers, Red Cross, blood & organ donation

A15. Corporate information
Non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotations & relocation, TV programme sponsorship

A16. Miscellaneous
Pet Food & pet care, stationery, cleaning products, insecticides, food packaging, light bulbs, batteries, paint, adhesives, tools, shoe polish, fertilizers, tobacco and associated products

B. DIGITALLY LED INTEGRATED CAMPAIGNS

B01. Three or more DIFFERENT and SEPARATE elements for the same concept (e.g. 1 banner, 1 e-mail, 1 website) Offline elements are accepted only if they interact with the digital elements of the campaign.
(See Tips for Entering Cyber Lions)

C. BANNERS AND OTHER RICH MEDIA

The same entry can only be entered into one C category. All entries must show the ad in the context of a webpage as it was originally displayed (see Tips for Entering Cyber Lions).

Please note: A series of banners that form a campaign must be entered and paid for separately.

C01. Foods & drinks
Beer, wine, spirits, coffee, tea, still & carbonated drinks, juices, mineral waters, chocolate, sweets, chewing gum, potato crisps, snacks, milk, yoghurt, ice cream, cream, butter, cheese, eggs, margarine & spreads, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, bread, flour, cereals, meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, sauces, oils, spices, herbs, pre-cooked & prepared meals, baby foods & milk

C02. Automotive products & services
Cars, jeeps and 4-wheel drives, pick-up trucks, vans, lorries, motorbikes, tyres, auto products and services, spare parts, accessories incl. in-car hi-fi, GPS and other navigation systems, petrol stations, petrol, oil, breakdown & servicing companies, car dealerships, car finance & leasing

C03. Cosmetics, beauty & toiletries
Soap, shower & bath products, deodorants & body sprays, skin & nail care products, oral hygiene, toilet paper, tissues, diapers, tampons, shaving products, cosmetics, perfumes, luxury toiletries

C04. Healthcare & medical
Over the counter tablets & medicines, vitamins, insect repellents, diet products, adhesive plasters, skin remedies, pregnancy tests, condoms, contact lenses, hearing aids, clinics, hospitals, alternative therapies & medicines, private healthcare & clinics, optical, medical & dental services, alternative therapies & medicines, prescription drugs, hospital & dental equipment, psychiatrists, sex therapists, plastic surgeons, etc.

C05. Clothing, footwear & accessories
Clothing, footwear and accessories, sportswear, handbags, belts, luggage, jewellery, watches

C06. Other consumer products (including durable goods)
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, wall & floor coverings, televisions, video players, blank & audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players, DVD players, personal phone equipment inc. mobile phones & pagers, musical instruments, bicycles, boats & caravans, toys, games consoles, PlayStation, Xbox, Nintendo, mp3 players, home computers and equipment

C07. Financial services
Banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health & building insurance, car insurance, pension & retirement plans, Property investment & development

C08. Travel, entertainment & leisure
Transport, travel and tourism, airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes, leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras, exhibitions & shows, nightclubs, bars, etc. museums, art galleries, cinemas & theatres, golf & country clubs, lotteries, gambling, board games, computer games, sex toys, dating sites, social networking sites

C09. Retail and e-commerce, incl. restaurants
Stores, including home shopping, restaurants, fast food, department & specialist stores, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies, online shopping & auctions

C10. Publications & media
Online newspapers, magazines, TV & radio stations, networks, books, movies, records, CDs, cassettes, DVDs, TV & radio stations, networks & programmes, encyclopaedias & correspondence courses

C11. Business products & services
Business phone & computer equipment, office furniture & stationery, telecommunication services, accountancy, conference & events services, business postal services, courier services, employment agencies, website development, agricultural & manufacturing equipment, marketing, website design, advertising agencies & production companies, awards competitions, corporate law firms

C12. Advertising & media
Advertising agencies, production companies, use of advertising, advertising effectiveness, website design, awards competitions, image libraries, marketing

C13. Commercial public services
Consumer telecommunications services, internet service providers, cable & satellite TV providers, directories, Yellow Pages, postal services, electricity, gas, power & water companies, private education, law firms

