“Lack of Planning Kills More Projects Than Bad Execution” — Bruno Díaz on Digital Strategy and Decision-Making

Barcelona, December 8^th, 2025

In this interview, Bruno, Marketing Director at La Teva Web, shares why successful digital projects begin with clear business goals, not aesthetics. He discusses the agency’s unique approach to SEO, SEM, and web development, their integration of AI-driven optimisation, and the importance of aligning teams, tools, and creativity toward measurable outcomes.