Britney Wallace

A collection of insights on the topic of Britney Wallace:

‘We approach projects with the right balance between opportunity and structure’

New York, Jul 24th, 2019

Britney Wallace is the head of UX at Blue Fountain Media agency, and a key part of her responsibilities is to work on Information Architecture (IA). We caught up with her to find more about her daily responsibilities and what it means to work on IA, highlighting how it can be improved and why should brands care about it.