C14. Charities, public health & safety, public awareness messages
Anti-smoking, anti-drugs, anti -drink-driving, road safety, health, hygiene, Aids awareness, political & religious messages, unions, associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality, charities, funds, volunteers, Red Cross, blood & organ donation

C15. Corporate information
Non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotations & relocation, TV programme sponsorship

C16. Miscellaneous
Pet food & pet care, stationery, cleaning products, insecticides, food packaging, light bulbs, batteries, paint, adhesives, tools, shoe polish, fertilizers, tobacco and associated products

D. CRAFT

The jury will reward the quality of Craft as demonstrated in the design or technical execution of websites or online content. This might take into account the quality of the graphic design, photography, illustration, copywriting or animation, the skilful use of music or sound design. The idea behind the execution in relation to the client or brand may be of little or no consideration to the jury, accepting, of course, that it is often integral to the work and cannot be ignored completely.

If the content gives a pleasurable or memorable aesthetic experience, regardless of the subject, product, client or idea, then it may succeed in the Craft categories, even if it is not awarded in the product and services categories.

The jury will consider the level of the emotional bond with the work and whether the craft of the work adds something to the idea and pushes the execution.

D01. Best Copywriting

D02. Best Music/Sound Design

D03. Animation

D04. Interface & Navigation

D05. Illustration and Graphic Design

D06. Photography

D07. Best use of Video

E. OTHER INTERACTIVE DIGITAL SOLUTIONS

E01. Mobile advertising
Advertising made for mobile phones or using mobile technology including SMS, Bluetooth, MMS, mobile sites, mobile applications and downloadable tools for BlackBerry, iPhones, iPads, etc.

E02. Interactive tools (for PCs, MACs, etc.)
Downloadable or online tools e.g. screensavers, widgets, tickers, organisers, calendars, diaries, counters, calculators, etc.

E03. Community applications
Creative solutions for social networking and community sites e.g. Facebook, MySpace, Bebo, Second Life, Blogs

E04. Games
(i.e. games played online, not ads for games)
If the game is within a website, the URL must lead the viewer directly to the game in one click

E05. Other Digital Channels
Other digital advertising that doesn’t fit in any of the categories above.
Please note: Entries in this category cannot be entered in any of the other categories but Craft.

F. VIRAL ADVERTISING

Please note: All entries in the viral categories must include as much information about the results and effectiveness as possible, ideally with numbers of views/hits/forwards/spread/users etc.

F01. Email marketing, incl. e-cards
Entries in this category must be executed within an email be presented as the original email including the “subject” and “from” fields. You can submit this by supplying a URL leading to a display page with the original email to view. Alternatively entries can be submitted by email, as the original email sent to cyberlions@canneslions.com. When completing your online entry form, please put www.emailentry.com into the URL field.

F02. Viral marketing
Other type of viral communication that is not plain digital video spots. Including interactive videos, MySpace and Facebook profiles, Tweets, blogs and similar social networking sites.

Please note that the same entry can be entered into any of the CRAFT categories regardless of any other category it might have been entered.

G. ONLINE VIDEO

The same entry can only be entered into one G category.  Entrants will be required to state if the video was made only for the internet or if it was also transmitted on TV or any other channel before or after posting on the internet. This information will be supplied to the jury and will be considered while voting.
Please note: A series of online videos that form a campaign must be entered and paid for separately, aside from YouTube channels. YouTube channels must be submitted into ‘Viral Marketing’. Individual videos from a YouTube channel can also be submitted separately into this section.

G01. Video

Linear, non-interactive videos that are made for distribution exclusively for online media. You may submit videos that were specifically intended for the internet, and/or videos that were released on TV/cinema and online simultaneously.  Videos that were released online after the TV/cinema release do not qualify. (see Tips for Entering Cyber)

G02. Interactive video

Online interactive video spots that have at least one of the following levels of interactivity: conversational, customisable, narrative, and explorative.

Source: http://www.canneslions.com/