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“Consistency is key to a strong brand identity”

Copenhagen, Mar 12th, 2019

Copenhagen-based agency Granyon, has been working with companies on defining and designing their brands for a number of years. We talked to brand specialist Lea Thagaard Thomsen, to find out what branding entails and how it needs to evolve. “’A brand identity is not just a logo and a colour,’ she warns ‘You need to create a system, a visual language and imagine it in movement.”