The Minds Behind the Magic: Leadership Lessons

Gain insight from successful creative leaders in the interactive industry through our series of interviews with Founders, CEOs, Managers and Directors of top-performing agencies.

Choosing the top interactive agencies in Leaders can be a very difficult path. Here are some of the best, along with important data about each one. Find the best digital agency for your needs.

“Our culture is anchored in collaboration, innovation, and adaptability”

Johannesburg, August 16th, 2023

Darren Mansour is the Founder and Director of So Interactive, based in Johannesburg. He started his career in advertising and graphic design back in 2002. Today, the agency’s focus lies in Website, UX, and UI Design and Digital-First Branding.

Business Collaboration FullyRemote Interactive

“Every project is a new puzzle to solve”

Montevideo, August 2nd, 2023

Diego Machado is the CEO and Co-Founder at TowerHouse Studio, based in Uruguay. He started the agency in 2013 with the goal of helping clients with their specific needs. When starting with a new project, he’s inspired by its potential for transformation.

Design Thinking Product design Remote work User Experience Design

“Innovation and experimentation can be used without sacrificing client expectations”

San Jose, July 26th, 2023

Annie Raygoza is the Director of Client Services at Clear Digital, based in San Jose. She ensures the team guides clients to ensure projects are done properly and on time. She proactively connects with clients monthly and during critical points of any project.

Account Management B2B Client Services clients

Alex Socoloff: “We are huge believers in the no-code future”

Barcelona, July 19th, 2023

Alex Socoloff is the Founder at Produx Design, based in Barcelona. He has worked for many companies around the world but decided to start his own. He highlights the importance of thinking about strategy and giving creative freedom.

Crypto No Code UI / UX Design Usability

“It’s so important to build trust through honesty”

Melbourne, July 12th, 2023

Daniel Hewitt is the CEO and Co-Founder of FutureLabs, based in Australia. He founded the agency when looking for new forms of interactive media. A good team and following processes are key for FutureLabs.

Accessibility Augmented Reality Business Interactive Mixed Reality

“Today our model focuses on being a global creative network”

Michael Olaye is the Managing Director of Strategy & Innovation at R/GA. He joined in 2021 after a career in digital that took him to several parts of the world. He is now focused on growth, client retention and the agency’s distributed creativity model.

Brand strategy Digital Business Strategy Leadership Metaverse

“We exist to have a positive impact on people’s lives”

Bournemouth, June 14th, 2023

Richard Strachan is the CEO of 3 Sided Cube, based in the UK. He worked in digital since leaving university, in both startups and big agencies. The agency seeks to leave the world a better place and impact people’s lives.

Apps Climatechange Sustainability Technology

“Think of the emotions first, then the branding of it”

Niels Otto is an interactive experience designer based in Copenhagen. He started doing weird digital things and light installations to do something new. This has triggered a new area of work and new opportunities.

Copenhagen Immersive experience interactive installations Light Design

“We got so much support from creatives all around the world in the first months”

Olha Olianishyna is the Managing Director and Co-founder of Obys Agency, based in Ukraine. The war has changed the work dynamics of the agency, with everyone working remotely. She said to be proud of Obys’ ability to choose its clients.

Challenges Collaboration RemoteWork Ukraine

“We believe creativity and innovation is key to elevating a brand”

London, May 17th, 2023

Lindsay Wall is the General Manager (EMEA) at WongDoody, based in London. The agency values user journeys and design assets but seeks to go beyond. For Wall, success is defined by the ability to manage people, profit and product.

Acquisitions Brand strategy Business growth Leadership Sustainability Team Working Environment

“We excel in furnishing collaborative, agile, and state-of-the-art solutions”

Cairo, May 10th, 2023

Mohamed Abdel-Halim is the Founder and CEO of Dottopia, based in Cairo. He saw a growing demand for digital marketing services and decided to start the agency. The agency cultivates a culture that emphasizes innovation and creativity.

Collaborative Digital Marketing UAE

“I want to collaborate with clients who I like their brand and love what they do”

Athens, May 2nd, 2023

Georgia Chatzi is the Creative & Art Director at Big Horror Athens, based in Greece. She founded the studio after meeting with an old friend, who pushed her to be on a team. At the studio, they try to give the perfect balance of information and visuals with meaningful interactions.

clients Creative Design Female Leaders

“Sellers can no longer rely on creating an acceptable listing and running on-Amazon ads to be successful”

New York City, April 19th, 2023

Seb Lyner is the VP Commercial Director at Emplicit in New York City. He describes the creative culture of the agency as egalitarian. He believes rebalancing equity to improve people’s lives is the greatest challenge of our time.

Amazon Amazon Marketing Data Strategy E-Commerce Marketing Metaverse Strategy

“We always try to create something refreshingly unexpected”

Bristol, April 12th, 2023

Tom Anderson is the Creative Director and Co-Founder of Unseen Studio, based in Bristol. He founded the agency right after finishing with his studies at university. Creating a portfolio was the biggest challenge since they started 11 years ago.

Design Innovativethinking Interactive Unexpected

“Brands have to have eye-catching art direction that make them stand out to audiences”

Amsterdam, April 5th, 2023

Bruno Arizio is the Design Director at Resn Amsterdam. For Arizio, good digital design should involve, immerse, tell a story, and surprise the viewers. He believes designers need to ask themselves about the impact our work has on society.

Accessibility Art Design Immersive experience

“With interdisciplinary mindsets, we seamlessly translate brand to design to web and innovate in ways which others cannot”

New York, March 29th, 2023

Jen Yuan is a Partner and Digital Director at View Source, based in NYC. The agency focuses on building a team of hybrid designer-developers. They are now focused on several exciting branding and website projects.

Creative Digital Design Remote work Web Design

“Listening to the user and acting upon it is key to a successful digital transformation”

Berlin, March 15th, 2023

Jens Fauth is the Managing Director at Experience One in Berlin. He started at the agency as a concept development and rejoined 10 years later. The agency seeks for a great customer and employee experience, he said.

B2B clients CRM

“We’re operating in an emerging and ever-evolving space”

London, March 9th, 2023

Garry Williams is the Head of Business at UNIT9’s Metaverse Advisory Department. He’s passionate about creative technology, which drove him to the world of extended reality. He leads a team with strengths in design and anthropology, working on the metaverse.

Augmented Reality Innovation Interactive Metaverse Virtual Reality

Why true creative thinking will always be essential for design and experience innovation

San Francisco, March 1st, 2023

Kevin Davis is the co-founder and managing partner at Milkinside in San Francisco. He believes creative design and strategic thinking are muscles to be trained. For Davis, creative work needs a balance of boredom and burnout.

AI Artificial Intelligence Big Data Creativity Data Science Design Interactive Product design

“As designers, no-code systems put us in a position of great power, and it’s crucial that we use it responsibly”

Mikkel Noe Westh is the CEO of Granyon, an agency based in Denmark. He helps clients develop branding and web projects to enhance their market share. The Granyon methods heavily rely on story scaping and story branding.

AI Copenhagen Creativity-first Design Metaverse No Code Storytelling