‘We met frog and it felt like a match made in heaven’

Mexico City, Jul 8th, 2020

Luis López started full-service agency 23 Design back in 2015, but this year was the time for a change, as in March 23 Design joined frog and became the first full-service studio in Latin America. On this interview, Lulo describes what drove him to create 23 Design and eventually join forces with frog and the upcoming challenges for the team